Processing social media feedback with semantic technologies to - - PowerPoint PPT Presentation

▶
processing social media feedback with semantic
SMART_READER_LITE
LIVE PREVIEW

Processing social media feedback with semantic technologies to - - PowerPoint PPT Presentation

Apr 05, 2023 299 likes •501 views

Processing social media feedback with semantic technologies to improve product development Master thesis presentation Lukas Ott Supervisor: Ass.-Prof. Dr. Anna Fensel Contributing Supervisor: Dr. Ioan Toma Source: 5. Social Media Monitoring

slide-1
SLIDE 1

Processing social media feedback with semantic technologies to improve product development

Master thesis presentation Lukas Ott Supervisor: Ass.-Prof. Dr. Anna Fensel Contributing Supervisor: Dr. Ioan Toma

slide-2
SLIDE 2

Source: 5.

slide-3
SLIDE 3

Social Media Monitoring

Source: 4.

slide-4
SLIDE 4

Source: 6.

slide-5
SLIDE 5

Source: 6.

slide-6
SLIDE 6

Product Loyalty Marketing Customer Satisfaction

Customer relationship

slide-7
SLIDE 7

Social Semantic Web

Source: 7.

slide-8
SLIDE 8

Social CRM

Source: 7.

slide-9
SLIDE 9

How to combine a domain specific ontology with social media monitoring?

  • What kind of IT landscape is needed?
  • What kind of governance / framework need to be set in place?
  • What are the phases to generate an overall framework?
  • How a system is technically created?
  • The technical system of data filtering should be shown in a

prototype

slide-10
SLIDE 10

Enterprise Service Bus Web Services Enterprise Content Management Enterprise Resource Planing Social - Product Lifecycle Management Product Data Management Social - CRM

What kind of IT landscape is needed?

Source: 7.

slide-11
SLIDE 11

What kind of overall framework need to be set in place?

Source: 7.

slide-12
SLIDE 12

The dacodi system

Source: 8.

slide-13
SLIDE 13

How a system is technically created?

Source: 7.

slide-14
SLIDE 14

The database ontology

Source: 7.

slide-15
SLIDE 15

Data filtering in a prototype

Source: 7.

slide-16
SLIDE 16

Use Cases

  • Marketing campaign monitoring
  • User customized products monitored
  • Product comparison to market participants
  • Complaint management and quality engineering
  • Internal Branding improvement
slide-17
SLIDE 17

Conclusion and Results

  • IT landscape based on Service Oriented Architecture
  • A feedback governance and communication framework
  • Stepwise integration of the framework
  • A central database is needed that realizes the interlinking
  • The prototype showed how a system like this could look like
slide-18
SLIDE 18

Summary

  • New Innovation Process
  • Social Semantic Web
  • Social CRM
  • The IT landscape
  • The Framework for Implementation
  • Crowdsourcing for Product features/ new Products

internal/external

slide-19
SLIDE 19

Thank you!

Feedback?

slide-20
SLIDE 20

Sources

1. http://hrbranding.org/wp-content/uploads/2014/03/internalbranding_en-02.jpg [Accessed: 2015-05-26] 2. http://www-01.ibm.com/software/events/amplify/ [Accessed: 2015-05-26] 3. https://www.youtube.com/watch?v=NB2Ar5dOFMA&feature=share (SAS - IOT Talk) [Accessed: 2015-05-26] 4. Social Media Monitoring - Presentation STI Innsbruck by Dieter Fensel, Birgit Leiter, Ioannis Stavrakantonakis [Accessed: 2015-05-26] 5. Website screenshots of https://www.meinecoke.de/, http://deinnutella.nutella.de/deinnutella/, https://crowdcreation1314. wordpress.com/2014/02/05/becks-your-mix-your-way/, http://meinburger.mcdonalds.de/ 6. http://www.msee-ip.eu/ [Accessed: 2015-05-26] 7.

  • wn Master thesis images (more explicit sources can be found there as well)

8. Master Thesis: “Impact Analysis of Online Social Networks” by Christoph Fuchs