Program funded by the Program funded by the Michigan Strategic Fund - PowerPoint PPT Presentation

Program funded by the Program funded by the Michigan Strategic Fund Michigan Strategic Fund with program oversight by with program oversight by the

First Customer Program Overview

FCP : Clients

FCP: Project Support

FCP: Project Support

FCP: Project Support

FCP : Eligibility Can put a minimum viable product (MVP) or product into the hands of customers, influencers, and decision makers. Has an engaging, responsive team with complementary & diverse skillsets. Is coachable. Is solving real pain in the market that will result in sales. Has conducted market validation or customer discovery. Can co-fund a project. Knows runway and burn rate.

FCP : Eligibility Can put a minimum viable product (MVP) or product into the hands of customers, influencers, and decision makers. Has an engaging, responsive team with complementary & diverse skillsets. Is coachable. Is solving real pain in the market that will result in sales. Has conducted market validation or customer discovery. Can co-fund a project. Knows runway and burn rate.

FCP : Eligibility Can put a minimum viable product (MVP) or product into the hands of customers, influencers, and decision makers. Has an engaging, responsive team with complementary & diverse skillsets. Is coachable. Is solving real pain in the market that will result in sales. Has conducted market validation or customer discovery. Can co-fund a project. Knows runway and burn rate.

FCP : Eligibility Can put a minimum viable product (MVP) or product into the hands of customers, influencers, and decision makers. Has an engaging, responsive team with complementary & diverse skillsets. Is coachable. Is solving real pain in the market that will result in sales. Has conducted market validation or customer discovery. Can co-fund a project. Knows runway and burn rate.

FCP: Clients Breakdown Healthcare & Social Assistance 40% 1% Waste Clients with Information Management 1% 15% revenue <5Mil Professional Scientific & Technical Services 13% Manufacturing 66% Utilities 60% 1% Clients Oil & Gas pre-revenue Extraction Real Estate 2% 1%

FCP Engagement & Screening Process

FCP Client Request for Proposals (RFP) and Implementation

FCP : All Projects to Date Web development, Other ( Legal, Web marketing & SEO Research, Quality etc.) (10) (9) 18% 16% Branding (3) 6% Business Development (7) Video development (3) 13% 5% Trade Show/ Conference (5) Customer Discovery 9% Trial Sales (2) 4% Marketing (5) 9% Sales and lead qualification (11) 20%

QUESTIONS? Grace Hsia Senior Project Manager hsgracie@umich.edu 734-998-6581