PROGRAMME WHO ARE WE? DESTINATION BRISTOL SENIOR MANAGEMENT John - - PowerPoint PPT Presentation

MEET BRISTOL CONFERENCE AMBASSADOR PROGRAMME

WHO ARE WE?

DESTINATION BRISTOL SENIOR MANAGEMENT

John Hirst: CEO Kathryn Davis: Head of Tourism

THE MEET BRISTOL TEAM

Amy Bramhall: Convention Bureau Manager Emily Daglish: Sales Executive Vicki Webb: Sales Executive (Part time)

OUR OBJECTIVES

Promote Bristol as a first-class business event destination

01

Secure international business tourism for Bristol city & surrounding areas

02

Collaborate with local partners to enhance the delegate experience

03

CITY STATISTICS

Business tourism generated £320m for Bristol in 2017 (accommodation food & drink, shopping, entertainment etc)

01

1.9 million delegates attended business events in Bristol in 2017

02

There were an estimated £32.1k conferences and meetings at Bristol venues 2017

03

.

Source: Conference and Meetings Survey prepared by RJS Associates for Destination Bristol in July 2018

INDUSTRY STATS

❑ Bristol is the 7th most popular UK destination for business events.

Source: BMEIS 2019

❑ ‘Most of conference and meetings business was generated from the South West region (71%)’. ‘In relative terms, business from the rest of the UK was up in 2017 (25% in 2017, compared to 21% in 2016). A small proportion (5%) was from overseas’.

Source: Conference and Meetings Survey prepared by RJS Associates for Destination Bristol in July 2018

OUR ASPIRATIONS

awareness of research leadership

Increasing

inward investment

Attracting

a lasting legacy

Creating

with local experts for the benefit of the city

Collaborating

AMBASSADOR PROGRAMME MISSION STATEMENT

‘To increase the volume of international business events secured in Bristol and the surrounding region, through engagement and collaboration with local experts from the academic, high-tech and wider business sector’.

WHAT IS AN AMBASSADOR

An ambassador in the context of the meetings industry is “a person of knowledge and stature, influential in their field, who can act as a representative of a destination and is prepared to work with local meetings professionals to secure conference business for that destination”.

WHAT DOES AN AMBASSADOR DO?

Supports securing business events to Bristol through - Identifying business events - Initial research & insight to see if the conference is right for the city Supporting the bid process for conferences with professional input A letter of recommendation Engage with international associations Participate in case studies that promote the region as a destination for conferences

WHY DOES BRISTOL NEED THIS?

To be a strong competitor in the association event market Improve professionalism

• f business events with

a joined up approach Collaboration with ambassadors & utilising their expertise makes Bristol a more attractive

• ption for conferences

Creating PR

• pportunities & positive

media coverage for both the destination and the ambassador A cost effective way to win business Higher focus on local industry strengths

WHAT'S IN IT FOR YOU?

Professional development – We will dedicate time to individuals to clarify the motivations and needs of each ambassador International recognition for you and your HEI Hosting a conference in your city & helping your destination achieve its goals Public recognition of success Connecting with national and international collegues in your field Invites to exclusive networking and social events & a certificate to commemorate your commitment

HOW WE CAN HELP

BID document preparation & funding applications Free online accommodation booking website Sourcing conference venues and hotels & negotiating rates Marketing support & Destination training Assistance in selecting local suppliers – conference

• rganisers, production

companies Information and literature to enhance the delegate experience

CASE STUDY: NEWCASTLE GATESHEAD CONVENTION BUREAU

▪ The main objective is to increase the profile and international rankings of the universities with the next REF due to be submitted. ▪ Over 50% of city business comes via the Ambassador programme (a mix of conference, socials and accommodation) ▪ The main type of business is association or society led ▪ Working in partnership with 2 Universities ▪ Partnering with events (on campus) to raise the profile of the ambassador programme and importance of conferencing.

NEXT STEPS

Identify specific subject areas that Bristol is world class in

1

Identify potential ambassadors within the university that specialise in these subjects

2

Invite a small group of potential ambassadors to a hosted networking and information evening

3

CONTACT

Amy Bramhall Convention Bureau Manager Tel: +44 (0) 117946 2218 E-mail: amy.bramhall@meetbristol.co.uk Web: www.meetbristol.co.uk Twitter: @MeetBristol LinkedIn: Meet_Bristol_Convention_Bureau