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Qualitative Market Research: An International Journal Customer relationship management systems: implementation risks and relationship dynamics Ian Corner, Matthew Hinton, Article information: To cite this document: Ian Corner, Matthew Hinton,

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Qualitative Market Research: An International Journal

Customer relationship management systems: implementation risks and relationship dynamics

Ian Corner, Matthew Hinton,

Article information:

To cite this document: Ian Corner, Matthew Hinton, (2002) "Customer relationship management systems: implementation risks and relationship dynamics", Qualitative Market Research: An International Journal, Vol. 5 Issue: 4, pp.239-251, https:// doi.org/10.1108/13522750210443191

Permanent link to this document:

https://doi.org/10.1108/13522750210443191

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(2003),"Strategic issues in customer relationship management (CRM) implementation", Business Process Management Journal, Vol. 9 Iss 5 pp. 592-602 <a href="https://doi.org/10.1108/14637150310496703">https:// doi.org/10.1108/14637150310496703</a> (2007),"Strategies for successful CRM implementation", Information Management &amp; Computer Security, Vol. 15 Iss 2

  • pp. 102-115 <a href="https://doi.org/10.1108/09685220710748001">https://doi.org/10.1108/09685220710748001</a>

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