Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, - - PowerPoint PPT Presentation

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Jan 24, 2023 363 likes •627 views

Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto Our work Main findings Next phase Agenda Research! How can we improve the IKEA Employer Brand , increase its brand equity and generate more interest in a career at

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Research presentation IKEA

Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto

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Our work

Agenda

Main findings Next phase

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Research!

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How can we improve the IKEA Employer Brand,

increase its brand equity and generate more interest in a career at IKEA among high educated

logistic students and graduates?

Problem statement

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IKEA brand and culture

Which subjects have we studied?

Target group Recruitment methods Marketing methods

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_Desk research _Field research _Observations _Interviews _Questionnaire

How did we conducted the research on these topics?

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What we´re the main findings of our research?

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IKEA brand & culture

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Target group

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Target group needs & wants

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Target group awareness

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How does IKEA reach these students at the moment?

“The right people, the right place, the right time.”, ¡“When ¡talking ¡about ¡logistics, ¡IKEA ¡is ¡in need of managers that also like to operate.” .

Mandy van Duivenboden – Recruiter at IKEA

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How can we reach these logistic students in an easy and effective way?

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Digital storytelling & gamification

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What is digital storytelling?

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The power of digital storytelling

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Example of digital storytelling

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What is gamification?

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The power of gamification

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Example of gamification

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What do we want to communicate?

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Summarize the main findings

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Concept Phase

How are we going to continue?

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Three great ideas What can you expect on our next presentation?

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