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Our offering Four main services provided by Sagaci Research across the continent
Trade Insights Consumer Insights Market Assessment Retail & Real Estate 3 2 1 4 Is there a market for my products/services
- n the continent?
Sagaci Research Market intelligence across Africa Company - - PowerPoint PPT Presentation
Sagaci Research Market intelligence across Africa Company - - PowerPoint PPT Presentation
Sagaci Research Market intelligence across Africa Company Introduction April 2018 Our offering Four main services provided by Sagaci Research across the continent Is there a market for What are consumer How are my Is there a need for my
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Our offering Overview of our services
Trade Insights Consumer Insights Market Assessment Retail & Real Estate 3 2 1 4
Market Sizing Market Landscaping Competitive Analysis Due Diligence and Target Screening SagaTrade Outlet Database SagaTracker Retail Audit SagaciMax Sales & Merch. Outsourcing SagaMall Mall Report SagaRetail Benchmarking SagaSite Site Assessment Real estate market potential Brand Tracking Usage & Attitudes Product Tests Impact Monitoring SagaBus Omnibus Surveys SagaConsumer Consumer Reports
Note: Shaded boxes indicate syndicated or partly syndicated services
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Our infrastructure: A deep local footprint with 16 offices across the African continent and a field presence in 20+ countries
Paris Barcelona Cairo Nairobi Dar es Salaam Maputo Lagos Accra
Key Offices
Map of Sagaci Research offices and field presence
Kinshasa Luanda Abidjan Addis Ababa N’Djamena Algiers Johannesburg Kigali Douala Casablanca
Field presence
We operate our own teams in each country. All employees hired, trained and managed by Sagaci Research directly, no sub-contracting
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Our infrastructure: All data collected using handheld tablets and available in real-time on our IT servers for quality control and analysis
Paris Barcelona Cairo Nairobi
Sagaci Research infrastructure across Africa
Key Offices Field presence
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Our infrastructure: For each field research project, a six layer quality insurance mechanism
Quotas and logic checks
- Balance of interviews and consistency with quotas (hard or soft)
- Logic and consistency in the way responses are given
Physical checks
- Physical back-checks with dedicated field QC team
Telephone call-backs
- Phone number & e-mail collected at the end of the interview
- Surveys audited for completion and quality via random phone call-backs
Time stamp
- Total time for the interview and time for each question
- Time between interviews (“find time” analysis)
GPS coordinates
- Interviews conducted with tablet recording precise GPS coordinates
- Questionnaires with no location / wrong location excluded from final sample
Voice recording of selected questions
- Full voice recording of selected questions and answers
1 2 4 5 Dedicated central and multi-lingual quality control team based in Nairobi 3 6
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Our infrastructure: Data collected using handheld tablets available in real-time on our servers for quality control and analysis
Cairo Nairobi
Sagaci Research infrastructure across Africa
Once collected on the field, data is automatically synchronized and available in our servers
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Our multi-lingual QC team located in Nairobi reviews the data and approves (or rejects) the interview. Servers are updated in real time
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Once interviews are approved, our data- processing team based in Cairo has access to the data and can run some analysis and ensure a proper final consistency check
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Our clients A significant base of blue-chip clients
Consumer Goods Retail Telecom & Media Industrial Goods Healthcare Consulting & Investors Market research Financial Services
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Our differentiation: We have a differentiated approach, tailored to the African continent and geared at generating value for our clients
Pure emerging markets player with strong African roots and unique footprint
- Leading market research firm dedicated to the African continent
- 5 years of experience conducting large scale field projects on the continent, for leading
multinational companies, consulting firms and investors Unique business model combining high-quality field operations, data analytics, and strategic thinking Full control of the research process (no sub-contracting) allowing best-in-class and uniform results delivery In-depth knowledge of key sectors across the continent: consumer, retail, telecoms, financial services, building materials, healthcare 850+ projects conducted since January 2013 250 projects since January 2017 (YTD)
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Our global leadership team
17 years of experience in strategy consulting and market research Prior to launching Sagaci Research, Principal at The Boston Consulting Group and consultant at A.T. Kearney Between 2009 and 2012, dedicated to BCG’s activity in Africa
- Initially in charge of the North Africa opportunity study
- In charge of opening and then managing the office and the
commercial development in Egypt during 2 years (2009-2010)
- Key contributor to the business development and to project
execution in Morocco in 2009 and 2012
- Executed projects in sub-Saharan Africa in 2009
Deep industry expertise in retail, consumer goods, real-estate and telecommunications Specific functional expertise in corporate strategy, market entry strategies, growth strategy formulation, financial and economical analysis… Graduated from EM Lyon (France) in 2000 with a Master in Science in Management
Julien Garcier Managing Director João Terlica Managing Director
17 years of experience in strategy consulting and market research Prior to launching Sagaci Research, Independent Advisor in emerging markets for The Office of Tony Blair and other clients, Project Leader at The Boston Consulting Group and consultant at Arthur D Little Between 2008 and 2012 worked with BCG and independently in Africa
- Consulting business development with BCG in Egypt
- Local bank acquisition and restructuring in Egypt
- Financial Services entry strategy in African countries
- Africa growth strategy for European and US multinationals,
distribution and retail
- Africa investment opportunities for Chinese and South
American clients Industry expertise in Financial Services, Transport and Telecom Specific functional expertise in corporate strategy, market entry and growth, distribution and retail, turnarounds, … Industrial Engineer from IST (Lisbon) in 1999, MBA from IESE (Barcelona) and Columbia University (New York) 2005
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Our team 100+ analysts across the continent
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