SALMON TIM IM BROUWER General Manager | VISSCHER SEAFOOD Age 30 - PowerPoint PPT Presentation

FINDING NEW WAYS TO SELL SALMON

TIM IM BROUWER General Manager | VISSCHER SEAFOOD Age 30 Communications & Food Management 11 years in seafood (4 years fishing, 7 years selling)

57 17M 109M 60% +500% 4 Contracted KG sold in Turnover in Growth in the Continents Sustainable fishery & colleagues 2018 2018 past 5 years customer base aquaculture

HEDGING STRATEGY Physical contracts Pragmatic approach Financial contracts

HEDGING STRATEGY Traditional hedging: Sell a contract / buy a contract Current hedging: Sell/Buy [ Split] Sell/Buy/Sell/Buy >>> A solid hedging strategy with multiple transactions leads to increased margins.

BIGGEST CHALLENGES Growing consumer criticism Over capacity medium small players

CONSUMER CRIT ITICISM • Valid objections • Negative media • Shifting government policies

‘’Every disadvantage has its its advantage.’’ - Johan Cruijff CONSUMER OPPORTUNITIES • Chances for new brands • Food from the hood • Clean eating

OVERCAPACITY Total European supply grew by only 2,5% in 2014-2018* Massive increase in processing capacity in medium small players * Kontali, 2019

CHANGE FOCUS Adding value on top of adding value Improve when we can, not only when we must New concepts

THANK YOU