Selling IQ Color Solutions February 2018 IQ Color Overview Why Use - - PowerPoint PPT Presentation

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Selling IQ Color Solutions February 2018 IQ Color Overview Why Use - - PowerPoint PPT Presentation

Selling IQ Color Solutions February 2018 IQ Color Overview Why Use Color? IQ Color Technology & Product Offering Key Markets & Applications Key Decision Makers and Their Pain Points Starting a Conversation


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SLIDE 1

Selling IQ Color Solutions

February 2018

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SLIDE 2

IQ Color Overview

  • Why Use Color?
  • IQ Color Technology & Product Offering
  • Key Markets & Applications
  • Key Decision Makers and Their Pain Points
  • Starting a Conversation
  • Overcoming Objections
  • Closing the Opportunity
  • Key Sales Resources
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SLIDE 3

Why Use Color?

  • Color can highlight important information on a label

– Special instructions such as: Handle with Care, storage requirements, shipping method (Next Day Air 2nd Day Air), etc…

  • Color provides a visual cue for sortation

– Bin or Pallet Location

  • Research shows:

– “People will recognize and react to color cues before reading a single word of text” – “Color captures interest and signals contrast”

3

A2 C9 M4 D8

B1 P3

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SLIDE 4

Zebra Solution: IQ Color

  • Print color on-demand using your existing Zebra printer as a visual cue or to

highlight important information. The use of color enables you to improve efficiencies, increase accuracy and reduce errors, resulting in lower costs.

4

B

Zebra Technologies 3 Overlook Point Lincolnshire, IL 60009 Ship To:

UP12-A

10 LBS 1 of 2

IL 702 9-13

REGULAR GROUND

Time Stamp 11:46:16 02-12-14

B

Zebra Technologies 3 Overlook Point Lincolnshire, IL 60009 Ship To:

UP12-A

10 LBS 1 of 2

IL 702 9-13

REGULAR GROUND

Time Stamp 11:46:16 02-12-14

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SLIDE 5

Benefits

  • IQ Color:

– Offers a means to prompt action and highlight important information, unlike blank media. – Offers flexibility over floodcoated and pre-printed labels, as the color is invisible until activated.

5

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SLIDE 6

How it Works

1. Customer selects zones on the label that will image in different colors 2. Zebra coats each color zone with “invisible thermal ink” 3. Zebra applies a special barrier coat over the entire label

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SLIDE 7

How it Works

1. Customer selects zones on the label that will image in different colors 2. Zebra coats each color zone with “invisible thermal ink” 3. Zebra applies a special barrier coat over the entire label 4. All information printed in a zone is printed in the designated color

– Text, graphics, barcodes

R

Ship To:

UP11-B

50 LBS 1 of 1

IL 602 9-11

PRIORITY SHIPMENT

Time Stamp 11:45:24 02-12-14 Zebra Technologies 3 Overlook Point Lincolnshire, IL 60069

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SLIDE 8

How it Works

1. Customer selects zones on the label that will image in different colors 2. Zebra coats each color zone with “invisible thermal ink” 3. Zebra applies a special barrier coat over the entire label 4. All information printed in a zone is printed in the designated color

– Text, graphics, barcodes

Zebra Technologies 3 Overlook Point Lincolnshire, IL 60069 Ship To:

UP11-B

50 LBS 1 of 1

IL 602 9-11

2 DAY SHIPMENT

Time Stamp 11:45:38 02-12-14

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SLIDE 9

How it Works

1. Customer selects zones on the label that will image in different colors 2. Zebra coats each color zone with “invisible thermal ink” 3. Zebra applies a special barrier coat over the entire label 4. All information printed in a zone is printed in the designated color

– Text, graphics, barcodes

B

Zebra Technologies 3 Overlook Point Lincolnshire, IL 60009 Ship To:

UP12-A

10 LBS 1 of 2

IL 702 9-13

REGULAR GROUND

Time Stamp 11:46:16 02-12-14

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SLIDE 10

How it Works

1. Customer selects zones on the label that will image in different colors 2. Zebra coats each color zone with “invisible thermal ink” 3. Zebra applies a special barrier coat over the entire label 4. All information printed in a zone is printed in the designated color

– Text, graphics, barcodes

Zebra Technologies 3 Overlook Point Lincolnshire, IL 60069 Ship To:

UP15-B

36 LBS 1 of 1

IL 602 9-11

PRIORITY SHIPMENT

Time Stamp 11:45:24 02-12-14

L2

G4

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SLIDE 11

How it Works

1. Customer selects zones on the label that will image in different colors 2. Zebra coats each color zone with “invisible thermal ink” 3. Zebra applies a special barrier coat over the entire label 4. All information printed in a zone is printed in the designated color

– Text, graphics, barcodes

G4

Zebra Technologies 3 Overlook Point Lincolnshire, IL 60069 Ship To:

UP10-C

24 LBS 1 of 5

IL 602 8-11

GROUND SHIPMENT

Tracking # 1Z 530 5E5 03 1184 9394

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SLIDE 12

How it Works

1. Customer selects zones on the label that will image in different colors 2. Zebra coats each color zone with “invisible thermal ink” 3. Zebra applies a special barrier coat over the entire label 4. All information printed in a zone is printed in the designated color

– Text, graphics, barcodes

Zebra Technologies 3 Overlook Point Lincolnshire, IL 60069 Ship To:

UP09-A

8 LBS 2 of 7

IL 603 7-06

PRIORITY SHIPMENT

Time Stamp 11:47:44 02-12-14

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SLIDE 13

IQ Color Product Line

13

Paper Labels

  • IQ Color 2000D
  • IQ Color 2000D All-

Temp

  • IQ Color 2000D

Removable

  • IQ Color 2000D

Opaque Paper Tags

  • IQ Color 2000D Tag

Receipt Paper

  • IQ Color 2000D 3.3

mil Receipt

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SLIDE 14

Key Things to Note

14 Zebra Confidential: For Internal Use Only

Up to 9 colors, including black Performance is similar to uncoated direct thermal facestock (Z-Perform 1000D). Colors and locations of those colors must be pre-defined when designing the label. IQ Color supplies solutions can include up to nine colors Color remains invisible if not needed. Unable to print black text in color zone. Customers will need to update their label format to include space for color sections and will need a partner to add software commands to activate the colors.

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SLIDE 15

Key Verticals & Applications

Retail

Price Markdown Cross-Docking Dual Label design (i.e. shelf label & markdown labels)

15 Zebra Confidential: For Internal Use Only

Healthcare

Specimen Collection Pharmacy

Manufacturing

Shipping

T&L

Shipping Labels Cross-Docking

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SLIDE 16

Transportation & Logistics Use Case

  • Situation

– Regional Distribution Center customer serving retail stores. – Mis-shipments are costing the customer several millions per year

  • KPI for on-time and correct shipments delivered is 96%.
  • Objective

– Reduce mis-shipments due to mis-sortation by leveraging color printed on the label as a visual cue. – Reduce sortation time.

  • Solution

– IQ Color label incorporating a different color for each of the eight skids. – Simple update to shipping software or WMS

  • Outcome

– Reduction in mis-shipments, – Improved profitability. – Improve internal and external customer satisfaction.

16 Zebra Confidential: For Internal Use Only

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SLIDE 17

Retail Use Case

  • Situation

– A nationwide retailer required a unique markdown label. – Current process was a very time-consuming manual process and resulted in markdown price inaccuracies.

  • Objective

– Automate color-coding and price markdown process. – Ability to print the original price, reduced price and the color dot that indicates the discount percentage on one label. – Increase accuracy. – Catch customer attention with color dots, representing the discount percentage.

  • Solution

– An IQ Color label incorporating the multiple colors they were using as visual cues into one label and QLn220 mobile printers – New markdown process: Scan barcode and QLn220 immediately prints the

  • riginal price crossed out, the reduced price and corresponding color dot.
  • Outcome

– The QLn220 and IQ Color label trial was decreased from 2 months to 2 weeks, due to the overwhelming increase in productivity. – After implementing the QLn220 and IQ Color markdown label they reported: – Increased productivity: 79% decrease in the average markdown time per unit. – Increased pricing accuracy.

17 Zebra Confidential: For Internal Use Only

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SLIDE 18

Healthcare Use Case

  • Situation

– Customer is experiencing delays due to collected specimens not being recognized as STAT priority, prolonging lab results or requiring specimen recollection.

  • Objective

– Ensure STAT specimens are identified and processed as a priority – Reduce STAT specimen recollection – Expedite lab results on STAT specimens to physicians

  • Solution

– IQ Color label featuring a red bar

  • Outcome

– Nearly eliminated recollection of STAT specimens – Reduce process time on STAT specimen lab results.

18 Zebra Confidential: For Internal Use Only

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SLIDE 19

Key Decision Makers and Their Pain Points

19 Zebra Confidential: For Internal Use Only

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SLIDE 20

Conversations Starters

20 Zebra Confidential: For Internal Use Only

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SLIDE 21

Overcoming Objections

  • Price

– How much are “errors” costing you today?

  • lost productivity
  • Incorrect shipments
  • increased workload
  • customer satisfaction
  • employee training and turnover?

– Offering to help determine the ROI for this solution will help move this forward. Sample rolls usually generate excitement with the users

  • Label Format Re-design

– Usually a team decision and requires some sort of consensus from everyone – Zebra can assist with label mock-ups before making sample rolls – May need to help source a resource for the software commands

21 Zebra Confidential: For Internal Use Only

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SLIDE 22

How to Request a Quote

  • Use the IQ Color Quote Form as a

guide to ensure the correct information is gathered

  • IQ Color Quote Turnaround Time:

2 days?

22 Zebra Confidential: For Internal Use Only

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SLIDE 23

Key Tips to Close Opportunity

  • IQ color usually generates excitement out of the gate, but you will need to

continue the momentum throughout the process so interest doesn’t wane.

  • As we all know, change is often difficult for the customer, so make it as easy

and painless as possible with design suggestions, helping to establish the ROI, label mock-ups so they can see the concept, ordering sample rolls for testing and helping with software command changes.

  • Continue to explain how this solution will help eliminate a problem or

inefficiency they are currently experiencing.

  • Use existing use cases and success stories to show the value to the

customers.

23 Zebra Confidential: For Internal Use Only

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SLIDE 24

Sales Tools

  • Conversation Guide
  • Video
  • Fact Sheet
  • Cross-Docking Use Case
  • Retail Price Markdown Use Case
  • Healthcare Specimen Collection

Use Case

  • Customer Presentation
  • IQ Color Quote Request Form

24 Zebra Confidential: For Internal Use Only

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SLIDE 25

25

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SLIDE 26

THANK YOU