SELLING THE BUY-IN Marketing a Common Reading Program Twister - - PowerPoint PPT Presentation
SELLING THE BUY-IN Marketing a Common Reading Program Twister Marquiss, M.F.A. QAnteria Roberson Common Reading Program Director Student | Social Media Coordinator Obstacles COMMON READING PROGRAM Student interest Campus buy-in
Marketing a Common Reading Program
Twister Marquiss, M.F.A.
Common Reading Program Director
Q’Anteria Roberson
Student | Social Media Coordinator
COMMON READING PROGRAM
Obstacles
» Student interest » Campus buy-in » Pushback » Criticism
COMMON READING PROGRAM
Obstacles at Texas State
» 36,739 students in Fall 2014 » 5,247 incoming freshmen » Large book – 424 pages » Hot-button issues in text » Hot-button issues in real world
COMMON READING PROGRAM
COMMON READING PROGRAM
The Basics
» Know the AUDIENCE » Keep text and issues POSITIVE » Stay ahead of the CONVERSATION
COMMON READING PROGRAM
Bookmark
» Relevance of book and program » Student learning objectives » Means of starting conversation » Concise » Strategic placement in book
COMMON READING PROGRAM
Distribution Plan
» Students distributing books to students » Book includes bookmark » Introductory video — SHORT » Social media motivation » Web presence and strategic launch
COMMON READING PROGRAM
Texas State University homepage feature
COMMON READING PROGRAM
» Website launch July 1, 2014 » Homepage feature on 1st class day
COMMON READING PROGRAM
Social Media
» Use a memorable #hashtag » Post during key times of the day » Post to engage, not just inform » Keep posts concise » Always respond!
COMMON READING PROGRAM
#bobcatbook
COMMON READING PROGRAM
Class discussion hashtags #bobcatbook
COMMON READING PROGRAM
Failed Strategies
» “Facebook is for old people” » Instagram is for pictures, not books » A few unruly students on Twitter » Movie attendance needs context
COMMON READING PROGRAM
Success!
» Student engagement » Twitter conversation and #bobcatbook » Website traffjc » New levels of faculty interest » Classroom facilitated discussions
COMMON READING PROGRAM
Costs
For 2014-2015
7,300 books $22,265 Video $1,409 9,000 bookmarks $867 Website (62,398 hits) Free Social Media Interaction Free Instructor’s Guide (PDF) Free Faculty Book Club Free Campus Presentations Free
One Time Only
Table Throw $820 Pull-up Banner $478 Social Media Accounts Free Program Branding Free
COMMON READING PROGRAM
Twister Marquiss, M.F.A.
Common Reading Program Director twister@txstate.edu
Q’Anteria Roberson
Student | Social Media Coordinator qroberson1@txstate.edu
txstate.edu/ucollege/commonreading #bobcatbook
Contact Information