Shared Vision: Worlds Best Luxury Family Resort 1 Vision: Worlds - - PowerPoint PPT Presentation

Shared Vision: World’s Best Luxury Family Resort

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Vision: World’s Best Luxury Family Resort

Key Focus Areas:

• Village Renaissance

Energy & Activation for All Ages; Vibrant Retail/Restaurant

• Modernize Guest and Owner

Experience

Differentiate Family Vacation through Tailored Service

• Year-round Destination/Active

Summers

Transformation & Liveliness throughout the Year

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Key projects and investments

Village Renaissance

• Public square around ice rink
• Music and creative gatherings
• Exceptional food & beverage
• Vibrant retail
• Urban design plan
• Rules and regulations

Modernize Experience

• Next gen physical spaces
• Legendary attention to detail
• Technology investment
• Transportation, parking, &

access

• Vacation concierge program

Year-Round Destination

• Vilar Center expanded role
• Teen engagement
• On-mountain summer

experiences

• Outdoors workshops
• Camp programming

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FY18 Priority Projects

Village Renaissance:

Music and liveliness in the Village Key initiatives:

• Activate and animate ice rink and surrounding areas year-round
• Pursue traditional après ski with music and gathering spaces near slopes
• Enhance music and event programming at stage in plaza fountain
• Continue pursuit of Entertainment District designation with Eagle County
• Line up key summer musical acts to cross promote during Spring Break

Décor and lighting in the Village Key initiatives:

• Implement artistic lighting in the Village core (third party consultant)
• Update limiting regulatory issues that impact retail and place-making opportunity
• Increase color and vibrancy by continuing to add interest with flowers and furniture

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FY18 Priority Projects

Modernize Experience:

Stakeholder alignment on long-term projects Key Initiatives:

• Communicate and align with commercial owners and Vail Resorts on retail and restaurant offerings
• Review Legacy Plan with Beaver Creek Metro District and retain relevant concepts
• Explore ways to collaborate with Vilar Center and assist with the execution of new Vilar initiatives
• Audit BCRC physical assets and spaces to prioritize improvements in other areas of resort
• Coordinate with BCRC transportation committee to educate guests on available transportation
• ptions
• Work with top brokerages to distribute marketing materials that communicate vision and Beaver

Creek value proposition

• Engage VR Insights team to study teen engagement

Technology upgrades Key Initiatives:

• Boost/speed up/add bandwidth to free Village wifi
• Expand/boost cell service in Village
• Evaluate Beaver Creek app effectiveness and potential upgrades

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FY18 Priority Projects

Year Round Destination:

Key Initiatives:

• Board and interested stakeholders establish working committee to explore Summer Camp
• pportunity in FY19

BCRC Vision Action Plan March 7, 2018

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Multi-year Journey Over Three Phases

• Vision plan is only the roadmap – route is an evolutionary process
• Timing and path can be different for each objective

Phase 1:

Alignment and Concept Testing

Phase 2:

Planning and Strategy

Phase 3:

Execution

• Outreach and communication
• Stakeholder alignment
• Test concepts under BCRC

control

• Develop project details
• Create action plan
• Allocate budget
• Engage outside resources as

needed

• Project implementation
• Major capital projects
• Operational changes
• Learning and adjusting

Transition: when stakeholders aligned on goals and vision Transition: when plan/strategy approved by Board