Shiyu Cai, Katrina Carino, Ana Chang, Siyu Chen, Fiona Harnischfeger, Sierra Jamir, Sofia Lara,
Shiyu Cai, Katrina Carino, Ana Chang, Siyu Chen, Fiona Harnischfeger, - - PowerPoint PPT Presentation
Shiyu Cai, Katrina Carino, Ana Chang, Siyu Chen, Fiona Harnischfeger, - - PowerPoint PPT Presentation
Shiyu Cai, Katrina Carino, Ana Chang, Siyu Chen, Fiona Harnischfeger, Sierra Jamir, Sofia Lara, M os ost Innov ovative A ppl pplic ation on of of C itri-F F i i -- -- pr produc oduct innov ovation or on or sol olving an indus
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Originality of Concept - 25% J ustification/Market Need - 15% Ingredient Commercial Feasibility/Market Potential - 25% Technical Feasibility - 25% Quality of Report - 10% Final proposal due December 15, 15, 2016 2016
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“This can be filed under the "Amazing New Superfood" category” -- Thrillist May 2016 “The hottest new food on Instagram is... a root vegetable” -- Business Insider September 2016
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Purple Yam Citri-Fi Berries Protein powder *Honey *Milk *Chia
P R O D U C T F O R M U LA TIO N
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- Innovation and market need?
- Target Market?
- Weak points of the product with regards to
actual company production (i.e. scaling problems)
- Technical aspects - phase separation,
color stability esp if heat treated
- Raw or powdered purple yam for technical
aspects of production