Shiyu Cai, Katrina Carino, Ana Chang, Siyu Chen, Fiona Harnischfeger, - - PowerPoint PPT Presentation

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Shiyu Cai, Katrina Carino, Ana Chang, Siyu Chen, Fiona Harnischfeger, - - PowerPoint PPT Presentation

Shiyu Cai, Katrina Carino, Ana Chang, Siyu Chen, Fiona Harnischfeger, Sierra Jamir, Sofia Lara, M os ost Innov ovative A ppl pplic ation on of of C itri-F F i i -- -- pr produc oduct innov ovation or on or sol olving an indus


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Shiyu Cai, Katrina Carino, Ana Chang, Siyu Chen, Fiona Harnischfeger, Sierra Jamir, Sofia Lara,

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M

  • s
  • st Innov
  • vative A

ppl pplic ation

  • n of
  • f C

itri-F i F i --

  • - pr

produc

  • duct

innov

  • vation or
  • n or sol
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dus try pr prob

  • blem

Originality of Concept - 25% J ustification/Market Need - 15% Ingredient Commercial Feasibility/Market Potential - 25% Technical Feasibility - 25% Quality of Report - 10% Final proposal due December 15, 15, 2016 2016

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“This can be filed under the "Amazing New Superfood" category” -- Thrillist May 2016 “The hottest new food on Instagram is... a root vegetable” -- Business Insider September 2016

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Purple Yam Citri-Fi Berries Protein powder *Honey *Milk *Chia

P R O D U C T F O R M U LA TIO N

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  • Innovation and market need?
  • Target Market?
  • Weak points of the product with regards to

actual company production (i.e. scaling problems)

  • Technical aspects - phase separation,

color stability esp if heat treated

  • Raw or powdered purple yam for technical

aspects of production