Social Media For Event pros @Nick . Borelli #myilea - - PowerPoint PPT Presentation

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Social Media For Event pros @Nick . Borelli #myilea - - PowerPoint PPT Presentation

Nov 08, 2023 232 likes •780 views

Social Media For Event pros @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli nick borelli President / Strategist of Borelli Strategies Digital Marketing Consultant for Events & Event Suppliers. Digital Engagement

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Social Media For Event pros

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

nick borelli

President / Strategist of Borelli Strategies

  • Digital Marketing Consultant for Events & Event Suppliers.
  • Digital Engagement Strategist for Event Producers
  • International Speaker
  • Contributor to Event Manager Blog

NickBorelli.com

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

nick borelli

Member of the ILEA

  • ILEA International Marcom Chair
  • 2015 - 2016 ILEA International Volunteer of the Year
  • Immediate Past President - ILEA Cleveland

Former:

  • ILEA Live Committee - 3 Years
  • ILEA Cleveland VP of Communications - 5 Years
  • ILEA International Marcom Committee - 4 Years
  • ILEA Ohio WOW Awards Marketing Chair - 3 Years
  • ILEA Cleveland Day of Education - Ed Chair
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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

nick borelli

Event Industry Lifer

  • SEARCH Foundation Marketing Chair
  • SEPA Advisory Council
  • Events Uncovered Advisory Council
  • Ambassador of Catersource Conference

@ NickBorelli @ Nick.Borelli

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

You Can: I Will To:

  • Ask Questions Any Time.
  • Look At Your Phone At Any Time
  • With No Fear Of Judgement.
  • Steal Everything*
  • E-Mail Me Directly With Questions.
  • TRY To Stick To The
  • Time I Was Given.
  • Share These Slides.
  • Make Myself Available

After This To Continue The Discussion.

* I stole this from Dan Berger of Social Tables

Speaker Agreement

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

This Is What I See

A B

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

This Is What I See

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Why Doesn’t This Feel Right?

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Event Pros Are

NOT

Rock Stars

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Rock Stars Are All Like…

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Event Pros Let Rock Stars Be Rock Stars

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

“Every day is a work day for her, so every day is a work day for the rest of us… If she needs to get dressed, if she needs to get up, then I need to work and make sure that she has clothes on, make-up on, hair on, has drunk some water, taken her medication and had something to eat, which is every day of her life.” “I was by her side virtually 24 hours a day, seven days a week. That includes sleeping in the same bed with her because she did not sleep alone… I had no privacy, no chance to talk to any family, no chance to talk to any friends, no chance to have sex if I wanted to have sex. There was no chance to do anything.”

  • Jennifer O’Neil
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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

“…a good assistant “is somebody that can anticipate what you need before you need it, so they buy it for you, or they can set it up for you.”

Lady Gaga says…

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Not An Event Pro An Event Pro

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Movies Don’t Happen Without PAs Nothing Happens Without Coffee

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

When Things Get Tough, You Don’t Get To Scream & Yell…You Suck It Up

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

That’s Why This Doesn’t Feel Right.

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Social Media Platforms Are Neutral

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Opportunities Are All Around Us

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

We’re All Publishers But We’re Not All Oprah

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Don’t think of your marketing strategy as how often you can post. Think about how you can make the most amount of people feel good.

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

What You Say How You Say It

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Talk About Your Client’s Mission

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

For Most Of Us, 
 It’s Not About How Many Likes, But Who

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

“A/V doesn’t save lives usually, but we do help those who do clearly communicate ideas that will impact the health of tens

  • f thousands…and that’s a

pretty great feeling.”

Perspective

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Social Media Strategies of Generosity

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Twitter Lists

Best Clients Pipeline Allies
 Community Leaders Industry Luminaries

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

#TSEThankList “Campaign”

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

#TSEThankList “Campaign”

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Who can you Recognize & Celebrate today?

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Recognize The Unsung Heroes

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Recognize your team

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Facebook Friendships

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Facebook Friendships

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Selfish Networking Doesn't Work

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Dale Carnegie, How to Win Friends and Influence People

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get

  • ther people interested in you.”
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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Awards Event Campaign

170 Potential Tweets Written 26 “First To Press” Tweet Congratulations Sent

“It’s Not That I’m So Smart, It’s Just That I Stay With Problems Longer.” Albert Einstein

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Every Press Opportunity Is An Opportunity To Shine The Light On Others

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Every Press Opportunity Is An Opportunity To Shine The Light On Others

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Most Powerful Testimonial You Can Give Online Are LinkedIn Recommendations

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

The Six G’s of Social Media

  • Genuine
  • Generous
  • Grateful
  • Greedy
  • Grandstanding
  • Generic
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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Get These Slides &

Articles On Social Media For Events

NickBorelli.com/ILEAMSP

Thanks For Coming!

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Snapchat Geofilters Instagram’s Algorithm Facebook Live Instagram Stories Facebook Ads / Boost LinkedIn Posting

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

Social Media FAQs

How often and when should I post? What social medias should I be on? How many followers should I have? Who should post for our company?

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

if You Invest In Only ONe

Social Media For Your Events or Event company Make it Instagram

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

STORIES

  • Discoverability
  • Larger Audience
  • Broader Demographics
  • Business Accounts
  • Simpler Interface

IG Stories > Snapchat

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

STORIES

  • More Functions
  • Geotags
  • Loyal Userbase
  • Own The 13-18 Market
  • More Fun

Snapchat > IG Stories

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#myilea nickborelli.com/ileamsp

@NickBorelli @Nick.Borelli

LIVE

  • No Archival
  • Makes use of Your IG

Followers

  • Highlighted in stories
  • Treat it like an event

Instagram Live