STAND TOGETHER Messaging to Support Muslims and Refugees in - PowerPoint PPT Presentation

STAND TOGETHER Messaging to Support Muslims and Refugees in Challenging Times September 8, 2016 The Welcoming Refugees Project is supported by the Office of Refugee Resettlement (ORR/ACF/DHHS)

Agenda • Setting the Context Rachel Peric, Welcoming America • An Overview of the Stand Together: Messaging to Support Refugees and Muslims in Challenging Times Toolkit Amanda Cooper, Lightbox Collaborative

Session Objectives By the end of this webinar, participants will: • understand the importance of communications in welcoming Muslims and refugees during challenging times • understand core messaging strategies on this issue • have ideas of how to apply the strategies in a local context

CONTEXT All of us might wish at times that we lived in a more tranquil world, but we don't. And if our times are difficult and perplexing, so are they challenging and filled with opportunity. - Robert F. Kennedy, Jr.

You don’t have to be popular now

…t o be on the right side of history.

Welcoming is the Way

OPPORTUNITIES

“This Is Wholesome”

CHALLENGES

We fight FEAR with FACTS

Don’t Reinforce

Replace

TOOLKIT What’s in there?

AUDIENCE • Reach out to the “moveable middle” • Get to know your audience deeply to be able to message to them directly

MESSAGES: Themes that Work Now is the time to commit to deeper welcoming

People of all faiths stand together

United in Compassion for All

STORIES

STORIES: Show, Don’t Tell

TOUGH QUESTIONS • How to prepare • Scripts to build off of and practice from • Tools for getting to know your audience and evaluating the conversation

STAND TOGETHER: The Toolkit • Audiences • Winning Messages • The Power of Stories • Tough Questions • Choose Words Carefully • Appendix/Resources

Webinar Part 2: Community-Based Practices to Strengthen Relations & Counter Backlash Monday, September 19 1:00 Eastern/ 10:00 Pacific

Welcoming Week – Sept. 16-25 Kentucky Refugee Ministries Soccer Without Borders welcomingweek.org

Welcoming Refugees Forum You will have the opportunity to: • Engage in special discussions before and after webinars • Have direct access to Welcoming America staff • Get early peeks at new resources • Share successes and challenges in welcoming with each other http://bit.ly/wrforum

QUESTIONS?

KEEP UP WITH WELCOMING AMERICA WelcomingAmerica.org Like us on Facebook facebook.com/WelcomingAmerica Follow us on Twitter @WelcomingUSA Subscribe to our YouTube Channel youtube.com/WelcomingAmerica Connect with us on LinkedIn linkedin.com/company/welcoming-america