Startups & Execution for CS Students Shan-Hung Wu CS, NTHU - - PowerPoint PPT Presentation

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Startups & Execution for CS Students Shan-Hung Wu CS, NTHU - - PowerPoint PPT Presentation

Startups & Execution for CS Students Shan-Hung Wu CS, NTHU Why this series of lectures? 2 Its about your life plan (and $ ) 3 Whats You Dream Job? Engineer/Scientist Lawyer Doctor Financialist Googler Manager t n Professor


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Startups & Execution for CS Students

Shan-Hung Wu CS, NTHU

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Why this series of lectures?

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It’s about your life plan (and $)

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What’s You Dream Job?

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Engineer/Scientist Lawyer Doctor Manager Financialist A c c

  • u

n t a n t Googler Professor

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Why?

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Ok, Let’s Talk about $

  • Capitalism vs. socialism?

– Free competition – Private property

  • Capitalists vs. labors?

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Salary = labor value - surplus value

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Salary is (Relatively) Fixed

  • Creates sense of security

– Study/work hard – Save $ – Buy a house – Get married and raise kids – Work harder…

  • Where does the surplus value go?

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Capitalists

  • Lay off labors when time is bad
  • But never raise salary when time is good

“In 2010-2020, a newborn in top 1/6 inherits more wealth than one in bottom 1/2 can earn in her life.”

  • Capital in the 21 Century by Thomas Piketty
  • Fixes?

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Government

  • Tax!
  • Income tax: up to 45% in Taiwan

– Wrong target!

  • Capital levy:

– Land value tax: up to 5.5% (<1% in reality) – Death duties: 10%-20%

  • The law is (indirectly) made by the capitalists
  • Education?

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  • 10
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Ways of Joining…

  • Be of professions serving the capitalists

– Lawyers, accountants, doctors, managers, etc. (not you)

  • Be government officials that accept bribes

– You have to be born in the right family

  • Marry a capitalist’s daughter or son

– You have to look good

  • To earn your own $ without huge capital

– Investors (your landlord, not you) – To earn commissions (not you) – Be an entrepreneur

  • Or just be a happy labor

– Have nice job at Google, Facebook, IBM, Microsoft, etc. – But don’t complain when you get lay offed at 40s!

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Why Entrepreneurship?

  • You don’t need

– A rich daddy – A pretty face

  • The web/app/SaaS markets are flat today

– You have “super power” as a software developer

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What is a startup?

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“A startup is an organization formed to search for a repeatable and scalable business model.”

  • Steve Blank,

author of The Four Steps to the Epiphany

You make $, or get out!

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Product Launched! And Then?

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  • Acquisition
  • Activation
  • Retention
  • Referral
  • Revenue
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How 100+ Startup Failed

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No one wants your product + You don’t know how to sell it

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Solution 1

  • To hire a guy with MBA degree after the

product is ready

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Why Not?

  • The topic of the next lecture
  • Team up or be these two people in day one!

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Your Idea Presentation

  • 3 minutes for each idea
  • 6 pages:

1. Problem: Pain point? Why? 2. Customer segments: Early adapters? 3. Solution: Value? 3 key steps to get the value? 4. Unique value proposition: Competitors? Why you? 5. Channels: Users reachable? Start from small? 6. Cost structure: How much you are welling to pay?

  • At most 3 ideas per team

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