Stopping The FLU Is Up To You NPHIC Conference Oct. 12, 2010 Luis - - PowerPoint PPT Presentation

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Stopping The FLU Is Up To You NPHIC Conference Oct. 12, 2010 Luis Morales Director, Communications Texas Department of State Health Services October 7, 2009 10 10:30 a.m. CDT Public Awareness Campaign Campaign Objectives

SLIDE 1

October 7, 2009 10 – 10:30 a.m. CDT

Stopping The FLU Is Up To You

NPHIC Conference

Oct. 12, 2010

Luis Morales – Director, Communications Texas Department of State Health Services

SLIDE 2

Public Awareness Campaign

Campaign Objectives
Message Strategy
Campaign Activities
2010-2011 Flu Season

SLIDE 3

Campaign Objectives

Inform and educate Texans about flu
Provide innovative ways to share information
Make tools and resources available

SLIDE 4

Message Strategy

Stopping The Flu Is Up To You
“Prevention”

– Good hygiene – Get your flu shot(s) – Dial 2-1-1 for flu advice

“Mitigation”

– Stay home if sick – Call doctor or 2-1-1 for flu advice – Plan for how you will care for sick family – Stay informed

SLIDE 5

Campaign Activities

TexasFlu.org
TV, Radio, Banner Ads
Radio Media Tour
News Media Webinar
Media Relations
Posters/Flyers
Podcasts

SLIDE 6

Campaign Activities

“Taggable” TV Spots
Social Media
Additional Partner Resources
CBO/FBO Outreach
Outbound “Call Center”
“Flu Fighter” Videos
American Sign Language Videos

SLIDE 7

“Healthy Habits” TV Spot

SLIDE 8

American Sign Language

SLIDE 9

Flu Fighters Trailer

SLIDE 10

Flu Fighters Animated Video

SLIDE 11

Flu Fighters Music Video

SLIDE 12

2010-2011 TV Spot

SLIDE 13

2010-2011 Flu Season

Consistent Messaging
News Release – Oct. 5, 2010
Guest Column
TexasFlu.org
Media Buy
Flu Fighters
ASL Videos
Social Media

SLIDE 14

October 7, 2009 10 – 10:30 a.m. CDT

Stopping The FLU Is Up To You

Luis Morales Director, Communications Luis.Morales@dshs.state.tx.us 512-458-7111 ext. 6394