Storytelling on social media Rachel Extance @RachelExtance - - PowerPoint PPT Presentation

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storytelling on social media
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Storytelling on social media Rachel Extance @RachelExtance - - PowerPoint PPT Presentation

Jul 05, 2023 812 likes •1.11k views

Storytelling on social media Rachel Extance @RachelExtance #CambSMmeetup What is a story? People - who is it about? Drama - whats happening? Resolution - how did it end? #CambSMmeetup Why tell stories? Theyre all

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Storytelling

  • n social media

Rachel Extance @RachelExtance #CambSMmeetup

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What is a story?

  • People - who is it about?
  • Drama - what’s happening?
  • Resolution - how did it end?

#CambSMmeetup

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Why tell stories?

  • They’re all about people
  • We love hearing them
  • More than 300 million people watch Instagram stories
  • 1 in 5 Instagram stories results in a direct message

#CambSMmeetup

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Stories are powerful...

#CambSMmeetup

...they shape our view of the world

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What sorts of stories can you tell?

  • Something which happened to you
  • A way you helped
  • How people can achieve something they want to do

#CambSMmeetup

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The Golden Rule: Focus on your reader

#CambSMmeetup

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Who are you?

#CambSMmeetup

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How can you use stories in your social media?

#CambSMmeetup

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Go behind the scenes

#CambSMmeetup

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#

#thisweekatSookio #CambSMmeetup

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What do people know about your field of expertise?

#CambSMmeetup

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Text? Pictures? Video? Link?

What format should you use? #CambSMmeetup

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Take them on a journey

#CambSMmeetup

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#CambSMmeetup

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#CambSMmeetup

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#CambSMmeetup

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#CambSMmeetup

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#CambSMmeetup

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Use an image to tell a story

#CambSMmeetup

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#CambSMmeetup

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Share your knowledge

#CambSMmeetup

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Curate a story

#CambSMmeetup

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Use Twitter Moments

#CambSMmeetup

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#CambSMmeetup

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Storytelling in a nutshell

Use stories to:

  • Go behind the scenes
  • Take people on a journey
  • Show people how to do something
  • Share how you solved a problem
  • Share your experience and what you’ve learned

Be yourself Inform, educate, entertain Find the medium which works for you

#CambSMmeetup

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Thank you

#CambSMmeetup

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extance.co.uk @RachelExtance #CambSMmeetup