Strategies to Increase Customers at the Market - - PowerPoint PPT Presentation

Strategies to Increase Customers at the Market

www.maplegrovefarmersmarket.com 763.494.5955

Promoting Relationships

▪ Create Loyalty ▪ Ownership ▪ Pride ▪ Pleasure ▪ Familiarity

Frequent Shopper Rewards

• Index card check-in
• Sign up free, check in each

week

• $2 token reward after four

visits

• Promotion ongoing

Frequent Shopper Rewards

▪ 5,000+ check-ins in

2018

▪ 1,080-$2 tokens

awarded

▪ Reward cost: $2,160 ▪ Program funded

through sponsorship

Frequent Shopper Rewards

▪ “They know my name here.” ▪ After each market, new

frequent shoppers are added to

• ur email list to receive market

updates

▪ Great opportunity to ask

questions, share information, encourage token purchase

Power of Produce

Storytelling: spotlight on vendors

Web Site

Storytelling: spotlight on vendors

• Emphasizes our comparative advantage: truly LOCAL

people, food, businesses

• Motivates market staff to get to know our vendors
• Endless supply of content and information to share
• Appeals to new shoppers
• Keeps loyal customers coming back
• Pleasing/rewarding for vendors

Storytelling: spotlight on vendors

Here's a fun fact about Scott Graham, owner

• f I Got Cheese: His great-great grandfather

was the first treasurer of the Minnesota Territory and the very first state-issued check bears his name. Here's a not-so-fun fact about Scott: this Thursday is your last chance to catch him at the Maple Grove Indoor Farmers Market. Stop by to sample and purchase from an amazing array of artisan cheeses. We'll be open 3-6pm Thursday December 20 at Maple Grove Community Center.

Social Media

Thank you! Good luck!

Maple Grove Farmers Market

www.maplegrovefarmersmarket.com farmersmarket@maplegrovemn.gov 763.494.5955 FB: maplegrovefarmersmarket Instagram: maplegrovefarmersmarket Twitter: @maplegrovefm