SUMMER 16 Whats new ? LETS GIVE OUR GM A SUMMER 2016 WITHOUT - - PowerPoint PPT Presentation
SUMMER 16 Whats new ? LETS GIVE OUR GM A SUMMER 2016 WITHOUT - - PowerPoint PPT Presentation
Sales Opening SUMMER 16 Whats new ? LETS GIVE OUR GM A SUMMER 2016 WITHOUT CONSTRAINTS AND NOT OR ! NEW BUSINESS WEAPONS TO HELP YOU REACH YOUR S16 OBJECTIVES 1. Your top priorities 2. Think about diversification 3. NEW EBB formula ! 4.
2
LET’S GIVE OUR GM A SUMMER 2016 WITHOUT CONSTRAINTS… AND NOT OR !
- 1. Your top priorities
- 2. Think about diversification
- 3. NEW EBB formula !
- 4. A brand new pricing policy for children – more simple and attractive
- 1. Let’s dream with our exclusive collection: Finolhu Villas - Marrakech le
Riad - Club Med 2
- 2. Renovated resorts to enjoy a more premium experience:
Punta Cana - Palmiye - Da Balaia - La Palmyre
- 3. More attention paid to the hospitality: catering offer – Ambiances - Wifi
& Villages Applications
- 1. Zoning
- 2. A La carte offer (Excursions - Stopovers)
- 3. Internationalisation
NEW BUSINESS WEAPONS TO HELP YOU REACH YOUR S16 OBJECTIVES DISCOVER OUR NEW WEAPONS FOR PREMIUMNESS GOING FURTHER INTO THE CUSTOMIZATION
3
LET’S GIVE OUR GM A SUMMER 2016 WITHOUT CONSTRAINTS… AND NOT OR !
- 1. Your top priorities
- 2. Think about diversification
- 3. NEW EBB formula !
- 4. A brand new pricing policy for children – more simple and attractive
- 1. Let’s dream with our exclusive collection: Finolhu Villas - Marrakech le
Riad - Club Med 2
- 2. Renovated resorts to enjoy a more premium experience:
Punta Cana - Palmiye - Da Balaia - La Palmyre
- 3. More attention paid to the hospitality: catering offer – Ambiances - Wifi
& Villages Applications
- 1. Zoning
- 2. A La carte offer (Excursions - Stopovers)
- 3. Internationalisation
NEW BUSINESS WEAPONS TO HELP YOU REACH YOUR S16 OBJECTIVES DISCOVER OUR NEW WEAPONS FOR PREMIUMNESS GOING FURTHER INTO THE CUSTOMIZATION
4
PART I: NEW BUSINESS WEAPONS
To help you reach your S16 objectives
Your top priorities
Short haul, recruitment and loyalty
Think about diversification
Long haul destinations, Summer mountains, France
NEW EBB formula ! A brand new pricing policy for children
More simple and attractive
5
LET’S REACH S16 BUSINESS OBJECTIVES
- Short haul
destinations :
64% of total NMEA BV Think about August, that is early saturated
- Recruitment : +3%
- Loyalty:
SH: +1pt / LH: +2pts
NMEA TOP PRIORITY AND OBJECTIVES
- YOUR COUNTRY TOP PRIORITY
AND OBJECTIVES
To fill in according to your country’s priorities
6
Your top priorities
Short haul, recruitment and loyalty
Think about diversification
Long haul destinations, Summer mountains, France
NEW EBB formula ! A brand new pricing policy for children
More simple and attractive
PART I: NEW BUSINESS WEAPONS
To help you reach your S16 objectives
7
PLENTY OF DESTINATIONS TO FIT YOUR CUSTOMERS’ NEEDS
Looking for exoticism and evasion? Longing to take a break and to enjoy fresh air? Why not explore what France has to
- ffer?
SUMMER MOUNTAINS FRANCE LONG HAUL DESTINATIONS
THINK ABOUT…
8
LONG HAUL, YOUR COUNTRY’S OWN PRIORITIES
Resort 1 … … Resort 2 … …
To fill in according to your country’s priorities
Your booster offers Your other offers
9
AND WHAT MORE NEXT SUMMER? PRICES OF ASIAN RESORTS DECREASE !
Price examples to come
GOOD NEWS TO SELL ASIAN RESORTS !
VV Prices Package Price Price decrease on premium rooms
Perimeter TBC
To fill in according to your country’s priorities
- X%
- X%
- X%
10
Your top priorities
Short haul, recruitment and loyalty
Think also about diversification
Long haul destinations, summer mountains, France
NEW EBB formula ! A brand new pricing policy for children
More simple and attractive
PART I: NEW BUSINESS WEAPONS
To help you reach your S16 objectives
11
EBB FORMULA - NEW OFFER HAPPY FIRST – AVAILABLE ALL YEAR LONG !
- 15%
- 10%
You already know where to go…?
… Or you need to take more time to think about your next destination?
Available
- n all Resorts
and departure dates
A Real recruitment tool
Brand NEW up to 6 months before the departure
up to 3 months before the departure Departure for CM Resort !
And still the 3 fluidity days !
12
HAPPY FIRST – AVAILABLE ALL YEAR LONG STILL THE BEST OFFER OF THE YEAR !
Best price of the season guaranteed! If you find a better offer during the season, we reimburse the difference Very attractive offer for our GMs and NGMs : a true weapon to recruit ! The widest choice for room types & childcare spaces (children club)
Let’s seize this new opportunity to reach full capacity as soon as possible ! And still the 3 fluidity days !
13
Your top priorities
Short haul, recruitment and loyalty
Think about diversification
Long haul destinations, Summer mountains, France
NEW EBB formula ! A brand new pricing policy for children
More simple and attractive
PART I NEW BUSINESS WEAPONS
To help you reach your S16 objectives
14
PRICING POLICY FOR CHILDREN WHAT ARE THE PROBLEMS OF OUR CURRENT OFFER?
- Lots of thresholds and exceptions
- No unique powerful and striking message
?
Not easy to communicate Not easily understood by clients and prospects. Brand NEW
15
PRICING POLICY FOR CHILDREN A NEW HARMONIZED OFFER!
- Less exceptions = less complicated
- Easier to communicate; more impactful
- Easier to remember
For all resorts < 6 yo : FREE 6 – 11 yo : -50% 12 – 17 yo : -20%
Exception dates: 30/07 to 20/08 6 yo : -75% 6 – 11 yo : -30% 12 – 17 yo : -10%
Brand NEW Price examples to come
16
LET’S GIVE OUR GM A SUMMER 2016 WITHOUT CONSTRAINTS… AND NOT OR !
- 1. Your top priorities
- 2. Think about diversification
- 3. NEW EBB formula !
- 4. A brand new pricing policy for children – more simple and attractive
- 1. Let’s dream with our exclusive collection: Finolhu Villas - Marrakech le
Riad - Club Med 2
- 2. Renovated resorts to enjoy a more premium experience:
Punta Cana - Palmiye - Da Balaia - La Palmyre
- 3. More attention paid to the hospitality: catering offer – Ambiances - Wifi
& Villages Applications
- 1. Zoning
- 2. A La carte offer (Excursions - Stopovers)
- 3. Internationalisation
NEW BUSINESS WEAPONS TO HELP YOU REACH YOUR S16 OBJECTIVES DISCOVER OUR NEW WEAPONS FOR PREMIUMNESS GOING FURTHER INTO THE CUSTOMIZATION
17
PART II: DISCOVER
OUR NEW WEAPONS FOR PREMIUMNESS
Let’s dream with our exclusive collection Renovated resorts to enjoy a more premium experience More attention paid to the hospitality
18
PART II: DISCOVER
OUR NEW WEAPONS FOR PREMIUMNESS
Let’s dream with our exclusive collection Renovated resorts to enjoy a more premium experience More attention paid to the hospitality
19
REMINDER: 4 WAYS TO ENJOY EXCLUSIVE EXPERIENCES
La Plantation d’Albion Our 5T Luxury Spaces CM2 Our Villas & Chalets
20
Let’s dream with our exclusive collection
- Finolhu Villas - a little paradise in the heart of
the Maldives
- Discover the new look of Marrakech le Riad
- Club Med 2 – let’s sail!
Renovated resorts to enjoy a more premium experience More attention paid to the hospitality
PART II: DISCOVER
OUR NEW WEAPONS FOR PREMIUMNESS
21
FINOLHU VILLAS
ENTER A WORLD OF… PLEASURES AND HEAVENLY RELAXATION
23
FINOLHU VILLAS, A SMALL PARADISE IN THE HEART OF THE MALDIVES
A UNIQUE EXCLUSIVE EXPERIENCE BEYOND YOUR WISHES !
AND ALREADY A GREAT START !
25
FINOLHU VILLAS, MALDIVES MANY EXPERIENCES TO LIVE
FINOLHU VILLAS’ 4 HIGHLIGHTS:
Private island– Villas on stilt or on the beach – Couples & honeymooners– Easy access to Kani Resort for activities
Wonderfully designed by New York- based Japanese architect A feel of privacy A rejuvenating rainforest environment Start the day watching the sun rise above the turquoise water Evenings spent watching the sun set and illuminate the lagoon with amber, pink and red reflections Solar roofs, which produce 100% of the energy needs. Perfect balance between modern luxury and the Maldives’ natural charm. A massage* at the overwater Spa ILA, A moonlit boat trip* on the lagoon A helicopter flight* over the Maldives * At extra cost The beachfront space turns into an under-the-stars cinema with popcorn and drinks available for sale Dishes prepared by a Chef the exact way you want it, right in front of your eyes Cocktail bar’s glass floors over the lagoon
SOME STORIES TO TELL TO YOUR CLIENTS Link to the video
26
FINOLHU VILLAS, MALDIVES VILLAS FACTSHEET
- On the 5-hectare private & protected island of Gasfinolhu
- In the heart of luxuriant vegetation, house of multi-coloured
birds
- 52 Villas on stilts or on the beach ,all with a terrace and a
private pool
- A tennis court, a gym, a spa by Ila and a landing stage for
water sports
- Without children
- Free access to the adjoining Kani Club Med (only 5 min by
boat) and special priority for dinner reservations at the restaurants.
- In the evenings, entertainment will be provided, under the
stars
- The whole island has WIFI
Location & Facilities
- Before your stay, the Villa manager will contact you to
know your requirements
- Upon arrival at the airport, a speedboat will take you
directly to your Villa
- Butler service to answer all your needs (including luggage
unpacked and organized) and concierge service also available
- Breakfast prepared at the time of your choice
- Welcome gifts and personal attention
- Unlimited cold beverages, champagne and spirits are
supplied in your Villa
Services All the information you need here
27
Let’s dream with our exclusive collection
- Finolhu Villas - a little paradise in the heart of the
Maldives
- Discover the new look of Marrakech le Riad
- Club Med 2 – let’s sail!
Renovated resorts to enjoy a more premium experience More attention paid to the hospitality
PART II: DISCOVER
OUR NEW WEAPONS FOR PREMIUMNESS
28
MARRAKECH LE RIAD – LET’S UPMARKET !
29
SOME OPTIMIZATIONS FOR MORE COMFORT AND PREMIUMNESS
What has already been done
- All Suites’ refreshment
- A brand new Go team
- Free Wifi
- New event programming
(I-vent project + music work / see next slides on the Ambiance project for more details)
Satisfaction ++ is up +6pts vs LY +4,8pts vs 3LY And good tripadvisor comments And more to come
- A better defined restoration Space (80 seats) close to the swimming pool
- New pool perimeter with creation of Lounge Bar space
FYI: Closing from August 29 to September 11, 2015 (work until September 26)
1 2
Visuals to come
30
NEW POOL PERIMETER WITH CREATION OF LOUNGE BAR SPACE
31
BETTER DEFINED RESTORATION PLACE
32
Let’s dream with our exclusive collection
- Finolhu Villas - a little paradise in the heart of the
Maldives
- Discover the new look of Marrakech le Riad
- Club Med 2 – let’s sail!
Renovated resorts to enjoy a more premium experience More attention paid to the hospitality
PART II: DISCOVER
OUR NEW WEAPONS FOR PREMIUMNESS
33
CLUB MED 2 A NEW ANNUAL ITINERARY
A annualized itinerary S16 Mediterranee W17 Caribbean Going on with the thematic cruises
34
FOR BOTH WINTER AND SUMMER 4 THEMATIC CRUISES TO PLEASE EVERYONE GOLF CRUISE
- From 4 to 5 green fees
- Framing cruise by 2 PGA
pro.
- Support for golf bags, golf-
boat transfers,golf-cart
FAMILY CRUISE:
- Supervision of children on
board by specialized G.Os.
- Caution: children under 8
years old are not allowed
- n board.
SCUBA DIVING CRUISE
- Formulas from 2 to 6 dives
for all levels (beginners, Openaters PADI, Advanced PADI).
- Supervised by professionals,
in partnership with Seafari.
- Discovery of the
Mediterranean seabed
GASTRONOMY CRUISE:
- Presence of Michelin-
starred chef and Wine- Waiter
- Signature Diners
- Culinary tours and
participatory workshops
35
SUMMER S16 CM2 AND THE MEDITERRANEE
Departure Dates Nights on Board Stop of the Cruise Thematics
26.04.16 8 Lisbonne > Plaisance en mer - Cadix - Malaga - Ibiza - Barcelone - Palamos > Nice GOLF 04.05.16 4 Nice > Calvi - Elbe - San Remo > Nice 08.05.16 5 Nice > Calvi - Bonifacio - Portofino - Saint-Tropez > Nice 13.05.16 3 Nice > San Remo - Portofino > Nice 16.05.16 4 Nice > Calvi - Bonifacio - Portofino > Nice 20.05.16 3 Nice > Calvi - Portofino > Nice 23.05.16 3 Nice > Calvi - Portofino > Nice 26.05.16 4 Nice > L'ile Rousse - Elbe - Saint-Tropez > Villefrance-sur-mer/Nice 30.05.16 4 Villefrance-sur-mer/Nice > Calvi - Bonifacio - Portofino > Nice 03.06.16 4 Nice > Calvi - Portofino - Saint-Tropez > Nice 07.06.16 4 Nice > Bonifacio - Elbe - Saint-Tropez > Nice 11.06.16 6 Nice > Bonifacio - Capri - Ponza - Elbe - Portofino > Nice 17.06.16 4 Nice > Calvi - Bonifacio - Portofino > Nice 21.06.16 3 Nice > Elbe - Saint-Tropez > Nice 24.06.16 8 Nice > San Remo - Bonifacio - Golfe d'Aranci - Civitavecchia - Ponza - Agropoli - Sorrente > Naples SCUBA DIVING 02.07.16 7 Naples > Capri - Lipari - Palerme - Giardini Naxos - Syracuse - Gozo - La Valette > La Valette GASTRONOMY 09.07.16 7 La Valette > Plaisance en mer - Corfou - Dubrovnik - Hvar - Zadar - Venise > Ravenne 16.07.16 7 Ravenne > Rovijn - Rab - Split - Korcula - Dubrovnik - Kotor > Corfou 23.07.16 7 Corfou > Parga - Katakolon - Cythère - Sifnos - Delos - Mykonos - Mykonos > Athènes FAMILY 30.07.16 7 Athènes > Nauplie - Milos - Santorin - Lindos - Rhodes - Rhodes - Kos - Bodrum > Bodrum 06.08.16 7 Bodrum > Kaunos - Kekova - Samos - Patmos - Mytilène - Istanbul > Istanbul 13.08.16 7 Istanbul > Istanbul - Lemnos - Volos - Skiathos - Skiathos - Delos - Mykonos - Mykonos > Athènes FAMILY 20.08.16 7 Athènes > Nauplie - Sifnos - Milos - Monemvasia - Cythère - Santorin > Athènes 27.08.16 7 Athènes > Samos - Kos - Bodrum - Bodrum - Kekova - Symi - Lindos - Rhodes > Rhodes 03.09.16 7 Rhodes > Rhodes - Patmos - Chios - Delos - Mykonos - Mykonos - Naxos > Athènes 10.09.16 7 Athènes > Nauplie - Milos - Santorin - Cythère - Katakolon - La Valette > La Valette 17.09.16 7 La Valette > Giardini Naxos - Lipari - Capri - Sorrente - Civitavecchia - Elbe > Nice 24.09.16 2 Nice > Portofino > Nice 26.09.16 7 Nice > Calvi - Golfe D'aranci - Bonifacio - Elbe - Saint-Tropez - Antibes > Nice GOLF 03.10.16 3 Nice > Calvi > Elbe > Nice
36
WINTER 17 CM2 AND THE CARIBBEAN
Departure Date Nights
- n
Board Stop of the Cruise Thematic cruises
07.11.16 16 La Pallice > Plaisance en mer - Funchal - Plaisance en mer - Antigua - Les Saintes > Fort-de-France 23.11.16 9 FDF > La Dominique - Saint-Kitts - Saint-Barthélemy - Anguilla - Les Saintes - Sainte-Lucie – Tobago Cays - Mayreau > FDF 02.12.16 7 FDF > Plaisance en mer - Bonaire - Grand Roques - Crasqui - Margarita - Mayreau > FDF 09.12.16 7 FDF > Sainte-Lucie - Tobago Cays - La Barbade - Grenade - Mayreau - Bequia > FDF 16.12.16 10 FDF > Bequia - Plaisance en mer - Curaçao - Bonaire - Grand Roques - Crasqui – Margarita – Mayreau - Les Saintes > PAP FAMILY 26.12.16 7 PAP > Sainte-Lucie - Tobago Cays - La Barbade - Grenade - Bequia - Mayreau > FDF FAMILY 02.01.17 8 FDF > La Dominique - Saint-Kitts - Virgin Gorda - Saint-Barthélemy - Anguilla - Antigua – Les Saintes > FDF 10.01.17 10 FDF > Sainte-Lucie - Tobago Cays - Canouan - La Barbade - Mayreau - Trinidad - Bequia – Les Saintes - Nevis > PAP GOLF 20.01.17 7 PAP > Saint-Kitts - Nevis - Saint-John - San Juan - Virgin Gorda - Anguilla > PAP GOLF 27.01.17 7 PAP > La Dominique - Sainte-Lucie - La Barbade - Tobago Cays - Mayreau - Grenade > FDF 03.02.17 7 FDF > Les Saintes - Virgin Gorda - San Juan - Saint-John - Saint-Barthélemy - Anguilla > PAP FAMILY 10.02.17 7 PAP > La Dominique - Sainte-Lucie - La Barbade - Tobago Cays - Mayreau - Grenade > FDF FAMILY 17.02.17 7 FDF > Les Saintes - Virgin Gorda - San Juan - Saint-John - Saint-Barthélemy - Anguilla > PAP 24.02.17 7 PAP > La Dominique - Sainte-Lucie - La Barbade - Tobago Cays - Mayreau - Grenade > FDF GASTRONOMY 03.03.17 8 FDF > Les Saintes - Virgin Gorda - San Juan - Saint-John - Saint-Barthélemy – Anguilla
- Deshaies > PAP
11.03.17 7 PAP > Les Saintes - La Dominique - Sainte-Lucie - Tobago Cays - Mayreau - Bequia > FDF SCUBA DIVING 18.03.17 7 FDF > La Dominique - Saint-Kitts - Virgin Gorda - Saint-Barthélemy - Antigua - Les Saintes > FDF 25.03.17 7 FDF > Sainte-Lucie - La Barbade - Tobago Cays - Mayreau - Grenade - Bequia > FDF 01.04.17 12 FDF > Plaisance en mer - Funchal - plaisance en mer - Lisbonne > Lisbonne
37
Let’s dream with our exclusive collection
- Big News for Punta Cana: Creactive by Cirque
du Soleil and Zen Oasis
- Da Balaia – the Algarve, a new trendy destination
- A freshly renovated Palmiye
- A new destination for horses lovers: La Palmyre
Atlantique
More attention paid to the hospitality Renovated resorts to enjoy a more premium experience
PART II: DISCOVER
OUR NEW WEAPONS FOR PREMIUMNESS
38
The ultimate Resort for couples and families and a hub of innovation for Club Med
PUNTA CANA
39
PUNTA CANA WHAT ARE THE TWO BIG NEWS?
ZEN OASIS CREACTIVE BY CIRQUE DU SOLEIL Brand NEW
A resort adapted for many targets:
families and couples ! AND NOT OR
40
CREACTIVE BY CIRQUE DU SOLEIL
41
CREACTIVE AN UNIQUE PARTNERSHIP WITH LE CIRQUE DU SOLEIL
Main characteristics
- A unique playground designed by Cirque du
Soleil
- About 30 artistic and acrobatic activities inspired
from different CDS shows
- Part of the all-inclusive offer by Club Med
- Supervised by a group of Gentils Circassiens
- For children (from 4 years) and adults alike
Concept Video
All the information you need here
42
EXAMPLES OF ACTIVITIES YOU CAN FIND AT PUNTA CANA PLAYGROUND
Acrobatic bungee Hoops Silk Trampoline Diabolo Devil sticks Unicycle German wheel
43
ZEN OASIS
44
A haven of peace and tranquility
45
THE ZEN OASIS - AN AREA DEDICATED TO RELAXATION, COCOONING, AND EXCLUSIVE FOR COUPLES
5T Space
Heart
- f the
Village 1 3 2
4
5 6
1 2 4 6 78 Deluxe Zen Rooms for adults
- nly
Zen pool for adults with lap and Jacuzzi Pool bar (wellness bar) with small “reception” desk 3 5
Opening 19/12/2015
Main characteristics
- Located at one extremity of the resort, in a quiet
area
- Ideal destination for couples looking for a
relaxing and exclusive experience
- Minimum age: 18yo
Zen workout area Club Med Spa by L’OCCITANE (existing) Quiet beach for adults
All the information you need here
46
THE SPACIOUS DELUXE ROOMS
47
THE ZEN POOL FOR A QUITE SWIMM
48
AND WHAT’S MORE? A COMPLETE ENHANCEMENT OF TIARA, 5T SPACE
48
Enhancements of Family Suites: New smart TV & iHome Alarm clock with USB port & Bluetooth
- Performance improvements of air conditioning units
- New in-room L’Occitane branded toiletries
Enhancement of 5T exterior lounge & bar Full renovation of deck around pool & bar
- New furniture for bar area
- New lighting for bar area
Renovation of pool & bar deck Furniture subject to change
TO BE COMPLETED
- SEPT. 25TH 2015
50
Let’s dream with our exclusive collection
- Big News for Punta Cana: Creactive by Cirque du Soleil
and Zen Oasis
- Da Balaia – the Algarve, a new trendy destination
- A freshly renovated Palmiye
- A new destination for horses lovers: La Palmyre Atlantique
More attention paid to the hospitality Renovated resorts to enjoy a more premium experience
PART II: DISCOVER
OUR NEW WEAPONS FOR PREMIUMNESS
51
A new look for this Family Resort
DA BALAIA
52
A VILLAGE, PERFECTLY LOCATED IN THE ALGARVE AREA
A more and more popular touristic destination !
- Nice weather all year
long (300 sunny days a year)
- Beautiful and peaceful
Beaches
- Great historical heritage
- Nice local food
- Warm and welcoming
populations
- Great golf destination
Our Village
53
ACCESSIBLE: ON AVERAGE 3 TO 3,30 HOURS FROM THE MAIN EUROPEAN CITIES, MOSTLY BY DIRECT FLIGHT
2h30 2h30 3h 3h30 2h30 4h30
(via Lisboa)
54
THE NEW DA BALAIA A TWO-PHASED PROJECT PHASE 1 Already done PHASE 2 To come for S16
Brand NEW
55
THE NEW DA BALAIA A TWO-PHASED PROJECT PHASE 1 Already done PHASE 2 To come
Brand NEW
56
SEVERAL NEW FEATURES ALREADY IN PLACE FOR S15
DISCOVERY
culture, nature, and thrill revised
- ffer
HOUSING: renovations & innovations
- 11 new rooms (Golf Building)
- 29 new rooms (Pyramide + Golf
Buildings)
SPORT
- Circus school overlooking
the ocean
- 2 renovated clay tennis
courts
FAMILIES:
New Mini & Junior Club Med
ANIMATION
I-vent Project
57
CHILDCARE FOR KIDS FROM 4 MONTHS TO 17 YEARS OLD
PLAY, MARVEL, DISCOVER: the new MINI CLUB, its 3 thematic rooms… and its new swimming pool! And the new Junior Club Med
MUSIC ACADEMY ART STUDIO GAMES FACTORY SWIMMING POOL
58
A CIRCUS SCHOOL OVERLOOKING THE OCEAN AND TWO RENOVATED CLAY TENNIS COURTS Circus school:
Flying trapeze Fixed trapeze Trampoline Ropes hoops Autonomous or wire anchor
59
THE GOLF BUILDING HOTEL NEW ROOMS FOR MORE COMFORT
11 new rooms in the Golf Building + 9 renovations (3 C2+C2, 3 C2)
7 Club rooms & 2 Deluxe rooms (including 4 B2 featuring a terrace with a view) + 2 Suites with terrace
60
THE PYRAMIDE BUILDINGS NEW ROOMS FOR MORE COMFORT
20 new C2 rooms in the Pyramide Building
61
A NEW DA BALAIA! A TWO-PHASED PROJECT PHASE 1 PHASE 2 TO COME FOR S16
3 major stakes:
Reinvented golf product Increased customer diversity A new CM Business concept
62
GOLFING AT DA BALAIA FULLY LIVE OUT YOUR PASSION
New Green fees pack Lessons and trainings A new conciergerie service Golf workshop A new Club House
63
GOLFING AT DA BALAIA FULLY LIVE OUT YOUR PASSION
PRODUCT
Enriched offer 6 Golfs ( whose 2 new golfs: Faldo & O’Connor) 2/3/4/5 green fees New unlimited fee starting from 430€ Our classes / training courses Adults
Beginners: themed classes at the Resort, 3-5 day training courses Advanced: development classes
Children
From 8 years old: in the resort/ workshops NEW: from 6 years old: A playful initiation (1hour and a
half, only during school holidays) to get familiar with the techniques (play with plastic golf clubs and tennis balls)
A la carte offer: private lessons or one- to-one courses with skilled professionals available
SERVICE
NEW: the « GOLFER’S CONCIERGE SERVICE »
Dedicated desk at the Resort for GF sales, transfers organization, equipment management (loan, storage, rental) A year-round dedicated GO, permanent representative for our customers, partners and travel agencies
Possibility for LATE LUNCH at the concept restaurant until 4pm
STRUCTURE
New GOLF WORKSHOPS within the Resort putting green & chipping NEW CLUB HOUSE (Pyramide Building) dedicated area, cozy atmosphere, to get together outside of the course
More info on the Green fees prices here
64
A COUPLE ILLUSTRATIVE PLATES
CONCIERGE’S LODGE THE CLUB HOUSE
65
A NEW CALM AREA FACING THE OCEAN (On the current Pitch & Putt location) – accessible for adults/teenagers only Calm infinite pool (inspired by Opio) Dedicated bar Exceptional view on the ocean
DA BALAIA – NEW ADULT ZEN AREA TO INCREASE TARGET DIVERSITY
More info to come mid-october On the present Pitch & Putt area
66
DA BALAIA MORE COMFORT WITH REDESIGNED ROOMS
Continuation of the renovation of all the Golf Building rooms And new buildings name are currently voted on enjoy !
67
AND DA BALAIA IS ALSO A SUITABLE DESTINATION FOR CM INCENTIVES THE NEW CM BUSINESS CONCEPT WILL BE IMPLEMENTED IN THIS RESORT More information to come in October
68
ALL IN ALL A RESORT ANSWERING MANY TARGETS’ EXPECTATIONS… AND NOT OR !
INDIVIDUALS
The resort at 3 hours from main European cities that unveils the beauty of the Algarve region to families and golf lovers
GOLFERS
The resort at 3 hours from main European cities that reunites your passion for golf with the happiness of your loved ones
CM M&I
The resort at 3 hours from main European cities that gives life to your professional objectives in a convivial atmosphere AN EXCEPTIONAL LOCATION THE LARGEST GOLF OFFER IN SOUTH EUROPE A REGION OF A THOUSAND DISCOVERIES & FLAVOURS A PARADISE FOR CHILDREN & THEIR PARENTS THE LARGEST GOLF OFFER IN SOUTH EUROPE THE AFTER GOLF / THE HAPPINESS OF YOUR LOVED ONES IT’S ALL ORGANIZED IMPROVE YOUR SWING WHATEVER YOUR LEVEL AN EXCEPTIONAL LOCATION THE LARGEST OFFER OF TAILOR MADE ACTIVITIES IT’S ALL ORGANIZED BE IN CONTROL
Please find a complete information kit on Da Balaia here
69
Let’s dream with our exclusive collection
- Big News for Punta Cana: Creactive by Cirque du Soleil
and Zen Oasis
- Da Balaia – the Algarve, a new trendy destination
- A freshly renovated Palmiye
- A new destination for horses lovers: La Palmyre
Atlantique
More attention paid to the hospitality Renovated resorts to enjoy a more premium experience
PART II: DISCOVER
OUR NEW WEAPONS FOR PREMIUMNESS
70
More comfort for our 4T Family Resort
PALMIYE
71
BRAND NEW CALM SWIMMING POOL FOR ADULTS
Brand NEW
Enabling people to enjoy relaxation in a family resort… AND NOT OR !
72
BRAND NEW SPECIALITY RESTAURANT LE BOSPHORE FOR FISHES SPECIALITIES
Brand NEW
73
A LIGHTLY REDESIGNED TOPKAPI RESTAURANT
74
Let’s dream with our exclusive collection
- Big News for Punta Cana: Creactive by Cirque du Soleil
and Zen Oasis
- A freshly renovated Palmiye
- Da Balaia – the Algarve, a new trendy destination
- A new destination for horses lovers: La Palmyre
Atlantique
More attention paid to the hospitality Renovated resorts to enjoy a more premium experience
PART II: DISCOVER
OUR NEW WEAPONS FOR PREMIUMNESS
75
A BRAND NEW HORSE RIDING EXPERIENCE
LA PALMYRE ATLANTIQUE
76
A BRAND NEW LA PALMYRE HORSE SCHOOL
Many infrastructure
- An indoor carousel (70x25)
- 3 outdoor carousel
- A land dedicated to the
competition
- 15 horses and 25 ponies
1 An internship offers equivalent to Vittel’s offer:
- Training adults /
Children
- Ethology
- Hiking
- baptisms
2 Some events: From 31/07 to 8/02 : international jumping competition 3 5 minutes away from La Palmyre Resort 4
Visuals to come
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AND 12 NEW « DELUXE FAMILY » BUNGALOW
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AND 12 NEW « DELUXE FAMILY » BUNGALOW
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Let’s dream with our exclusive collection
- Improvement of our catering offer : let’s feast !
- Many ambiances to choose in our Villages
- Stay connected ! Resorts’ Apps and WIFI Connection
Renovated resorts to enjoy a more premium experience More attention paid to the hospitality
PART II: DISCOVER
OUR NEW WEAPONS FOR PREMIUMNESS
80
F&B MODERNIZATION LET’S BRING HEDONISM TO THE NEXT LEVEL
QUALITY EMOTION FREEDOM
- Improvement of the food quality
(products’ quality markers + local products)
- Extension of the wine & grocery
- ffer
- Improvement of the snacking offer
- Improvement of the PMH
- Gourmet Lounge
- All day dining
- Extension of Restaurant hours
Access to the thematic kit here
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CM SPIRIT PROJECT A FIRST STEP TOWARDS THE F&B MODERNIZATION
Sun
CLUB MED 2 Marrakech – Riad
Mountain 2015
Avoriaz Serre Chevalier L’Alpe d’Huez Pragelato Valmorel
2014
Val d’Isère Valmorel Peisey Vallandry Tignes Val Claret La Plagne 2100 Chamonix Méribel Saint Moritz Villars sur Ollon Cervinia Pragelato Kamarina Opio en Provence Marrakech Palmeraie La Caravelle
3 AXES
- Improvement of the
food quality (quality markers product +local product)
- Improvement of the
PMH
- Extension of
Restaurant hours
WHAT IS THE CM SPIRIT PROJECT?
Next year roadmap Work in progress
82
Let’s dream with our exclusive collection
- Improvement of our catering offer : let’s feast
- Many ambiances to choose in our Villages
- Stay connected ! Resorts’ Apps and WIFI Connection
Renovated resorts to enjoy a more premium experience More attention paid to the hospitality
PART II: DISCOVER
OUR NEW WEAPONS FOR PREMIUMNESS
83
HOW DO WE MODERNIZE THE AMBIANCE ?
WHAT FOR?
Enable our GOs to surprise our GMs, new creations, deliver more upscale concepts, create emotions… By creating an up-to-date & adapted Programming Modernized tools Real Professionals Upscale program
Modern and innovative Prime time Shows Choice for evening activities A unique and modern music experience
(music work: Creation of a Resort playlist with a database containing over 10 000 songs, especially selected for CM
The “Pépinière”/ Creativity Center
(dedicated creative committee inside the Resort, in charge of the production of creative content)
Club Med Artists LED theater screens Upgraded tools to create alternative environments (video, light, sound) Back line for live music
85
Let’s dream with our exclusive collection
- Improvement of our catering offer : let’s feast
- Many ambiances to choose in our Villages
- Stay connected ! Resorts’ Apps and WIFI
Connection
Renovated resorts to enjoy a more premium experience More attention paid to the hospitality
PART II: DISCOVER
OUR NEW WEAPONS FOR PREMIUMNESS
86
RESORTS’ APPS LET’S MAKE YOUR VACATION SMOOTH AND EASY!
- Contact & access
- Resort program,
animations & dress codes
- Activities & restaurants
schedule
- Interactive experiences :
internal social network
- Meteo, Ski slopes map
TBC
The mobile Apps implementation goes with the development of the Village Facebook page animated by a community manager
What can you find on your Mobile Apps?
- They save time to enjoy other activities
- They don’t get frustrated looking for the info they need and searching
for the right person to talk to
- They have an overview of what is happening in the Resort so they don’t
miss anything
- They share with other GMs during their stay (interactive experience)
WHAT ARE THE BENEFITS FOR OUR GMS?
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RESORTS’ APPS ROADMAP
IMPLEMENTATION PLAN (MOBILE APP + SOCIAL ANIMATION)
- Marrakech
- Pragelato
- La Plagne 2100
- Val d’Isere
- Tignes
Spring 2016:
- Da Balaia
- Grego,
- Bodrum
- Palmyie
- Chamonix
- Opio
- Sinai Bay
- Cap Skirring
3T :
- Kamarina
- Kemer
- Napitia
- Djerba la Douce
S15 W16 S16 W17
- Valmorel
- Peisey Vallandry
- La Plantation d’Albion
+ Villas d’Albion (August/September)
- La Pointe aux
Canonniers (October/November)
- Cervinia
- Meribel x2
- Yasmina
3T :
- Serre Chevalier - Alpe
Huez
- Vittel x2
- la Palmyre
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WIFI ROADMAP
Cargèse Sant’Ambroggio Napitia Kemer Alpe d’Huez Avoriaz Méribel La Plagne 2100 Tignes Val Claret Val d’isère Villars Cervinia Val thoresn Sensations Pragelato Marrakech Aime la Plagne
Financial year 2015 Financial year 2016
Arcs extreme Peisey- Vallandry Serre Chevalier Valmorel Da Balaia Chamonix
OK
Kamarina Gregolimano Djerba la Douce Legend :
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
New offer (every place in the village)
E15 H15 E16 H16
Yasmina Agadir Vittel La Palmyre Club Med 2 La Pointe aux Canonniers Napitia Kamarina
(Hotel accomodation)
Les 2 Alpes St Moritz Wengen Opio
New offer Common area
Work in progress
Reflexion
(offfer & price)
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LET’S GIVE OUR GM A SUMMER 2016 WITHOUT CONSTRAINTS… AND NOT OR !
- 1. Your top priorities
- 2. Think about diversification
- 3. NEW EBB formula !
- 4. A brand new children pricing – more simple and attractive
- 1. Let’s dream with our exclusive collection: Finolhu Villas - Marrakech le
Riad - Club Med 2
- 2. Renovated resorts to enjoy a more premium experience:
Punta Cana - Palmiye - Da Balaia - La Palmyre
- 3. More attention paid to the hospitality: catering offer – Ambiances - Wifi
& Villages Applications
- 1. Zoning
- 2. A La carte offer (Excursions - Stopovers)
- 3. Internationalisation
NEW BUSINESS WEAPONS TO HELP YOU REACH YOUR S16 OBJECTIVES DISCOVER OUR NEW WEAPONS FOR PREMIUMNESS GOING FURTHER INTO THE CUSTOMIZATION
90
PART III: GOING FURTHER INTO THE CUSTOMIZATION
ZONING
Let’s offer the possibility for our clients to enjoy Club Med‘s conviviality or to rest in quiet places
A LA CARTE OFFER
- New excursions programs
- Stopovers offers
INTERNATIONALISATION
Our GOs speak your language !
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CHOOSE TO PARTICIPATE TO THE ACTIVITIES AND THEN REST IN OUR ZEN AREAS… AND NOT OR ! WHAT’S NEW FOR S16?
Reminder of the zoning promise
customized sections to meet the expectations of different target GMs: couples, Families, Teenagers etc. Each zone offers a unique alternative ambiance, facilities , activities and services
Punta Cana
Zen Oasis
Bali
Quiet pool
Palmiye
Quiet pool
Da Balaia
Quiet pool
WIP
And you can also find a Zen area in those Resorts: Albion, Guilin, Bali, Cherating, Phuket, Punta Cana, Rio das Pedras, Sandpiper, Sinai, Marrakech, Yasmina, Opio
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PART III: GOING FURTHER INTO THE CUSTOMIZATION
ZONING
Let’s offer the possibility for our clients to enjoy Club Med‘s conviviality or to rest in quiet places
A LA CARTE OFFER
- New excursions programs
- Stopovers offers
INTERNATIONALISATION
Our GOs speak your language !
93
WITH OUR BRAND NEW EXCURSION OFFER WE CAN PROMISE OUR GMS A GREAT DISCOVERY EXPERIENCE
A brand new promise that triggers GM satisfaction increase +2,9 pts vs LY / +6,2pts vs 3Y on EAF Perimeter First results are encouraging but sales still are low In S15 More than 1800 GM – 133K€ What’s new?
Sales at the time of the reservation are now open from 4 yo More Resorts offer excursions at the reservation: Bintan, Cherating, Kabira, Kani, Finolhu, Phuket The 10% discount will no longer be available at the fime of the reservation because the margin was really low. However it is a good way for you to upsell more! And the difference for the GM will not be high (maximum 20€/excursion)
The tools to help you
A regularly updated commercial book
Access to the commercial book here
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STOPOVER… ANOTHER WAY TO EXPLORE FURTHER EXCURSION AND LETING GO IN RESORTS. AND NOT OR !
HONK KONG
Guilin, Bali, Dong’ao Island
BANGKOK
Phuket
DUBAI
La Pointe aux Canonniers, Albion, Kani, Finolhu
NEW YORK
Cancun, Sandpiper, Ixtapa, Turquoise, Punta Cana
MIAMI
Cancun, Sandpiper, Ixtapa, Turquoise, Punta Cana
SINGAPOUR
Bali, Cherating, Bintan
SHANGHAI
Guilin, Yabuli, Dong’ao Island
PARIS
All Resorts with Charters from Paris (COLC, French Resorts…) Including the possibility to stay at Disney
ABU DHABI
Launch W16 La Pointe aux Cannoniers, Albion, Kani, Finolhu
Experience our ‘City Stop' and make the most of an exciting urban adventure en route or on your way back from your Club Med Resort stay. Flights, hotels, transfers - it's all taken care of so you can relax and explore.
PARIS ABU DHABI
Great opportunity to visit the Louvre Museum that
- pened in Dec
2015 Luxurious hotels in the center of Paris. Partnership with Dinseyland Paris (possibility to stay at the park Resort)
Good way to upsell
A two new hotels: Istanbul : Richmond Istanbul Hôtel 4* Turquie Hong Kong : The Cityview 4* Hong Kong
Access to the stopovers book here
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ZONING
Let’s offer the possibility for our clients to enjoy Club Med‘s conviviality or to rest in quiet places
A LA CARTE OFFER
- New excursions programs
- Stopovers offers
INTERNATIONALISATION
Our GOs speak your language !
PART III: GOING FURTHER INTO THE CUSTOMIZATION
96
NO STRESS FOR YOUR GMS OUR GOS SPEAK THEIR LANGUAGE 3 WAYS TO INTERNATIONALIZE OUR TEAMS
« Internationalisation »
English speaking GOs on all « front » jobs in “international” Resorts
« Smiley Program »
When a nationality is well represented in a Resort, some GOs of this nationality are recruited :
- Reception – 1 GO
- Childcare – 1 GO per age
category
« GO Reinforcement »
Reinforce international teams in some periods of the year when there is a majority of clients coming from 1 country : Ex : Russian Epiphany… Reinforcement of GOs on :
- Reception
- Childcare
Resorts concerned:
To fill in according to your country To fill in according to your country
Find the smiley / GO reinforcement list here
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WE ALSO ADAPT OUR OFFER TO THE NATIONALITIES IN THE RESORT
some things are adapted to the clientele
ON THE WEEKS WHEN THERE IS A MAJOTITY OF ONE NATIONALITY
- Adapted food & beverages
- Resort Program and Childcare
information in the corresponding language
- DO’s and DONT’S given to all the
GO’s help needed from the local Club Med Office