TCL is the third largest TV manufacturer in the world With its - - PowerPoint PPT Presentation

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Mar 14, 2024 230 likes •527 views

TCL is the third largest TV manufacturer in the world With its subsidiaries designs, manufactures and markets an expanding portfolio of TV Multimedia, Communications, Home Appliances and Consumer Electronics worldwide under different key brands.

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TCL is the third largest TV manufacturer in the world

With its subsidiaries designs, manufactures and markets an expanding portfolio of TV Multimedia, Communications, Home Appliances and Consumer Electronics worldwide under different key brands. The Group’s portfolio of products is currently sold in China and over 160 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. Headquartered in Shenzhen, China, TCL Communication

perates its highly efficient manufacturing plant and R&D centers in various provinces of the PRC. It

employs over 12,000 people in China, Hong Kong and overseas.

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OFFICES ES AND FACILITI LITIES ES AROUND TH THE W WORLD LD

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INNO CENTER X-Lab Industrial Design User experience User Interface Communication

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82 SYNER ERGYC CREA EATI TIVE VE FEL ELLO LOWS WS

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CMF PROTO TOTYP TYPE LABS

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Strategic tools

Trend observation

We visit the most influencial fair and design events around the world to keep the team updated

n the latest trends.

Selling experience

Every year team members travel to different cities to work side by side with shop retailers in order to better understand user’s needs and consuming patterns.

Socio cultural reseach

The team get inside the real user environment to learn more about user behaviour and assess usability.

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Student Design Competitions

Design school Competitions

The Royal Danish Academy of Fine Arts HK Polytechnic University Hunan University Beijing Institute of comunication

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Design Awards

TCL is one of the leading TV and multimedia manufacturers in the world. We Achivied the most regognized international design awards.

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110”

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Parties' first collaboration

UPPLEVA

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ICE SCREAM

Movable hibrid TV

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Developed by iQiyi in partnership with TCL. It boasts a 48-inch screen, runs Android 4.2, and features a wide selection of movies and TV shows from Baidu’s video platform. This smart TV product will help promote Baidu video site iQiyi.

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Professional Design Exchange

B&O Design, Denmark BMW Design, SZ Lunar Design, SF Frog Design, SF Elemental 8, San Jose .......

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Continents’ Design Exchange

Cross collaboration

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MiTV

Interface Design

4.0 4.5 5.0

16weeks

UI 5.0 Demo

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Q&A

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