The human dimension of the energy transition Linda Steg University - - PowerPoint PPT Presentation

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May 01, 2023 19 likes •220 views

faculty of behavioural environmental psychology 3-Feb-20 | 1 and social sciences 3-Feb-20 | 1 The human dimension of the energy transition Linda Steg University of Groningen, Department of Psychology 3-Feb-20 | 2 Psychology and

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faculty of behavioural and social sciences environmental psychology

3-Feb-20

Linda Steg University of Groningen, Department of Psychology

The human dimension of the energy transition

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Psychology and climate change

› Which factors influence behaviour? › Which strategies can be implemented to change these factors and behaviour

▪ Effects ▪ Acceptability

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Sustainable energy behaviour

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Steg, Perlaviciute, Van der Werff & Lurvink (2014), Bouman, Steg & Kiers (2018)

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Promoting sustainable energy behaviour

› Information: if people would know, they would change their behaviour › Extrinsic motivation: make pro-environmental actions more attractive › Intrinsic motivation

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Bolderdijk, Gorsira, Keizer & Steg (2013)

Values and persuasion

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Bolderdijk, Steg, Geller, Lehman & Postmes (2013)

Money Environment Control

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1 2 3 4 5 6 Altruistic values Biospheric values Egoistic values Hedonic values Austria Belgium Switzerland Czechia Germany Estonia Spain Finland France United Kingdom Hungary Ireland Israel Iceland Italy Lithuania Netherlands Norway Poland Portugal Russian Federation Sweden Slovenia Total Low endorsement High endorsement

Bouman & Steg (2019)

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Eudaimonia

› Acting sustainably feels good because it is meaningful

▪ Particularly when voluntary and strong biospheric values

› Positive self signal › Encourages sustainable energy behaviour

Venhoeven (2016); Venhoeven, Bolderdijk & Steg (2013); Venhoeven, Bolderdijk, & Steg (2016)

Sustainable behaviour Meaning of behaviour Positive self-signal Feeling good about behaviour

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Environmental self-identity

Van der Werff, Steg, & Keizer (2013a; 2013b)

Past behaviour Biospheric values Environmental self-identity Sustainable energy behaviour

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Involvement in community energy initiatives

Sloot, Jans, & Steg (2018)

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Motives to be engaged in a community energy initiative

Sloot, Jans, & Steg (2019)

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Corporate Environmental Sustainability

More sustainable energy behaviour:

› when employees strongly endorse biospheric values › when they believe their organisation is committed to CER › CER particularly encourages sustainable energy behaviour when employees do not strongly endorse biospheric values

Ruepert, Keizer & Steg (2017)

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Factors influencing public acceptability

Perlaviciute & Steg (2014); IPCC (2019)

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Effective trials

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Acceptatie Files Milieu Parkeren voor proef na proef

Acceptability and effects trial

Acceptability Traffic jams Environment Parking

Before After

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voor proef na proef

Additional costs per week (Swedish krona)

Before After

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Conclusions

› Multiple motivations affect sustainable energy behaviour › Intrinsic motivation is a solid base for consistent pro-environmental behaviour › Create context that activates and supports biospheric values and offers co-benefits › Engage the public in decision making and ensure mutual trust

Steg et al. (2014); Steg (2016)

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Thank you!

environmentalpsychology@rug.nl e.m.steg@rug.nl