The most Inspiring and Personal Fashion Online Shop in Europe E - - PowerPoint PPT Presentation
The most Inspiring and Personal Fashion Online Shop in Europe E V E R Y C AT C H Y O U R P E R F E C T M AT C H A B O U T Y O U . D E 900m GMV ( 275m IFRS net revenue) Fastest 275 Growing 350m GMV E-Commerce ABOUT YOU 137
E V E R Y C AT C H Y O U R P E R F E C T M AT C H • A B O U T Y O U . D E
2015 Actual 2016 Actual 2017 Forecast 2014 Actual
ABOUT YOU Launch
38m GMV 166m GMV 350m GMV 900m GMV
(275m IFRS net revenue)
5 5 % O W N S T O C K ( S H O R T- TA I L ) , 4 5 % M A R K E T P L A C E
Total ~400 bn EUR Offline 89 % Online 11 % ~43,6 bn EUR
Total ~400 bn EUR
Total ~400 bn EUR Offline 89 % Online 11 % Offline 85 % Online 15 % + 14,7 bn EUR ~43,6 bn EUR ~58,3 bn EUR
Finding Fashion „I am looking for the perfect jeans“ Discover Fashion „I want a new outfit“ Buying Fashion „I need the Levis 501 in 27/30“ Segment growth Segment leader
Content- & Influencer-Network Exklusive cooperations with the largest Fashion-Influencer, Celebs, Brand, Magazines etc Personalization Personalized content increases relevance and user interaction Smartphone Smartphone traffic share at 70% and users have 2x higher CLV
More than 120.000 Products from more than 1.000 Brands:
doing 55% of revenue
marketplace (longtail)
FA S T D E L I V E R Y H I G H M A R G I N S H I G H S K U AVA I L A B I L I T Y O F T O P S E L L E R
1) ∑ Marketing Spending per Period / ∑ New Customers same Period; 2) Gross basket value less returns less COGS less fulfillment and service costs; 3) Calculated as Contribution per Transaction (14 EUR) * Transactions per Period per Customer (x)
Customer Unit Ecomonics ABOUT YOU Germany (2m Customer)
(EUR; Excl. VAT; HGB)
Customer Acquisition Costs1) Contribution per Transaction (net revenue less variable costs)2) Net Contribution after 360 Days per Customer Net Contribution after first Transaction per Customer Contribution from follow-
Days (Ø 1,4x)3) Net Contribution after 720 Days per Customer Contribution from follow-
Days (Ø 1,2x)3)
36% ROI after 360 Days
14 20 17
9 26 100% ROI after 720 Days
Core Retail Business New Service Business Scale Yield Margin • Growth funds • Liquidity •
Become One of the Fashion Players in Europe Generate more than GMV per annum (50% CAGR until 2020)
Be present in
European countries
Until 2020 we will reach following goals:
E V E R Y C AT C H Y O U R P E R F E C T M AT C H • A B O U T Y O U . D E