The New Emergence of Social Media Marketing and Customer - - PowerPoint PPT Presentation

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the new emergence of social media marketing and customer
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The New Emergence of Social Media Marketing and Customer - - PowerPoint PPT Presentation

Feb 27, 2023 162 likes •383 views

The New Emergence of Social Media Marketing and Customer Empowerment About Me . One of the first employees (#6!) at Mashable Author of the widely popular social media marketing book, The New Community Rules: Marketing on the Social Web

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The New Emergence of Social Media Marketing and Customer Empowerment

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  • One of the first employees (#6!) at

Mashable

  • Author of the widely popular social

media marketing book, The New Community Rules: Marketing on the Social Web

  • Director of Business Development at

AddShoppers

About Me.

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The Evolution of Social Media.

2006

social media was just growing in popularity

2007

marketers saw social media as a stomping ground rife with potential for promotional activity

2009

digg started to fall

2010

marketers needed to diversify their promotional activities, turning to Facebook and Twitter

2011-2014

  • bjectives were unclear,

social media consultants fired, algorithms penalized marketers without $ investment

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Social Media Marketing in its original form is dead

Conclusion.

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Today.

Social media is a very big part of everyone’s daily lives.

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Personal networks Facebook Instagram Pinterest Twitter

Each social network is used differently.

Professional networks LinkedIn Instagram Pinterest Twitter Bitchfest networks all of them! (and especially Twitter)

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This doesn’t work.

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But for this guy.

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This does.

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Customer service is the intersection between service, sales, and marketing. If you give someone a direct relationship through one on one assistance, you are marketing better than ever before. Today, that’s your sales vehicle.

My mantra.

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Social Media Marketing has never been a.

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  • Listening
  • Humanizing the brand
  • Being informal and fun!
  • It not only shows me as a

customer that I’m being appreciated as being like them, it reminds me that they’re just like me.

Social Media Marketing is customer empowerment.

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  • Search engine optimization
  • Pay per click marketing
  • Social media marketing
  • Video marketing
  • Content marketing
  • Email marketing
  • Offline marketing

Promotion works with a cohesive marketing strategy.

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  • HootSuite
  • Mention
  • AddShoppers
  • Thick skin
  • A smile ☺

My tools of choice.

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  • Your brand
  • Your competitors
  • Your products
  • News related to your space

What to watch for.

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  • 2013 data analysis of over 10k merchants, 1.2 billion pageviews

from 212M unique shoppers

  • Average social order is $143.46

#SocialROI Report.

Each share is worth: Conversion Rate: Clicks per share: Email $12.10 7.02% .35 Google+ $5.08 3.14% .19 Facebook $3.58 3.09% .71 Pinterest $0.87 0.51% .78 Twitter $0.85 0.69% .96

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  • Social media revenue can be more accurately attributed by

tracking users in a 30 day window, not immediately after the last click

  • Social network effectiveness are category/vertical specific (see

addshoppers.com/stats)

  • Social media sharing is a soft sell - but will increase ROI!

#SocialROI Report: Findings.

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Co-Founders

  • 20+ employees
  • Founded 2011, in NY and NC
  • 10,000+ active merchants
  • Data provider for Internet Retailer and

Business Insider

  • Default social integration for NCR

About AddShoppers.

Erik Matlick

Investor in Fetchback, Chango, Tynt

Geoff Judge

Co-Founder of 24/7 Media (WPP), Partner at iNovia Capital, investor in Collective

Chad Little

Co-Founder of Fetchback

Chris Williams

Former global CTO at Muzak, Partner at Clairvoyant Ventures

Advisors

Jon West, Co-Founder

First company was #4 fastest growing retailer in US, 8+ years eCom experience

Chad Ledford, Co-Founder

3x Entrepreneur, 8+ years eCom experience

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10,000+ merchants worldwide .

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We empower online merchants with a suite

  • f plug & play apps to help them grow. .

Tools that measure social interactions

Social Analytics

Identify influencers

ROI Tracking

Measure social actions

Social campaigns to grow. revenue

Social Rewards

Incentivize sharing

Smart Retargeting

Reach in-market customers

Facebook Retargeting

Reach shoppers on Facebook

Smart Offers

Convert more customers instantly

Social capabilities to .enhance. your online presence

Sharing Buttons

Product sharing buttons

Discovery Wall

Embeddable trending products

Social Login

Login with social accounts

Purchase Sharing

Share products at checkout

Refer-A-Friend

Increase sharing

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Want more customers? AddShoppers.

@tamar tamar@addshoppers.com