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The product you want to sell does not count. The solution is always - - PowerPoint PPT Presentation
The product you want to sell does not count. The solution is always - - PowerPoint PPT Presentation
The product you want to sell does not count. The solution is always the same: to abuse women's bodies . Stereotyped and sexist representations. Woman is represented in a subordinate manner and therefore in a lower position I would like my
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I would like my husband… beating me stronger
Taken from…Pubblicità progresso
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“Art & Chocolate - The tour of chocolatiers” Pesaro, Piazza del Popolo
"We want to denounce the use
- f an image
detrimental to the dignity of women. It's an image
- unpleasant. Once
again women bodies are used as a subliminal key for commercial purposes“
The women of the City Council of Pesaro
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Sexist language
= violent language
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In the poster you can read: This is a sexist language… this is a language of violence In the advertisement you can read: “trust me… I’ll give it for free to you
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Install me at no cost (double sense with: ride piggyback on me at no cost) hey… we're talking about photovoltaics
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The woman protagonist of this message is clearly drawn as a sex object, happily submissive and satisfied
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No comment
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Woman is
- ften represented
as an object of which to do whatever you want
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Advertising campaign about furniture and supplies made by a famous Dutch fashion house
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Advertising campaign made by Dolce and Gabbana
Advertising indicted by the women's movements for "inciting violence"