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THE PUBLIC HEALTH LAW CENTER 1/22/2020 2 1/22/2020 3 LEGAL - - PowerPoint PPT Presentation

F EDERAL T OBACCO 21 AND THE FDA F LAVOR G UIDANCE 1/22/2020 1 THE PUBLIC HEALTH LAW CENTER 1/22/2020 2 1/22/2020 3 LEGAL TECHNICAL ASSISTANCE Legal Research Policy Development, Implementation, Defense Publications Trainings Direct


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SLIDE 1

1 1/22/2020

FEDERAL TOBACCO 21 AND THE FDA FLAVOR GUIDANCE

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SLIDE 2

THE PUBLIC HEALTH LAW CENTER

1/22/2020 2

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SLIDE 3

1/22/2020 3

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SLIDE 4

LEGAL TECHNICAL ASSISTANCE

1/22/2020 4

Legal Research Policy Development, Implementation, Defense Publications Trainings Direct Representation Lobby

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SLIDE 5

RESOURCES

1/22/2020 5

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SLIDE 6

AGENDA

1/22/2020 6

  • Youth E-Cigarette Epidemic
  • FDA Regulation of Tobacco

–Premarket Review –Regulation of Flavors

  • Federal Tobacco 21
  • Q&A
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SLIDE 7

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 7

Gentzke et al., Vital Signs: Tobacco Product Use Among Middle and High School Students – United States, 2011-2018, 68 MORBIDITY AND MORTALITY WKLY REP 157 (2019)

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SLIDE 8

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 8

Gentzke et al., Vital Signs: Tobacco Product Use Among Middle and High School Students – United States, 2011-2018, 68 MORBIDITY AND MORTALITY WKLY REP 157 (2019)

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SLIDE 9

0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes

High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)

0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes

High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 9

34.8% 31.2% 28.5% 5.8% 15.3% 7.6% 1.5% 27.5% 19.6%

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SLIDE 10

0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes

High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)

0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes

High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 10

28.5% 5.8%

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SLIDE 11

0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes

High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)

0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes

High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 11

5.8% 15.3% 7.6%

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SLIDE 12

0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes

High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)

0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes

High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 12

1.5% 27.5%

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SLIDE 13

0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes

High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)

0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes

High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 13

34.8% 31.2% 28.5% 5.8% 15.3% 7.6% 1.5% 27.5% 19.6%

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SLIDE 14

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 14

$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

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4 J a n

  • 1

5 M a r

  • 1

5 M a y

  • 1

5 J u l

  • 1

5 S e p

  • 1

5 N

  • v
  • 1

5 J a n

  • 1

6 M a r

  • 1

6 M a y

  • 1

6 J u l

  • 1

6 S e p

  • 1

6 N

  • v
  • 1

6 J a n

  • 1

7 M a r

  • 1

7 M a y

  • 1

7 J u l

  • 1

7 S e p

  • 1

7 N

  • v
  • 1

7 J a n

  • 1

8 M a r

  • 1

8 M a y

  • 1

8 J u l

  • 1

8 S e p

  • 1

8 N

  • v
  • 1

8 J a n

  • 1

9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions)

Market Total

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SLIDE 15

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 15

$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

  • v
  • 1

3 J a n

  • 1

4 M a r

  • 1

4 M a y

  • 1

4 J u l

  • 1

4 S e p

  • 1

4 N

  • v
  • 1

4 J a n

  • 1

5 M a r

  • 1

5 M a y

  • 1

5 J u l

  • 1

5 S e p

  • 1

5 N

  • v
  • 1

5 J a n

  • 1

6 M a r

  • 1

6 M a y

  • 1

6 J u l

  • 1

6 S e p

  • 1

6 N

  • v
  • 1

6 J a n

  • 1

7 M a r

  • 1

7 M a y

  • 1

7 J u l

  • 1

7 S e p

  • 1

7 N

  • v
  • 1

7 J a n

  • 1

8 M a r

  • 1

8 M a y

  • 1

8 J u l

  • 1

8 S e p

  • 1

8 N

  • v
  • 1

8 J a n

  • 1

9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions)

Market Total

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SLIDE 16

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 16

$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

  • v
  • 1

3 J a n

  • 1

4 M a r

  • 1

4 M a y

  • 1

4 J u l

  • 1

4 S e p

  • 1

4 N

  • v
  • 1

4 J a n

  • 1

5 M a r

  • 1

5 M a y

  • 1

5 J u l

  • 1

5 S e p

  • 1

5 N

  • v
  • 1

5 J a n

  • 1

6 M a r

  • 1

6 M a y

  • 1

6 J u l

  • 1

6 S e p

  • 1

6 N

  • v
  • 1

6 J a n

  • 1

7 M a r

  • 1

7 M a y

  • 1

7 J u l

  • 1

7 S e p

  • 1

7 N

  • v
  • 1

7 J a n

  • 1

8 M a r

  • 1

8 M a y

  • 1

8 J u l

  • 1

8 S e p

  • 1

8 N

  • v
  • 1

8 J a n

  • 1

9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions)

Market Total JUUL

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SLIDE 17

$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 M a r

  • 1

5 M a y

  • 1

5 J u l

  • 1

5 S e p

  • 1

5 N

  • v
  • 1

5 J a n

  • 1

6 M a r

  • 1

6 M a y

  • 1

6 J u l

  • 1

6 S e p

  • 1

6 N

  • v
  • 1

6 J a n

  • 1

7 M a r

  • 1

7 M a y

  • 1

7 J u l

  • 1

7 S e p

  • 1

7 N

  • v
  • 1

7 J a n

  • 1

8 M a r

  • 1

8 M a y

  • 1

8 J u l

  • 1

8 S e p

  • 1

8 N

  • v
  • 1

8 J a n

  • 1

9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions)

Market Total JUUL Reynolds/BAT Altria Imperial/Fontem/Lorillard Logic/JTI NJOY

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 17

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SLIDE 18

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 18

1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

  • v
  • 1

3 J a n

  • 1

4 M a r

  • 1

4 M a y

  • 1

4 J u l

  • 1

4 S e p

  • 1

4 N

  • v
  • 1

4 J a n

  • 1

5 M a r

  • 1

5 M a y

  • 1

5 J u l

  • 1

5 S e p

  • 1

5 N

  • v
  • 1

5 J a n

  • 1

6 M a r

  • 1

6 M a y

  • 1

6 J u l

  • 1

6 S e p

  • 1

6 N

  • v
  • 1

6 J a n

  • 1

7 M a r

  • 1

7 M a y

  • 1

7 J u l

  • 1

7 S e p

  • 1

7 N

  • v
  • 1

7 J a n

  • 1

8 M a r

  • 1

8 M a y

  • 1

8 J u l

  • 1

8 S e p

  • 1

8 N

  • v
  • 1

8 J a n

  • 1

9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)

Market Total JUUL Middle School Users High School Users

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SLIDE 19

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 19

1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

  • v
  • 1

3 J a n

  • 1

4 M a r

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4 M a y

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4 J u l

  • 1

4 S e p

  • 1

4 N

  • v
  • 1

4 J a n

  • 1

5 M a r

  • 1

5 M a y

  • 1

5 J u l

  • 1

5 S e p

  • 1

5 N

  • v
  • 1

5 J a n

  • 1

6 M a r

  • 1

6 M a y

  • 1

6 J u l

  • 1

6 S e p

  • 1

6 N

  • v
  • 1

6 J a n

  • 1

7 M a r

  • 1

7 M a y

  • 1

7 J u l

  • 1

7 S e p

  • 1

7 N

  • v
  • 1

7 J a n

  • 1

8 M a r

  • 1

8 M a y

  • 1

8 J u l

  • 1

8 S e p

  • 1

8 N

  • v
  • 1

8 J a n

  • 1

9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)

Market Total JUUL <18 Year-old Users

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SLIDE 20

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 20

1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

  • v
  • 1

3 J a n

  • 1

4 M a r

  • 1

4 M a y

  • 1

4 J u l

  • 1

4 S e p

  • 1

4 N

  • v
  • 1

4 J a n

  • 1

5 M a r

  • 1

5 M a y

  • 1

5 J u l

  • 1

5 S e p

  • 1

5 N

  • v
  • 1

5 J a n

  • 1

6 M a r

  • 1

6 M a y

  • 1

6 J u l

  • 1

6 S e p

  • 1

6 N

  • v
  • 1

6 J a n

  • 1

7 M a r

  • 1

7 M a y

  • 1

7 J u l

  • 1

7 S e p

  • 1

7 N

  • v
  • 1

7 J a n

  • 1

8 M a r

  • 1

8 M a y

  • 1

8 J u l

  • 1

8 S e p

  • 1

8 N

  • v
  • 1

8 J a n

  • 1

9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)

Market Total JUUL <18 Year-old Users 18-24 Year-old Users 25-44 Year-old Users 45-64 Year-old Users 65+ Year-Old Users

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SLIDE 21

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 21

1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

  • v
  • 1

3 J a n

  • 1

4 M a r

  • 1

4 M a y

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4 J u l

  • 1

4 S e p

  • 1

4 N

  • v
  • 1

4 J a n

  • 1

5 M a r

  • 1

5 M a y

  • 1

5 J u l

  • 1

5 S e p

  • 1

5 N

  • v
  • 1

5 J a n

  • 1

6 M a r

  • 1

6 M a y

  • 1

6 J u l

  • 1

6 S e p

  • 1

6 N

  • v
  • 1

6 J a n

  • 1

7 M a r

  • 1

7 M a y

  • 1

7 J u l

  • 1

7 S e p

  • 1

7 N

  • v
  • 1

7 J a n

  • 1

8 M a r

  • 1

8 M a y

  • 1

8 J u l

  • 1

8 S e p

  • 1

8 N

  • v
  • 1

8 J a n

  • 1

9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)

Market Total JUUL <18 Year-old Users 18-24 Year-old Users 25+

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SLIDE 22

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 22

1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

  • v
  • 1

3 J a n

  • 1

4 M a r

  • 1

4 M a y

  • 1

4 J u l

  • 1

4 S e p

  • 1

4 N

  • v
  • 1

4 J a n

  • 1

5 M a r

  • 1

5 M a y

  • 1

5 J u l

  • 1

5 S e p

  • 1

5 N

  • v
  • 1

5 J a n

  • 1

6 M a r

  • 1

6 M a y

  • 1

6 J u l

  • 1

6 S e p

  • 1

6 N

  • v
  • 1

6 J a n

  • 1

7 M a r

  • 1

7 M a y

  • 1

7 J u l

  • 1

7 S e p

  • 1

7 N

  • v
  • 1

7 J a n

  • 1

8 M a r

  • 1

8 M a y

  • 1

8 J u l

  • 1

8 S e p

  • 1

8 N

  • v
  • 1

8 J a n

  • 1

9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)

Market Total JUUL Youth and Young Adults 25+

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SLIDE 23

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 23

  • 50,000,000

100,000,000 150,000,000 200,000,000 250,000,000 Youth and Young Adults 25+

E-Cigarette Users and Non-Users by Age Group

Users Non-users

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SLIDE 24

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 24

  • 50,000,000

100,000,000 150,000,000 200,000,000 250,000,000 Youth and Young Adults 25+

E-Cigarette Users and Non-Users by Age Group

Users Non-users

7.3% 2.6%

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SLIDE 25

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 25

1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

  • v
  • 1

3 J a n

  • 1

4 M a r

  • 1

4 M a y

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4 J u l

  • 1

4 S e p

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4 N

  • v
  • 1

4 J a n

  • 1

5 M a r

  • 1

5 M a y

  • 1

5 J u l

  • 1

5 S e p

  • 1

5 N

  • v
  • 1

5 J a n

  • 1

6 M a r

  • 1

6 M a y

  • 1

6 J u l

  • 1

6 S e p

  • 1

6 N

  • v
  • 1

6 J a n

  • 1

7 M a r

  • 1

7 M a y

  • 1

7 J u l

  • 1

7 S e p

  • 1

7 N

  • v
  • 1

7 J a n

  • 1

8 M a r

  • 1

8 M a y

  • 1

8 J u l

  • 1

8 S e p

  • 1

8 N

  • v
  • 1

8 J a n

  • 1

9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)

Market Total JUUL Youth and Young Adults 25+

slide-26
SLIDE 26

YOUTH E-CIGARETTE EPIDEMIC

1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

  • v
  • 1

3 J a n

  • 1

4 M a r

  • 1

4 M a y

  • 1

4 J u l

  • 1

4 S e p

  • 1

4 N

  • v
  • 1

4 J a n

  • 1

5 M a r

  • 1

5 M a y

  • 1

5 J u l

  • 1

5 S e p

  • 1

5 N

  • v
  • 1

5 J a n

  • 1

6 M a r

  • 1

6 M a y

  • 1

6 J u l

  • 1

6 S e p

  • 1

6 N

  • v
  • 1

6 J a n

  • 1

7 M a r

  • 1

7 M a y

  • 1

7 J u l

  • 1

7 S e p

  • 1

7 N

  • v
  • 1

7 J a n

  • 1

8 M a r

  • 1

8 M a y

  • 1

8 J u l

  • 1

8 S e p

  • 1

8 N

  • v
  • 1

8 J a n

  • 1

9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)

Market Total JUUL Youth and Young Adults 25+ 25+ Linear (25+)

1/22/2020 26

slide-27
SLIDE 27

YOUTH E-CIGARETTE EPIDEMIC

1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

  • v
  • 1

3 J a n

  • 1

4 M a r

  • 1

4 M a y

  • 1

4 J u l

  • 1

4 S e p

  • 1

4 N

  • v
  • 1

4 J a n

  • 1

5 M a r

  • 1

5 M a y

  • 1

5 J u l

  • 1

5 S e p

  • 1

5 N

  • v
  • 1

5 J a n

  • 1

6 M a r

  • 1

6 M a y

  • 1

6 J u l

  • 1

6 S e p

  • 1

6 N

  • v
  • 1

6 J a n

  • 1

7 M a r

  • 1

7 M a y

  • 1

7 J u l

  • 1

7 S e p

  • 1

7 N

  • v
  • 1

7 J a n

  • 1

8 M a r

  • 1

8 M a y

  • 1

8 J u l

  • 1

8 S e p

  • 1

8 N

  • v
  • 1

8 J a n

  • 1

9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)

Market Total JUUL <25 25+ 25+ Linear (25+)

1/22/2020 27

slide-28
SLIDE 28

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 28

$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

  • v
  • 1

3 J a n

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4 M a r

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4 M a y

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4 J u l

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4 S e p

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4 J a n

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5 M a r

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5 M a y

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5 J u l

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5 S e p

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5 N

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5 J a n

  • 1

6 M a r

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6 M a y

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6 J u l

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6 S e p

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6 N

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6 J a n

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7 M a r

  • 1

7 M a y

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7 J u l

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7 S e p

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7 N

  • v
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7 J a n

  • 1

8 M a r

  • 1

8 M a y

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8 J u l

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8 S e p

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8 N

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8 J a n

  • 1

9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions)

Market Total JUUL

Deeming rule takes effect (FDA begins regulating JUUL) Pax Labs introduces Juul into U.S. Markets FDA announces new regulatory plan for tobacco products and delays premarket review deadlines JUUL vows to stop using models on social media FDA raids JUUL’s HQ Altria buys a 35% stake in JUUL Juul discontinues some flavors in convenience stores FDA requests marketing documents from JUUL FDA sends Juul a warning letter for unauthorized MRTP Claims First lung injuries reported

slide-29
SLIDE 29

AGENDA

1/22/2020 29

  • Youth E-Cigarette Epidemic
  • FDA Regulation of Tobacco

–Premarket Review –Regulation of Flavors

  • Federal Tobacco 21
  • Q&A
slide-30
SLIDE 30

1/22/2020 30

FDA Regulation Enforcement Date Minimum sales age of 18 (age verification under 27) August 8, 2016 Prohibition on vending machines in facilities where youth may enter August 8, 2016 Prohibition on free samples August 8, 2016 Manufacturer registration and submission of product lists October 30, 2017 Submission of ingredient lists May 8, 2018 Warning labels required on packages and advertisements August 10, 2018

slide-31
SLIDE 31

FDA REGULATION

1/22/2020 31

slide-32
SLIDE 32
  • No “new tobacco product” can be sold without marketing authorization

from the FDA. – “new tobacco product” first sold after 2/15/07 – “grandfathered product” available for sale on 2/15/07

  • All currently marketed e-cigarettes are “new tobacco products.” (not

sold on 2/15/07)

  • All e-cigarettes require marketing authorization from the FDA in order

to be sold.

FDA REGULATION

1/22/2020 32

slide-33
SLIDE 33
  • In 2009, FDA was given authority to regulate cigarettes, smokeless

tobacco, RYO & cigarette tobacco.

  • For all other tobacco products, FDA must “deem” them (with a

rulemaking).

  • The FDA cannot accept marketing applications for e-cigarettes until

they have been deemed.

FDA REGULATION

1/22/2020 33

slide-34
SLIDE 34
  • Once the FDA has regulatory authority, all e-cigarettes require

affirmative marketing authorization from the FDA before they can be sold.

  • The FDA cannot accept marketing applications for e-cigarettes until

they have regulatory authority.

FDA REGULATION

1/22/2020 34

slide-35
SLIDE 35

Marketing with affirmative order

FDA REGULATION

1/22/2020 35

Continued marketing without application

2016 Final Deeming Rule (Deadlines for E-cigarettes)

8/8/2018 8/8/2022 8/8/2019 Continued marketing with application

Today

8/8/2016

slide-36
SLIDE 36

FDA REGULATION

1/22/2020 36

slide-37
SLIDE 37

Marketing with affirmative order

FDA REGULATION

1/22/2020 37

Continued marketing without application

2016 Final Deeming Rule (Deadlines for E-cigarettes) 2017 Regulatory Plan (Deadlines for E-cigarettes)

8/8/2022 8/8/2018 8/8/2018 8/8/2022 8/8/2019 8/8/2019 Continued marketing with application

Today

8/8/2016 8/8/2016

slide-38
SLIDE 38

FDA REGULATION

1/22/2020 38

slide-39
SLIDE 39

Marketing with affirmative order

FDA REGULATION

1/22/2020 39

Continued marketing without application

2016 Final Deeming Rule (Deadlines for E-cigarettes) 2017 Regulatory Plan (Deadlines for E-cigarettes) 2019 Judicial Order from AAP v. FDA (Deadlines for E-cigarettes)

8/8/2022 8/8/2018 8/8/2018 8/8/2022 5/12/2021 8/8/2016 5/12/2020 8/8/2022 8/8/2019 8/8/2019 Continued marketing with application

Today

8/8/2016 8/8/2016

slide-40
SLIDE 40

AGENDA

1/22/2020 40

  • Youth E-Cigarette Epidemic
  • FDA Regulation of Tobacco

–Premarket Review –Regulation of Flavors

  • Federal Tobacco 21
  • Q&A
slide-41
SLIDE 41
  • Draft Guidance – 3/8/19
  • Comment Period Ends – 4/30/19
  • White House Announcement – 9/11/19
  • Final Guidance to OMB – 10/25/19
  • Final Guidance Clears OMB – 11/4/19
  • White House Meeting – 11/22/19
  • Final Guidance Published – 1/7/20

FDA REGULATION

1/22/2020 41

slide-42
SLIDE 42

FDA REGULATION

1/22/2020 42

Tobacco, Mint & Menthol

  • Fewer Restrictions

Other Flavors

  • More Restrictions
slide-43
SLIDE 43

FDA REGULATION

1/22/2020 43

Tobacco, Mint & Menthol

  • Allowed to remain on

the market Other Flavors

  • Removed from the

market (temporarily) Cartridge-based E-Cigarettes

slide-44
SLIDE 44

FDA REGULATION

1/22/2020 44

Tobacco, Mint & Menthol

  • Allowed to remain on

the market Other Flavors

  • Removed from the

market (temporarily) Cartridge-based E-Cigarettes

slide-45
SLIDE 45

FDA REGULATION

1/22/2020 45

0% 10% 20% 30% 40% 50% 60% 70% 80% 2016 2017 2018 2019

High School E-Cigarette Flavor Preference

Fruit Menthol or Mint Candy Alcoholic drink Chocolate Clove/spice Other flavor

Cullen et al., E-Cigarette Use Among Youth in the United States, 2019, 322 JAMA 2095 (2019)

slide-46
SLIDE 46

FDA REGULATION

1/22/2020 46

0% 10% 20% 30% 40% 50% 60% 70% 80% 2016 2017 2018 2019

High School E-Cigarette Flavor Preference (NYTS)

Fruit Menthol or Mint Candy Alcoholic drink Chocolate Clove/spice Other flavor 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 8th Grade 10th Grade 12th Grade

Flavor Used Most Often by Grade Level (MTF)

Mint Menthol Cucumber Fruit Mango Other

Cullen et al., E-Cigarette Use Among Youth in the United States, 2019, 322 JAMA 2095 (2019) Leventhal et al., Flavors of E-Cigarettes Used by Youths in the United States, 2019, 322 JAMA 2132 (2019)

slide-47
SLIDE 47

$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

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7 M a r

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8 J a n

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9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions)

Market Total JUUL

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 47

Retail & Juul’s Website

Classic Tobacco Mint Menthol Virginia Tobacco Crème Cucumber Fruit Mango

slide-48
SLIDE 48

$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

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6 J a n

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7 M a r

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8 M a y

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8 J a n

  • 1

9 M a r

  • 1

9 M a y

  • 1

9 J u l

  • 1

9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions)

Market Total JUUL

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 48

Retail & Juul’s Website

Classic Tobacco Mint Menthol Virginia Tobacco

Juul’s Website Only

Crème Cucumber Fruit Mango

slide-49
SLIDE 49

$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N

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6 M a r

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6 M a y

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6 J u l

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6 S e p

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6 N

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6 J a n

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7 M a r

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7 M a y

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7 J u l

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7 S e p

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7 N

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7 J a n

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8 M a r

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9 M a r

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9 M a y

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9 J u l

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9 S e p

  • 1

9

Monthly E-Cigarette Sales (in Millions)

Market Total JUUL

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 49

Retail & Juul’s Website

Classic Tobacco Mint Menthol Virginia Tobacco

Juul’s Website Only

Crème Cucumber Fruit Mango

NYTS & MTF

slide-50
SLIDE 50

FDA REGULATION

1/22/2020 50

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 8th Grade 10th Grade 12th Grade

Flavor Most Often Used (Youths Using Juul <20 Days)

Classic Tobacco Mint Menthol Virginia Tobacco Crème Cucumber Fruit Mango Other 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 8th Grade 10th Grade 12th Grade

Flavor Most Often Used (Youths Using Juul ≥20 Days)

Classic Tobacco Mint Menthol Virginia Tobacco Crème Cucumber Fruit Mango Other

Leventhal et al., Flavors of E-Cigarettes Used by Youths in the United States, 2019, 322 JAMA 2132 (2019)

slide-51
SLIDE 51

FDA REGULATION

1/22/2020 51

0% 10% 20% 30% 40% 50% 60% 70% 8th Grade 10th Grade 12th Grade

Flavors Most Often Used (Youths Using Juul <20 Days)

Classic Tobacco, Mint, Menthol & Virginia Tobacco Crème, Cucumber, Fruit, Mango 0% 10% 20% 30% 40% 50% 60% 70% 8th Grade 10th Grade 12th Grade

Flavors Most Often Used (Youths Using Juul ≥20 Days)

Classic Tobacco, Mint, Menthol & Virginia Tobacco Crème, Cucumber, Fruit, Mango

Leventhal et al., Flavors of E-Cigarettes Used by Youths in the United States, 2019, 322 JAMA 2132 (2019)

slide-52
SLIDE 52

FDA REGULATION

1/22/2020 52 The picture can't be displayed. The picture can't be displayed.

slide-53
SLIDE 53

FDA REGULATION

1/22/2020 53 The picture can't be displayed. The picture can't be displayed.

FRESH MENTHOL

slide-54
SLIDE 54

FDA REGULATION

1/22/2020 54

slide-55
SLIDE 55

FDA REGULATION

1/22/2020 55

Tobacco, Mint & Menthol

  • Allowed to remain on

the market Other Flavors

  • Removed from the

market (temporarily) Cartridge-based E-Cigarettes

slide-56
SLIDE 56

FDA REGULATION

1/22/2020 56

  • ENDS – “deliver aerosolized e-liquid when

inhaled”

slide-57
SLIDE 57

FDA REGULATION

1/22/2020 57

  • ENDS – “deliver aerosolized e-liquid when

inhaled”

  • Cartridge-based ENDS – “type of ENDS”

“involves a cartridge or pod that holds liquid that is to be aerosolized”

slide-58
SLIDE 58

FDA REGULATION

1/22/2020 58

  • ENDS – “deliver aerosolized e-liquid when

inhaled”

  • Cartridge-based ENDS – “type of ENDS”

“involves a cartridge or pod that holds liquid that is to be aerosolized”

  • Cartridge or pod – “designed to fit within or
  • perate as part of an ENDS”
slide-59
SLIDE 59

FDA REGULATION

1/22/2020 59

  • Exempt from Final Guidance:

– Tank/Mod systems

slide-60
SLIDE 60

FDA REGULATION

1/22/2020 60

  • Exempt from Final Guidance:

– Tank/Mod systems – Disposables

slide-61
SLIDE 61

FDA REGULATION

1/22/2020 61

slide-62
SLIDE 62

FDA REGULATION

1/22/2020 62

slide-63
SLIDE 63

0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes

High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)

0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes

High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)

YOUTH E-CIGARETTE EPIDEMIC

1/22/2020 63

5.8% 15.3% 7.6%

slide-64
SLIDE 64

FDA REGULATION

1/22/2020 64

Flavored (other than Tobacco and Menthol) Cartridge-based E-Cigarettes

8/8/2016 5/12/2021 5/12/2020 8/8/2022 Marketing with affirmative order Continued marketing without application Continued marketing with application

Today

8/8/2016 8/8/2022

All Other E-Cigarettes, Cigars, Waterpipe Tobacco & Pipe Tobacco

2/6/2020

slide-65
SLIDE 65

AGENDA

1/22/2020 65

  • Youth E-Cigarette Epidemic
  • FDA Regulation of Tobacco

–Premarket Review –Regulation of Flavors

  • Federal Tobacco 21
  • Q&A
slide-66
SLIDE 66

1/22/2020 66

  • 12/20/19 – Bill Signed/Law Effective
  • 6/17/20 – Final Rule Due
  • 9/15/20 – Latest Possible Effective

Date

FEDERAL T21

slide-67
SLIDE 67

1/22/2020 67

  • 12/20/19 – Bill Signed/Law Effective
  • 6/17/20 – Final Rule Due
  • 9/15/20 – Latest Possible

Effective Date

FEDERAL T21

slide-68
SLIDE 68

FEDERAL T21

1/22/2020 68

slide-69
SLIDE 69

FEDERAL T21

1/22/2020 69

Scenario: Retailer sells tobacco product to a 22-year-

  • ld

Outcome: . . . . Federal Law = Not Violated State Law = Not Violated

Background: Federal MLSA = 21, State MLSA = 18

Scenario: Retailer sells tobacco product to a 17-year-

  • ld

Outcome: . . . . Federal Law = Violated State Law = Violated

slide-70
SLIDE 70

FEDERAL T21

1/22/2020 70

Scenario: Retailer sells tobacco product to a 20-year-

  • ld

: . . . .

Background: Federal MLSA = 21, State MLSA = 18

slide-71
SLIDE 71

FEDERAL T21

1/22/2020 71

Scenario: Retailer sells tobacco product to a 20-year-

  • ld

Outcome: . . . .

Background: Federal MLSA = 21, State MLSA = 18

Federal Law = Violated State Law = Not Violated

slide-72
SLIDE 72

FEDERAL T21

1/22/2020 72

Scenario: Retailer sells tobacco product to a 20-year-

  • ld

Outcome: . . . .

Background: Federal MLSA = 21, State MLSA = 18

Federal Law = Violated State Law = Not Violated

Background: Federal MLSA = 21, State MLSA = 21 with military exemption

Scenario: Retailer sells tobacco product to a 20-year-

  • ld with military ID

Outcome: . . . . Federal Law = Violated State Law = Not Violated

slide-73
SLIDE 73

1/22/2020 73

  • Governments can

raise the MLSA to 21

  • Easier for those trying

to comply

  • Easier for those trying

to enforce

  • No need to wait

FEDERAL T21

slide-74
SLIDE 74
  • State preemption of T21 local
  • rdinances

– Careful evaluation – May open conversation to eliminating preemption

  • Tribal Communities

1/22/2020 74

FEDERAL T21

Photo credit: Canli Coalition, exhibit for CDC

slide-75
SLIDE 75

1/22/2020 75

FEDERAL T21

  • Penalties

– Same as before – Change in age for decoy buyer

  • FDA’s current fee schedule

available on website

slide-76
SLIDE 76

1/22/2020 76

FEDERAL T21

slide-77
SLIDE 77

1/22/2020 77

FEDERAL T21

https://www.fda.gov/tobacco-products/compliance- enforcement-training/report-potential-tobacco- product-violation

slide-78
SLIDE 78

AGENDA

1/22/2020 78

  • Youth E-Cigarette Epidemic
  • FDA Regulation of Tobacco

–Premarket Review –Regulation of Flavors

  • Federal Tobacco 21
  • Q&A
slide-79
SLIDE 79

CONTACT US

1/22/2020 79

651.290.7506 publichealthlawcenter@mitchellhamline.edu www.publichealthlawcenter.org @phealthlawctr facebook.com/publichealthlawcenter