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Prayer for the World during the Outbreak

• f the Coronavirus

Icon of Jesus the Healer

Lord Jesus Christ, you travelled through towns and villages curing every disease and illness. At your command, the sick were made well. Come to our aid now, in the midst of this pandemic, that we may experience your healing love. Through the prayers of all the saints and especially those of Your mother, Mary, may we minister without fear to those in need and build up Your Church. May we do this, Lord, not relying on

• ur strength, but Yours.

We ask this in Your holy name, amen.

(Adapted from the London Oratory) Icon of Jesus the Healer

We’ll email you a link to resources after the webinar

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• n

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Today’s Presentation

Nic Prenger, J.D Prenger Solutions Group

A R A Res escue cue Pla lan n for

• r You
• ur

r Paris Parish h Of Offer ertor

• ry

• Timeline of what to expect
• How and when to start fundraising
• Parish fundraising: What works and what doesn’t
• Free resources for CSM subscribers
• Q&A / Discussion
• Adjourn

(then we send you the links/resources this afternoon)

AGENDA

“The Bump” PHASE 1 PHASE 2 PHASE 3 “The Slump” “The Surge” The New Nor

• rmal

Mid March – Easter Easter – September September – December 2021 and beyond

Credit: Jeff Brooks Fundraising

Global pandemic Public Masses cancelled Economy stops

???

A spike in emergency giving that peaks at Easter, then a rapid drop 4-6 months of lower-than-normal giving and budget shortfalls Giving recovers and erases the shortfall, led by major donors and year-end giving Higher sustained giving than before the crisis IF the parish is effective in phases 1-3 Giving will be much lower at parishes that don’t increase communication and outreach Parishes that acted quickly & followed best practices Limited recovery if the parish hasn’t done well in previous phases Parishes that did nothing …though parishes with lots of online donors will see less of a slump The “slump” will more than erase gains from the previous “bump” in giving Baseline parish giving Year-end giving

Two kinds of

• kinds of pa

pari rishes shes

Parishes who can wait and fundraise in the Fall Parishes who can’t wait and need to fundraise now

“The Bump” PHASE 1 PHASE 2 PHASE 3 “The Slump” “The Surge” The New Nor

• rmal

Mid March – Easter Easter – September September – December 2021 and beyond ???

A spike in emergency giving that peaks at Easter, then a rapid drop 4-6 months of lower-than-normal giving and budget shortfalls Giving recovers and erases the shortfall, led by major donors and year-end giving Higher sustained giving than before the crisis IF the parish is effective in phases 1-3 Giving will be much lower at parishes that don’t increase communication and outreach Parishes that acted quickly & followed best practices Limited recovery if the parish hasn’t done well in previous phases Parishes that did nothing Baseline parish giving Year-end giving Global pandemic Public Masses cancelled Economy stops

“The Bump” PHASE 1 PHASE 2 PHASE 3 “The Slump” “The Surge” The New Nor

• rmal

Mid March – Easter Easter – September September – December 2021 and beyond ???

A spike in emergency giving that peaks at Easter, then a rapid drop 4-6 months of lower-than-normal giving and budget shortfalls Giving recovers and erases the shortfall, led by major donors and year-end giving Higher sustained giving than before the crisis IF the parish is effective in phases 1-3 Giving will be much lower at parishes that don’t increase communication and outreach Parishes that acted quickly & followed best practices Limited recovery if the parish hasn’t done well in previous phases Parishes that did nothing Baseline parish giving Year-end giving Global pandemic Public Masses cancelled Economy stops

If If yo you can, use this time to:

• Over communicate
• Minister to those in need
• Rebuild community
• Thank your supporters
• Build donor relationships

PHASE 2 PHASE 3 “The Slump” “The Surge” The New Nor

• rmal

Mid March – Easter Easter – September September – December 2021 and beyond ???

4-6 months of lower-than-normal giving and budget shortfalls Giving recovers and erases the shortfall, led by major donors and year-end giving Higher sustained giving than before the crisis IF the parish is effective in phases 1-3 Giving will be much lower at parishes that don’t increase communication and outreach Limited recovery if the parish hasn’t done well in previous phases Baseline parish giving Year-end giving

If If yo you have to fu fundrais ise:

• Focus on top donors
• Personalize everything
• Gifts ≠ accounts receivable
• Tell a story

PHASE 2 PHASE 3 “The Slump” “The Surge” The New Nor

• rmal

ter – September September – December 2021 and beyond ???

• f lower-than-normal giving and

budget shortfalls Giving recovers and erases the shortfall, led by major donors and year-end giving Higher sustained giving than before the crisis IF the parish is effective in phases 1-3 uch lower at parishes that don’t increase and outreach Limited recovery if the parish hasn’t done well in previous phases aseline parish giving Year-end giving

PHASE 2 PHASE 3 “The Slump” “The Surge” The New Nor

• rmal

ter – September September – December 2021 and beyond ???

• f lower-than-normal giving and

budget shortfalls Giving recovers and erases the shortfall, led by major donors and year-end giving Higher sustained giving than before the crisis IF the parish is effective in phases 1-3 uch lower at parishes that don’t increase and outreach Limited recovery if the parish hasn’t done well in previous phases aseline parish giving Year-end giving

Lean into the “surge” this Fall

• Capitalize on the goodwill

you built over the summer

• Appeal to major donors
• Show passion and urgency
• Focus on year-end giving

Follow best practices

Wh What at doesn’t work

• rk

“I notice that you haven’t donated before…” “As a Catholic, it’s your duty to give…” “If every parishioner would just give $73 dollars…”

Silence Silence Silence Silence Silence Silence WILL YOU GIVE US MONEY? Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence How about now? Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence

Wh What at ac actua tually lly works

• rks

Tell ell a st a stor

• ry

Once upon a time ___________________________ Every day, _________________________________ Then one day _______________________________ And because of that __________________________ Until finally, ________________________________ A parishioner just like you made a donation!

Before reading your fundraising letter

After reading your fundraising letter

Sh Shif ift t you

• ur

r foc

• cus

us

Your appeal is NOT about how wonderful the parish is Your appeal IS IS about how wonderful the donor is

Your appeal is NOT about how wonderful the parish is Your appeal IS IS about how wonderful the donor is

It’s not about It’s about

What do your donors want from you???

• 1. They want to belong.
• 2. They want to see their values in action
• 3. They want to win!
• 4. They want to feel good.
• 5. They want to feel loved.
• 6. They want to feel smart.
• 7. They want to feel needed.
• 8. They want to feel appreciated.

Write for “head nods”

Write a letter that makes your reader nod his/her head

Per ersonaliz sonalize e you

• ur

r ap appeal peal

How can you segment your parish appeal?

• 1. Major donors and your best givers
• 2. Those who “stepped up” during Coronavirus
• 3. Elderly donors (magic age of 70.5)
• 4. Parents with school-aged children
• 5. Long-time parishioners, new parishioners
• 6. Ministry heads and volunteers
• 7. Online givers
• 8. Weekly/monthly/annual givers

You

• ur

r gi giver ers s ar are e you

• ur

r gi giver ers

Ug Ugly ly = ef effectiv ective e

So So ugly ly it it is is doomed to su succeed

• It’s cheesy and informal
• Too much underlining
• Too many bold words
• Indents look weird
• Font is too big
• Times New Roman?
• It’s way, way too long

And then there’s that lame “PS” at the end…

Don’t forget to ASK

Fund undraising app raising appeal eal che check cklist list

❑ Is the letter a conversation or a brochure or sermon? ❑ Is the opening sentence less than 10 words? ❑ Is it personalized (lots of “you” and “I”)?

As a long-time parishioner… As parents raising young children… Did you know you are one of our most generous donors…?

❑ Is it long, with size 13+ serif font and lots of indents? ❑ Does it connect? Will the reader nod his/her head? ❑ Is the donor the hero? ❑ Is there urgency? Checklist for your parish fundraising letter

Credit: Tom Ahern

Wha What t you

• u sh

shou

• uld

ld do and do and wh when en

“The Bump” PHASE 1 PHASE 2 PHASE 3 “The Slump” “The Surge” The New Nor

• rmal

Mid March – Easter Easter – September September – December 2021 and beyond

Credit: Jeff Brooks Fundraising

???

A spike in emergency giving that peaks at Easter, then a rapid drop 4-6 months of lower-than-normal giving and budget shortfalls Giving recovers and erases the shortfall, led by major donors and year-end giving Higher sustained giving than before the crisis IF the parish is effective in phases 1-3 Giving will be much lower at parishes that don’t increase communication and outreach Limited recovery if the parish hasn’t done well in previous phases Baseline parish giving

Reso esour urces ces for

• r you
• ur

r pa pari rish sh

• Webinar recording and slides
• Offertory rescue plan
• What to do/send
• When to do it
• Coronavirus social media guide
• Best practices for donation pages
• Social media profile frames
• Sample pastor “super letter”

We’ll email you a link

So… is there any way we can get ALL

• f the materials?

• All the segmented fundraising letters and

heartfelt messages

• Census plan + materials
• IRA giving letters, postcards, graphics,

intention forms

• All the year-end giving materials
• Creative ministry, event and communication

ideas

• Bulletin inserts and pulpit announcements

ALL the materials

$2,500 value

Rescue.PrengerSolutions.com

Free if you subscribe by May 8

FREE

Rescue.PrengerSolutions.com

Down wnloa load d th the free reso sour urces ces Su Subs bscrib ibe e to to Ca Cath tholicSoc icSocia ial.Med l.Media ia an and d ge get AL t ALL L th the resc scue ue ma mate terial als s for FRE REE Pu Purcha hase se th the ent ntire su suite te of ma mate terial als s for $2 $2,50 500

1 2 2

• r

Questions & Answers

Par arish ish Of Offer ertor

• ry

y Se Services vices

Diocesan & bundled discounts available

Digital stewardship program

• Database clean-up
• Email acquisition
• Parish census & survey
• Donor research & profiling
• Grow social media following
• Convert from paper to online
• Increase giving in all segments

Digital stewardship program

An Annual nual Ap Appeal peal Se Services vices

Database Processes Annual appeal Social media Donation pages Overall strategy

Development Program Review

Mo Modern derniz ize e you

• ur

r annual nual app ppeal eal

(before it’s too late)

Digital Fundraising Solutions

digital strategies ● online giving donation pages ● data segmentation wealth research ● email campaigns ringless voicemail ● database clean-up database administration ● process improvement ● social media content A/B testing ● program review

Nic@Prengersolutions.com 402.689.5767