They say a picture is worth a thousand words so why are some people - - PowerPoint PPT Presentation

▶
they say a picture is worth a thousand words so why are
SMART_READER_LITE
LIVE PREVIEW

They say a picture is worth a thousand words so why are some people - - PowerPoint PPT Presentation

Sep 16, 2023 129 likes •431 views

THE CHALLENGE They say a picture is worth a thousand words so why are some people still using text? Photos have always been used to save important memories and life moments, but thanks to the advent of smartphone cameras, now they are

slide-1
SLIDE 1
slide-2
SLIDE 2
slide-3
SLIDE 3
slide-4
SLIDE 4
slide-5
SLIDE 5

THE CHALLENGE

They say a picture is worth a thousand words – so why are some people still using text?

slide-6
SLIDE 6
slide-7
SLIDE 7

“Photos have always been used to save important memories and life moments, but thanks to the advent of smartphone cameras, now they are used for talking. Mobile phones enable us to have “instant expression”

  • Evan Spiegel.
slide-8
SLIDE 8

THE BRIEF IN ONE SENTENCE

Create a movement & make talking with pictures the lead form

  • f mobile communication in Australia.
slide-9
SLIDE 9

HOW?

Leverage camera natives (Gen Z’s and Millennials) to advocate the power of talking with pictures and educate the older audiences.

slide-10
SLIDE 10

WHY WE BELIEVE IN THIS

Over the top (OTT) messaging services took over SMS back in 2012 Snapchat has proven that camera first communication, and lack of vanity metrics make people happier Millennials already spend up

  • ver an hour a

week ‘talking with pictures’

Source: Apposphere, Murphy & Snapchat, 2019 Source: USA Today tech, 2017 Source: Mobile Marketer

slide-11
SLIDE 11

KEY MESSAGE

Talking with pictures is now one of the most intimate conversation pipelines available today.

slide-12
SLIDE 12

FINE PRINT

Snapchat is to form part of your digital first approach. Creativity is key.. and worth 50% of your judging criteria Submission max word count is 1500words & no more than 10 slides.

slide-13
SLIDE 13
slide-14
SLIDE 14

ten young lions tips

in ten minutes

slide-15
SLIDE 15
  • ne

find a good teammate

slide-16
SLIDE 16

two

answer the brief

slide-17
SLIDE 17

three

then, when you get to cannes, forget the brief

slide-18
SLIDE 18

four

don’t bother sleeping

slide-19
SLIDE 19

five

leave time to make the thing

slide-20
SLIDE 20

six

  • utnumber your competition
slide-21
SLIDE 21

seven

tap into existing behaviour

slide-22
SLIDE 22

eight

keep it simple

slide-23
SLIDE 23

nine

too many cooks

slide-24
SLIDE 24

ten

cannes is what you make of it

slide-25
SLIDE 25
slide-26
SLIDE 26
slide-27
SLIDE 27

Add us on Snapchat to stay up to date with all Young Lions Updates and Announcements.

slide-28
SLIDE 28