TriMet Attitude and Awareness Survey November 2014 Methodology - - PowerPoint PPT Presentation
TriMet Attitude and Awareness Survey November 2014 Methodology Telephone survey of 1,000 residents Conducted November 13 18, 2014 Quotas for age and gender in each county for representative sample Margin of error + / - 3.1% ,
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DHM Research | TriMet AA Report | Nov. 2014
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DHM Research | TriMet AA Report | Nov 2014
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DHM Research | TriMet AA Report | Nov. 2014
2 0 1 4 2 0 1 3 2 0 1 0 Approval of the job TriMet is doing 7 6 % 66% 71% Approval of Bus system 7 8 % 65% 74% Approval of MAX 8 4 % 69% 79% Perception that buses are safe 7 6 % 67% 65% Perception that MAX is safe 7 9 % 68% 71% TriMet riders’ satisfaction with their overall 8 7 % 81% 83% experience Adults in the region who rode TriMet at least 8 0 % 74% 80%
DHM Research | TriMet AA Report | Nov. 2014
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6 8 % 6 6 % 5 1 % 4 5 % 4 6 % 5 5 % 6 2 % 6 7 % 6 2 % 4 8 % 6 0 % 6 0 % 2 0 % 2 0 % 3 4 % 3 9 % 3 3 % 3 2 % 2 4 % 2 2 % 2 6 % 3 7 % 2 5 % 2 7 %
2 0 0 0 2 0 0 1 2 0 0 2 2 0 0 3 2 0 0 4 2 0 0 6 2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 3 2 0 1 4
Right Direction/ W rong Track for Region Right Direction Wrong Track
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DHM Research | TriMet AA Report | Nov. 2014
7 7 % 8 0 % 7 6 % 7 1 % 6 6 % 7 6 % 7 9 % 7 7 % 7 1 % 7 4 % 6 5 % 7 8 % 8 3 % 8 5 % 8 1 % 7 9 % 6 9 % 8 4 % 2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 3 2 0 1 4
Approvals
Overall job Bus system MAX system
DHM Research | TriMet AA Report | Nov. 2014
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6 5 % 7 1 % 6 7 % 6 8 % 7 6 % 7 9 % Bus MAX
Approval of Safe Operations of MAX and Buses
2 0 1 0 2 0 1 3 2 0 1 4
DHM Research | TriMet AA Report | Nov. 2014
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2 1 % 2 5 % 2 1 % 1 4 % 2 4 % 2 2 % 7 8 % 7 5 % 7 8 % 8 4 % 7 5 % 7 7 %
2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 3 2 0 1 4
Have personal safety concerns ever prevented you from taking TriMet MAX trains?
DHM Research | TriMet AA Report | Nov. 2014
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5 .5 5 .8
1.0 2.0 3.0 4.0 5.0 6.0 7.0
Bus MAX
Service Reliability
Very reliable Not at all reliable Scale Midpoint
DHM Research | TriMet AA Report | Nov. 2014
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7 6 % 8 0 % 7 8 % 7 5 % 7 5 % 7 6 % 7 8 % 8 1 % 8 0 % 7 4 % 8 0 % 4 1 % 4 4 % 4 5 % 4 3 % 4 3 % 4 4 % 3 7 % 4 3 % 4 3 % 4 1 % 4 1 %
2 0 0 0 2 0 0 1 2 0 0 2 2 0 0 3 2 0 0 4 2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 3 2 0 1 4
Percent of Adults w ho Ride TriMet
All riders Occasional, Regular, Frequent ( at least 2 tim es / m onth)
DHM Research | TriMet AA Report | Nov. 2014
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Frequent 1 2 % Regular 1 0 % Occasional 1 9 % I nfrequent 3 3 % Non-rider 2 6 %
2 0 1 3 Ridership Frequency
Frequent 9 % Regular 1 0 % Occasional 2 2 % I nfrequent 3 9 % Non-rider 2 0 %
every day
tim es a w eek
couple of tim es a m onth
than once a m onth
DHM Research | TriMet AA Report | Nov. 2014
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Yes 8 4 % Maybe 4 % No 1 1 % DK 1 %
Do you value the benefits of TriMet? W hy do you say that? (multiple responses accepted; Top mentions) Of those w ho said Yes n= 1 6 7
Provides a form of transportation 52% Family/ friend use TriMet 15% Reduces traffic congestion 14% Reliable/ it’s there when you need it 9% Benefits many 8% Economical 4%
DHM Research | TriMet AA Report | Nov. 2014
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5 5 % 5 3 % 4 0 % 4 2 % 6 7 % 3 9 % 3 5 % 3 3 %
Recreation Personal business Go to airport Shopping Work Visit friends/ family Medical appointments School
Frequent/ Regular Riders
6 8 % 3 9 % 4 1 % 3 8 % 2 2 % 2 0 % 1 3 % 1 2 %
Recreation Personal business Go to airport Shopping Work Visit friends/ family Medical appointments School
Occasional/ I nfrequent Riders
All Trips
DHM Research | TriMet AA Report | Nov. 2014
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7 8 % 6 0 % 8 4 % 2 2 % 4 0 % 1 6 % All riders Freq+ Reg Occ+ I nfreq
Reasons for Riding TriMet
Transit dependent Choice
DHM Research | TriMet AA Report | Nov. 2014
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4 3 % 4 4 % 4 6 % 4 7 % 4 9 % 4 7 % 4 1 % 4 2 % 3 8 % 3 5 % 3 3 % 4 0 %
2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 3 2 0 1 4
Satisfaction
Somewhat satisfied Very satisfied
8 4 % 8 6 % 8 3 % 8 3 % 8 1 % 8 7 %
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DHM Research | TriMet AA Report | Nov. 2014
5 % 2 % 4 % 2 9 % 2 1 % 2 7 % 4 2 % 3 6 % 4 0 % 2 4 % 3 9 % 2 7 % Occ/ I nfreq Freq/ Reg All riders
Value for Fare Paid
Don't know Poor Fair Good Excellent
6 5 % 7 5 % 6 7 %
4 7 % 5 5 % 5 3 % 7 1 % 7 8 % 8 0 % 2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 3 2 0 1 4 Aw areness of Portland-Milw aukie Light Rail
DHM Research | TriMet AA Report | Dec 2014
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DHM Research | TriMet AA Report | Dec 2014
Response Category (Multiple responses accepted) Total n= 8 0 1 Rider n= 6 4 9 Non-Rider n= 1 5 2 Positive 7 9 % 8 2 % 6 4 % Reduces traffic congestion 22% 22% 20% Provides a form of transportation 15% 15% 15% Connecting parts of the City 13% 14% 9% Expands public transportation 9% 9% 7% Direct line to Milwaukie 8% 8% 7% More accessibility 7% 8% 3% Faster travel time 6% 5% 8% Making commuting easier 6% 6% 4% Access to downtown 5% 6% 4% Increase the number of people using public transportation 4% 4% 1% All other positive responses 3% or less 4% or less 4% or less
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DHM Research | TriMet AA Report | Dec 2014
Response Category (Multiple responses accepted) Total n= 7 8 0 Rider n= 6 3 8 Non-Rider n= 1 4 2
Reduces traffic congestion 18% 18% 14% Pedestrian bridge/ crossing 16% 18% 9% Bike friendly bridge/ bicycle crossing 13% 14% 8% Transportation across the river 9% 8% 11% Connects parts of the city together 8% 9% 3% Provides the MAX Rail a dedicated line 7% 8% 3% Looks nice/ beautiful/ cool 6% 7% 4% No cars are allowed to drive on the new bridge 6% 6% 7% Faster crossing 6% 6% 7% Easy access across the bridge 5% 5% 4% Safe route across the bridge 4% 4% 3% More access throughout the city 4% 4% 1% Other 3% or less 3% or less 5% or less None/ nothing 5% 4% 7% Don’t know/ Refused 12% 12% 13%
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DHM Research | TriMet AA Report | Nov. 2014