University of Geneva iTrek GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT - - PowerPoint PPT Presentation

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May 21, 2023 347 likes •648 views

University of Geneva iTrek GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT University of Geneva iTrek The University of Geneva The University of Geneva iTrek iTrek is an intensive experience that meaningfully immerses is an intensive experience that

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GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

University of Geneva iTrek

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GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

The University of Geneva The University of Geneva iTrek iTrek is an intensive experience that meaningfully immerses is an intensive experience that meaningfully immerses Students Students within the Israeli innovation ecosystem. within the Israeli innovation ecosystem.

Learn how to evaluate startup and investment decisions
Engage with participating startups
Learn from leading VCs and incubators/accelerators
Hear from industry leaders, entrepreneurs and VCs
Participate in hackathon to develop new startup ideas in partnership

with the Shenkar School of Design and Wix

Visit Tel Aviv, Jerusalem, the Dead Sea and Masada (optional)
Enjoy Israel’s best restaurants, bars, galleries and outdoor markets

University of Geneva iTrek

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GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Timeline

Sep 13: Information session
Oct 1: Matching startups and students and Introduction to companies
Oct 5: First weekly call with companies
Oct 12-Dec 21: weekly report to Instructor
Oct 19-Dec 21: Each team meets with instructor every two weeks (either in person or via skype)
Nov 2: First Milestone (in person with instructor and VCs)
Dec 7: Second Milestone (in person with instructor and VCs)
Jan 7: iTrek starts @ 7pm in Tel Aviv
Jan 10: iTrek ends @ 5pm in Tel Aviv
Jan 11-Jan13: Optional cultural tour of Israel

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GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Expectations

Approx. 160 hours per group dedicated to company during fall semester.
Deliverables: 20-25 min presentation plus final report.
A 3 days of work in Israel (from approx. 8:30am – 5:00pm) followed by

exploring other aspects of Israel.

Weekend (Friday-Sat-Sun) devoted to culture and fun (optional).
Our KPIs:

I. Companies adopt recommendations II. Companies excited about our students III. Students view the experience as great IIII. VCs and industry experts are impressed with UniGe students

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GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Grading Policy

35% Fall Semester Activities
Milestone 1 and Milestone 2
Respond to milestone feedback in meaningful ways
Discussion with instructors
Thorough, thoughtful, and timely weekly updates
40% iTrek
Quality participation throughout all iTrek events
Represent UniGe community in a positive way
Maintain a level of professionalism throughout trip
25% Overall assessment of commitment and performance

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Reading

$10 on Amazon

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GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Logistics

Costs: We will pay for the 3 nights of hotel. Students are responsible for
ther expenses.
We are working on covering part of this course’s cost by grants from

the Jerusalem Development Authority and Israel&CO

Flights: you are responsible for your own flights. (If you book in advance

flights are not expensive. For example: for those dates I found EasyJet direct flights for 150 Euros)

January is “winter”—aka about 10-16 degrees Celsius (rain is a possibility).

Jerusalem and Dessert can get colder at night.

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Examples of start-ups and challenges

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Examples of start-ups and challenges

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Investment highlights

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Progression despite standard of care Hypothyroidism yields immediate response adjunct to Carboplatin

At diagnosis 9 months 10 months 18 months

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More than correlation - causality

Overall Survival by Hypothyroid Status - Cleveland Clinic 2003,2008 Time to Progression by Hypothyroid Status – Hadassah 2008 – High-grade glioma patients – Suppressed thyroid function – Tripled survival

High-grade glioma patients
Suppressed thyroid function
Similar results to the Cleveland study

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Strong intellectual property

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Indication Population Median OS (months) Musli expected total available market Conservative High

411,390 $7,184M $22,751M GBM1 17,000 14.6 549 1,737 Lung BM1 85,000 7.1 1,334 4,224 Breast BM2 25,500 7.1 400 1,267 Other BM2 59,500 7.1 934 2,957 Lung 224,390 8.0 3,967 12,566 Additional indication: pancreatic, renal… Multi billion

Multi billion TAM ($M, US market)

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GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Musli’s challenge

Stems from the fact that it is a combination of two known APIs (active pharmaceutical ingredient) that exist as two generic drugs for endocrinological (hormonal) diseases. Therefore, there is a risk that after Musli completes the regulatory track, and the drug is approved for marketing, we will face competition from the prescription of the two generic drugs. We believe that we have a solid strategy to minimize this risk, which we will share with the team. It is based on our patent, on the FDA approval that we are pursuing, on the reimbursement, and on the planned pricing. We would

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Examples of start-ups and challenges

Reinventing the nail polish industry

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Nail polish has become an integral part of a woman’s appearance

CFO JPMorgan Chase & Co. Deputy mayor New York City Singer-songwriter, actress, philanthropist

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Nail polish has become an integral part of a woman’s appearance

However, the process of getting your nails done hasn’t advanced much in the past 100 years Leaving you with 2 options

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GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Getting your nails done at Home (Manually)

about 45 min and it’s still not completely dry

Lack of expertise leads to frustrations and poor results

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GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Getting your nails done at a Manicure Salon

The whole process consumes about 90 min

Scheduling appointment, driving, waiting in line, getting your nails done

Expensive An average of $700 / year spending

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Women report they consider the process of getting their nails polished as a chore

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A small device that gets your nails polished within 5 min (including drying) at the best quality possible.

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SAVES TIME

About 5 min for both hands

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AUTOMATIC

The device is getting the job done, while you can stay relaxed & focus on something else

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ACCURATE

Better than the best manicure technician out there – therefore, most professional outcome

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Nail polish Market estimated at $20B / year

Services

manicure salons etc..

60%

40%

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Target market

Professional women ages +23

Extremely busy – They don’t have time They care very much about their looks & would like to be well- dressed and groomed High socioeconomic status

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Nailo Challenge

Go to market strategy and marketing strategy

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Who can I contact with questions?

Professor Roni Michaely: rm34@cornell.edu
iTrek Israel Program Director:
Elysa Rapoport: lissrap@gmail.com
iTrek TAs: TBD
Dorit (Travel Agent) doritp@ayalagroup.co.il