UNLOCKING THE VALUE OF DATA THROUGH DATA SOURCES, CUSTOMER - - PowerPoint PPT Presentation

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Oct 09, 2023 329 likes •571 views

UNLOCKING THE VALUE OF DATA THROUGH DATA SOURCES, CUSTOMER ATTRIBUTES & TRAINING MATTHEW PETERS JENNY CREDIT CARD PROSPECT JENNY CREDIT CARD PROSPECT JENNY CREDIT CARD PROSPECT JENNY CREDIT CARD PROSPECT JENNY CREDIT CARD PROSPECT

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THROUGH DATA SOURCES, CUSTOMER ATTRIBUTES & TRAINING MATTHEW PETERS

CREDIT CARD PROSPECT

NAB

13 22 65

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INTEGRATE YOUR CUSTOMER DATA

WITH YOUR DIGITAL MARKETING TOOLS

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Good Data in Act Good Data out Enable your people

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CUSTOMER DATA (DATA SOURCES)
THIRD PARTY DATA
CUSTOMER ATTRIBUTES (CRS)
DIGITAL BEHAVIOR

BRING GOOD DATA IN

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LIVE STREAM (FIRE HOSE)
DATA WAREHOUSE
DATA FEED

TAKE GOOD DATA OUT

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ENABLE YOUR TEAM

ACCESS, KNOWLEDGE, DEBUGGING TOOLS & PROCESS

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BUILD THE TALENT COMMUNITY

Analytics Specialists & Facilitators Expert Users Advanced Users Everyday Users

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BE ENGAGING EVEN AN INVITE CAN CREATE ENTHUSIASM

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MAKE DATA ACTIVATION EASY

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BEFORE: 3-4 WEEKS TO ACTIVATE

NOW: NOW: NOW: NOW: LESS THAN AN HOUR

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THE KEY MESSAGES THE GOOD BITS

Teach your people truly understand the data Build the community and support network Take good data out …and USE IT Bring good data in …and USE IT

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