Using Social Media Campaigns for Cause Marketing Presenters: - - PowerPoint PPT Presentation
Using Social Media Campaigns for Cause Marketing Presenters: Angela Connelly, Chief Marketing Officer Mark Solis, Online Marketing Manager Sara Kiszka, Marketing Coordinator PKD 101 PKD is one of the most common life- threatening genetic
– Facebook: 10,653 fans – Twitter: 2,145 followers
– Facebook: 14,692 fans (+37%) – Twitter: 3,164 followers (+47%)
– #GivingTuesday – 31 Days of PKD Challenges – #PKDAwarenessDay
– $480 text donations – $1,425 online donations
– 212 likes – 151 shares – 3,528 reach
– This was our 2nd highest traffic month of the year
– 90% increase from Feb
– 1,323% increase from Feb.
– 513% increase from Feb.
– 789% increase from Feb.
– 303% increase from Feb. – Retweeted by Jay Williams and Linda Cohn
– 8% of visits for entire month
– 51% increase from Aug.’s total reach
– Retweeted by Linda Cohn, Lopez Foundation and Mayor Sly James
“My Family, since this is an inherited disease I feel we need to do everything possible to stop this disease! For all future generations!” “For myself, my mom and the Thomason family. And for all the other families who deal with this disease. #ENDPKD” “My wonderful grandson is affected by this dreadful affliction. I hope everyday there will be a cure.” “My mom, two aunts, my sister, a cousin, and me. And the possibility that any of our children could have it.”
– MediaPost – RYOT News – Milwaukee Magazine
– Voices of PKD – Discussion Forums
– Give your voice, time or dollars