Utilizing Social Media to Communicate the Stewardship Message - - PowerPoint PPT Presentation

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Utilizing Social Media to Communicate the Stewardship Message - - PowerPoint PPT Presentation

Oct 15, 2023 209 likes •698 views

Utilizing Social Media to Communicate the Stewardship Message faith in marketing faith in marketing 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH Thom Hiatt

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858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH

faith in marketing

“Utilizing Social Media to Communicate the Stewardship Message”

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Thom Hiatt

  • Marketing Industry

Since 1998

  • Owner of TwinBees

Since 2003

  • We help organizations

improve their communications.

  • Social • Video • Web • Printing
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Thom Hiatt

  • Husband & Father of 3
  • Lector & Past Grand Knight
  • Development Council

Chairperson, 4-Years

  • Cursillo Communications

Chairperson

  • Faith in Marketing
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Thank You!

  • Fr. Peter Escalante, St. Joseph Cathedral

Georgene Kruzel, Santa Sophia Cindy Bosh, All Hallows Damian Esparza, Diocese of San Diego Debbie Leaverton, OC Foundation You!

(Notes will be online.)

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As Catholics, we work every day to strengthen our own relationship with Jesus. As Stewards, we work diligently to preserve our legacy, increase involvement, and bring others closer to Christ.

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faith in marketing

What does Father say at the end of every Mass? “The Mass has ended. Go and ____.” What can we do to help our parishioners become more apostolic?

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Let’s do something

new.

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faith in marketing

“Let’s invent tomorrow instead of worrying about what happened yesterday.”

  • Steve Jobs
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faith in marketing

“To improve is to change; to be perfect is to change often.”

  • Winston Churchill
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faith in marketing

“Lead with the Beautiful. Preach with Ardor. Use the New Media.”

  • Fr. Robert Barron
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“If Pope Francis can tweet, I’m pretty sure you can, too.”

  • Thom Hiatt
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faith in marketing

To spread the Stewardship Message, there are many channels through which we can communicate. One channel is Social Media.

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Which one is the best?

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What’s popular?

Usage can be based on content and target age / demo.

Facebook Twitter Pinterest Google+ LinkedIn Instagram YouTube Soundcloud

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Friends+Me

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BEFORE YOU POST!

It’s important to establish your identity and style. Serious? Casual? Creative?

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WHO SHOULD POST?

  • 1. Stewardship Staff Member

2. Trusted Parishioner(s)*

  • 3. Pastor

*Take advantage of strengths!

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HOW OFTEN TO POST?

Daily is fjne. Weekly is a must. Always remember to constantly adjust! Consider posting regular content, i.e. #FaithFriday or #StewardshipSaturday

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AFTER YOU POST!

Respond and participate.

Unless you are praying, it’s no fun to be alone in a room, talking to yourself!

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WHAT ABOUT THE BAD COMMENTS?

Delete vulgarity. Publicly acknowledge & apologize. Publicly offer a solution. Continue the solution offmine. Publicly post the closure.

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WHAT CAN YOU POST?

Pictures* Videos & Audio* Events Links Plain Text * Include People & Personal Interest Content * More likely to go viral

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1000 eggs. 100 kids. 10 minutes. KUSI-TV Coverage.

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70% of the top recent PICS reach more people than the likes Santa Sophia has! Santa Sophia Church has 482 likes.

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100% of the recent Google+ posts from Dynamic Catholic are Quote Pics. Is that a good thing?

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facebook: 109 likes / 69 shares

They posted fjrst on their website. Then shared the page link on social.

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MAKE YOUR OWN!

1. fjnd a pic at freeimages.com 2. edit in picmonkey.com 3. adjust colors in picmonkey 4. add text in picmonkey 5. download 6. embed in your site then share

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created for free in three minutes ... then posted ... had likes and shares within minutes

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Pictures vs. Videos

Picture Video

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WHAT ABOUT VIDEO?

Videos tell a bigger story, are more likely to be shared, they have a longer shelf life, and are more engaging.

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Annual Catholic Appeal Video

Parish exceeded goal two weeks early.

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Stewardship Conference Video

Exceeded 150% of registration goal.

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All Hallows “Holy Week” Video

Record attendance & record collections!

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Vocations Video

Retreat RSVPs came in before the campaign started! 700 views before parishes promoted it.

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“Amen! Jesus is the Reason” Video

8500 views plus 70 kids in line for gifts!

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Thank you cards.

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“40-Day Lent Challenge” Video

2400 views plus 100+ challengers!

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AMAZING VALUE

No experience necessary. We shoot in an hour or so. We produce in a day or so. Extremely reasonable rates.

  • Fr. Totton, Kansas City, MO
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faith in marketing w e r e c
  • r
d w e e d i t y
  • u
s h i n e f a i t h i n m a r k e t i n g “Give us 45 minutes of your time. We can record, edit, and return a custom, faith-fj lled video to you within 24 hours!” — Thom Hiatt, Steward NO EXPERIENCE NECESSARY! We’ve fi lmed Bishop Cirilo Flores,
  • Fr. Mario Elias, Fr. Jacob Bertrand, Fr. Jerry
O’Donnell, Fr. Pedro Rivera, Sr. Aurora Lopez, and many fantastic stewardship pros. None of them are trained, on-camera spokespeople, but they did a GREAT job, and you will, too! Be sure to watch the samples on our website After assisting with your script, we arrive on time, and record in high-defj nition with broadcast-quality audio. We use only state-of-the- art editing software, and add a tasteful variety of titles, graphics, music beds & video footage. Review your video on a private web page. After fj nal approval, you can share it on your website, social media and e-news! 8 5 8
  • 8
7 7
  • 3
7 3 3 F A I T H @ M Y T W I N B E E S . C O M M Y T W I N B E E S . C O M / F A I T H SEE THE BACK PAGE FOR A LIMITED-TIME SPECIAL OFFER! 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH Cindy Bosh: “If you want to turn your back on parish communication
  • f every kind and be sure that it will
be handled — in a Catholic context, in a timely manner, with great attention to detail, to exceed your expectations — put Thom and his fi rm
  • n retainer today. Build it into your
budget for the coming fi scal year and be the best stewards of your parish fi nances as you meet parishioners in a contemporary way, at the same time.” — Stewardship Coordinator, All Hallows Catholic Church, La Jolla, CA
  • Fr. Peter McGuine: “TwinBees is
  • ne of the fi
nest “go to” marketing companies with which I have ever worked! From business cards to capital campaigns, web sites to videos, creative logo designs to direct mail services that are second to none, you will be hard-pressed to fi nd another vendor who is so responsive to the needs of today’s Catholic parish. Twin Bees has earned nothing short
  • f my highest recommendation!” —
Pastor, Our Lady of Grace Church, El Cajon, CA Georgene Kruzel: “Thom Hiatt and the TwinBees team turn our fuzzy concepts into crisp, engaging communication with a call to action that generates results. Whether print
  • r video, we can count on Twin Bees
to listen to our needs, appreciate
  • ur unique parish culture, and then
recommend, translate and transform the information into cost-eff ective and successful marketing solutions.” — Outreach and Stewardship Coordinator, Santa Sophia Church, Spring Valley, CA Damian Esparza: “Thom Hiatt does great work. I had the pleasure of working with Thom on a stewardship video with Bishop Flores. Thom was professional and easy to work with, and I would work with him again.” — Director, Offi ce for Development, Roman Catholic Diocese of San Diego
  • Fr. Jacob Bertrand: “What a
treasure it is for our Catholic Church in San Diego to have a company like TwinBees put so much eff
  • rt
to making our parishes vibrant 21st century communities. The various services that TwinBees provides can quickly give the edge a parish needs in its evangelization eff
  • rts to excite the
faithful weekly Sunday Mass go-er, stir a fi re in disengaged young people, and reach out to the estranged.” — Pastor, Santa Sophia Catholic Church, Spring Valley, CA
  • Fr. Jerry O’Donnell: “To say I
have been reluctant to ‘stick my toe’ into the main-stream of modern technology is an ‘understatement’ to put it mildly. With the ‘encouragement’ of my staff , I fi nally agreed to give it a try. Thom Hiatt and I decided on a welcome video: ‘Please join our community for Holy Week.” With an artist’s eye, Thom chose some wonderful shots of our church, supplemented with pictures from his own archives. The fi lming took about two hours, but Thom made the whole experience relaxed, and dare I say even ‘enjoyable.’ The feedback has been most positive, and I am actually looking forward to working with Thom on a general ‘Welcome to
  • ur church,’ video for our website. I
can’t recommend Thom and TwinBees highly enough.” — Pastor, All Hallows Catholic Church, La Jolla, CA

What do clergy & staff say about TwinBees?

SPECIAL OFFER FOR STEWARDSHIP CONFERENCE PARISHES VIDEO DIRECT MAIL MOBILE & WEB PRINTING SOCIAL B u y
  • n
e v i d e
  • ,
a n d g e t
  • n
e F R E E , n
  • w
t h r
  • u
g h M a y 3 1 , 2 1 4 ! Both videos must be for the same parish & recorded during the same property visit. For example, buy a Parish Welcome Video AND receive a Stewardship Promo Video FREE! The investment will be based on the more complex video. Limit one free video. TwinBees Video Club Members receive additional TwinBees Bonuses like more FREE Videos & FREE Printing. Ask for details!
  • Fr. Robert Barron recommends: Have the willingness to tell the great story,
lead with the beautiful, preach with ardor, and employ the new media!

SPECIAL OFFER > May 31

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we record we edit you shine

faith in marketing

“Give us 45 minutes of your time. We can record, edit, and return a custom, faith-fjlled video to you within 24 hours!” — Thom Hiatt, Steward

NO EXPERIENCE NECESSARY!

We’ve fjlmed Bishop Cirilo Flores,
  • Fr. Mario Elias, Fr. Jacob Bertrand, Fr. Jerry
O’Donnell, Fr. Pedro Rivera, Sr. Aurora Lopez, and many fantastic stewardship pros. None of them are trained, on-camera spokespeople, but they did a GREAT job, and you will, too! Be sure to watch the samples on our website After assisting with your script, we arrive on time, and record in high-defjnition with broadcast-quality audio. We use only state-of-the- art editing software, and add a tasteful variety of titles, graphics, music beds & video footage. Review your video on a private web page. After fjnal approval, you can share it on your website, social media and e-news! 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH S E E T H E B A C K P A G E F O R A L I M I T E D
  • T
I M E S P E C I A L O F F E R !
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SLIDE 44 858-877-3733 FAITH@MYTWINBEES.COM MYTWINBEES.COM/FAITH Cindy Bosh: “If you want to turn your back on parish communication
  • f every kind and be sure that it will
be handled — in a Catholic context, in a timely manner, with great attention to detail, to exceed your expectations — put Thom and his fjrm
  • n retainer today. Build it into your
budget for the coming fjscal year and be the best stewards of your parish fjnances as you meet parishioners in a contemporary way, at the same time.” — Stewardship Coordinator, All Hallows Catholic Church, La Jolla, CA
  • Fr. Peter McGuine: “TwinBees is
  • ne of the fjnest “go to” marketing
companies with which I have ever worked! From business cards to capital campaigns, web sites to videos, creative logo designs to direct mail services that are second to none, you will be hard-pressed to fjnd another vendor who is so responsive to the needs of today’s Catholic parish. Twin Bees has earned nothing short
  • f my highest recommendation!” —
Pastor, Our Lady of Grace Church, El Cajon, CA Georgene Kruzel: “Thom Hiatt and the TwinBees team turn our fuzzy concepts into crisp, engaging communication with a call to action that generates results. Whether print
  • r video, we can count on Twin Bees
to listen to our needs, appreciate
  • ur unique parish culture, and then
recommend, translate and transform the information into cost-effective and successful marketing solutions.” — Outreach and Stewardship Coordinator, Santa Sophia Church, Spring Valley, CA Damian Esparza: “Thom Hiatt does great work. I had the pleasure of working with Thom on a stewardship video with Bishop Flores. Thom was professional and easy to work with, and I would work with him again.” — Director, Offjce for Development, Roman Catholic Diocese of San Diego
  • Fr. Jacob Bertrand: “What a
treasure it is for our Catholic Church in San Diego to have a company like TwinBees put so much effort to making our parishes vibrant 21st century communities. The various services that TwinBees provides can quickly give the edge a parish needs in its evangelization efforts to excite the faithful weekly Sunday Mass go-er, stir a fjre in disengaged young people, and reach out to the estranged.” — Pastor, Santa Sophia Catholic Church, Spring Valley, CA
  • Fr. Jerry O’Donnell: “To say I
have been reluctant to ‘stick my toe’ into the main-stream of modern technology is an ‘understatement’ to put it mildly. With the ‘encouragement’ of my staff, I fjnally agreed to give it a try. Thom Hiatt and I decided on a welcome video: ‘Please join our community for Holy Week.” With an artist’s eye, Thom chose some wonderful shots of our church, supplemented with pictures from his own archives. The fjlming took about two hours, but Thom made the whole experience relaxed, and dare I say even ‘enjoyable.’ The feedback has been most positive, and I am actually looking forward to working with Thom on a general ‘Welcome to
  • ur church,’ video for our website. I
can’t recommend Thom and TwinBees highly enough.” — Pastor, All Hallows Catholic Church, La Jolla, CA

What do clergy & staff say about TwinBees?

SPECIAL OFFER FOR STEWARDSHIP CONFERENCE PARISHES

VIDEO DIRECT MAIL MOBILE & WEB PRINTING SOCIAL Buy one video, and get one FREE, now through May 31, 2014! Both videos must be for the same parish & recorded during the same property visit. For example, buy a Parish Welcome Video AND receive a Stewardship Promo Video FREE! The investment will be based on the more complex video. Limit one free video. TwinBees Video Club Members receive additional TwinBees Bonuses like more FREE Videos & FREE Printing. Ask for details!
  • Fr. Robert Barron recommends: Have the willingness to tell the great story,
lead with the beautiful, preach with ardor, and employ the new media!
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faith in marketing

SOCIAL WORKFLOW

  • 1. If Video, upload to YouTube
  • 2. If Audio, upload to Soundcloud
  • 3. On your own website, create a new web page

and add your new content*

  • 4. Copy your web page link / URL
  • 5. Share the link on Social, then Participate

* The goal is to get traffjc to your site.

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BY THE NUMBERS

Most people don’t read the entire bulletin. 50% of your parishioners don’t visit your website. 40% of website visitors are using mobile. 70% of your email contacts DON’T open your email. Most people won’t see your social posts. 100% of parishes should make an effort. Nothing beats a phone call / letter.

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faith in marketing

COMMUNICATIONS PLAN

DAILY: Website Blog / Articles DAILY: Social Media Post WEEKLY: E-News & Bulletin MONTHLY: Postcards QUARTERLY: Printed Newsletter ANNUALLY: Printed Report

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faith in marketing

Thanks!