Website Features Focus on Blogs Some Common Features of Websites - - PowerPoint PPT Presentation

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Jan 10, 2024 26 likes •169 views

Website Features Focus on Blogs Some Common Features of Websites Information Marketing messages/brand Benefits Contact Details Specialised interactions Shopping Parcel delivery tracking Blog Social Media

SLIDE 1

Website Features – Focus on Blogs

SLIDE 2

Some Common Features of Websites

Information
Marketing messages/brand
Benefits
Contact Details
Specialised interactions
Shopping
Parcel delivery tracking
Blog
Social Media

SLIDE 3

Modern Marketing

Marketing used to be “broadcast marketing” until 6 or

7 years ago

The new wave of marketing involves the audience
Social Media can be used for broadcasting
Social Media & blogging facilitate conversation
It's power lies in conversation, feedback, involving people.
You can have conversations with your exact target

audience

SLIDE 4

Blogging Example

http://www.socialmediaexaminer.com/how-the-u-s-

army-is-using-bloggers/

SLIDE 5

What is a Blog?

WebLog

A discussion or information site published on the

World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological

rder so the most recent post appears first.

(Wikipedia).

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SLIDE 9

Questions to consider

Who do you want to speak to?
Your target audience
Where are they
Do they use SM?
What impression do I want them to have of me?
How do you want your reputation to be perceived?
What are my goals?
e.g. to have 20,000 followers, to increase turnover
What can of commitment can I put in?

SLIDE 10

Why do people blog?

To “add value” to visitors.
Additional insightful information,

IFA comments on Budget

To show off competence &

expertise

To interact with target audience
The main reason...
To add changing, relevant content to the website

which will positively affect Search Engine Optimisation

SLIDE 11

Blog Options I

Ready-hosted solutions
e.g. Blogger.com, wordpress.com
Usually free
Advantages:
Quick and easy to start
Disadvantages
It's a separate site, not integrated with your website
Lack of control on layout, restricted to predefined themes

SLIDE 12

Blog Options II

Self Hosted
You download software and install the blog application on

your own server

e.g. Wordpress – see wordpress.org
Advantages
You have complete control of the application
Can modify themes, colours
Disadvantages
Still takes some effort to seamlessly integrate into your

website

SLIDE 13

Wordpress

By far the most popular blogging platform
Advantages (the downloadable version)
Fairly easy to install and use
Thousands of themes
Built-in blogging functionality & plugins

– e.g. moderate feedback & comments, push blogs out to social

media channels

Disadvantages
Security
Still a challenge to integrate with an existing

website (best option is to base the site upon Wordpress)

SLIDE 14

Questions?

Email: nigel@amodeowebdesign.co.uk