SLIDE 1
www.WhiteHouseStrategies.com · USA: 312.523.6220 · UK: 07908 219 698 · Ashley@WhiteHouseStrategies.com
SLIDE 2 TABLE OF CONTENTS BIOGRAPHY OVERVIEW KEYNOTES
Eat, Drink and Succeed! Signature seminar based on the book Eat, Drink & Succeed! Eat, Drink and Get Ready to Succeed! A conference kickoff! Empowerment Through Service A motivating address that shows how giving back can play a key role in the foundation of success for an industry,
- rganization and an individual.
THE WHITE HOUSE PRESENTATIONS
The Art of a State Dinner The Power of the Presidential Inauguration Holidays at the White House Tea Traditions Rose Garden Rendezvous The Power of an Inaugural Ball
COMMENTS CONTACT
2 www.WhiteHouseStrategies.com · USA: 312.523.6220 · UK: 07950 414 151 · Ashley@WhiteHouseStrategies.com
SLIDE 3
BIOGRAPHY
Laura Schwartz Professional Speaker, Author of Eat, Drink & Succeed and Television Commentator Laura Schwartz, the White House Director of Events for the Clinton Administration, created and executed more than 1,000 White House events including 12 State arrival ceremonies and dinners, America’s Millennium Celebration and NATO’s 50th Anniversary. While producing the President’s events on the world stage, Laura demonstrated the Presidency’s ability to inspire a nation and the world through powerful events. Laura is an eight-year veteran of the Administration, having served as The White House Director of Television and Midwest Press Secretary for the President prior to being named Director of Events in 1997. Following the Administration, Laura traveled the world with Former President Clinton for his Foundation and Global Initiative. In her first book, Eat, Drink & Succeed! Climb Your Way to the Top Using the Networking Power of Social Events, Laura shares the secrets that skyrocketed her onto the world stage, adding color with personal anecdotes from her life and White House years. As a professional speaker she takes those same details to stages, boardrooms, classrooms and ballrooms around the world in her acclaimed speaking series to empower, motivate and inspire each audience to Eat, Drink & Succeed! Laura appears regularly as an international television commentator speaking about leadership, networking, domestic and foreign affairs, pop culture and special events. She covered the 2008 presidential campaign for the CBS Early Show, was the on-air political contributor for the Fox News Channel from 2004 to 2007, and was the special correspondent to Larry King Live and CNN for the 2008 presidential primaries. Laura is also seen internationally on the BBC World News and Sir David Frost’s Frost Over the World. Laura’s non-partisan commentary is well respected both domestically and internationally. Laura is a well-known a mistress of ceremonies for multi-day conferences and events including charity galas, sporting events, panel discussions and fashion shows. Whether addressing an intimate gathering of 30 or a field of 30,000, Laura captivates audiences with her positive energy, expertise and enthusiasm. Laura is the annual emcee for several prominent charitable events, including the American Heart Association’s Heart Walk in Chicago’s Grant Park and the United Way’s Community Celebration, which recognizes the top corporate executives, volunteers and government officials throughout the country. Laura is a member of the National Speakers Association and serves on the boards of the American Heart Association, the Clean the World Foundation and Event Solutions Magazine. She received the Steve Kemble Leadership Foundation Award for Excellence and Advocacy and was named one of the “100 Most Influential Women in Chicago” by Today’s Chicago Woman Magazine and one of Chicago’s “Most Bold and Beautiful” by Chicago Magazine. In 2007 American University in Washington, D.C., awarded Laura its “Leadership in Education” award and in 2009 the prestigious Oxford Union in England invited Laura to speak on the Foreign Policy Legacy of the United States and the role of Women in the World. Laura is headquartered in Chicago, Illinois, where she founded White House Strategies in 2001. Laura travels extensively both domestically and internationally to work with Fortune’s Top 50 and 500 companies, independent businesses, industry associations, universities and nonprofit organizations, motivating people from all walks of life to EAT, DRINK & SUCCEED!
3 www.WhiteHouseStrategies.com · USA: 312.523.6220 · UK: 07950 414 151 · Ashley@WhiteHouseStrategies.com
SLIDE 4
AN OVERVIEW Laura Schwartz is an unforgettable, high-energy speaker who delivers a customized seminar loaded with powerful ways to take advantage of untapped opportunities all around you. In each tailored presentation Laura sets the stage for a positive adventure, one that will empower your corporation, motivate your organization, unify your team and expand your opportunities as an individual both professionally and personally. She will jumpstart your event with an energizing program that leaves the audience talking, thinking and succeeding! Laura brings style and substance center stage as she reveals essential tools you can use to unlock hidden opportunities in your business and beyond. Whether you're an entrepreneur, part of a sales team, an independent consultant, a Fortune 500 CEO or somewhere in between, Laura will motivate you to turn relationships into partnerships and ideas into realities as you Eat, Drink and Succeed! In addition to keynoting, Laura also emcees conferences and events large and small, conducts interviews on stage with CEO's and organization leaders and moderates expert panel discussions.
4 www.WhiteHouseStrategies.com · USA: 312.523.6220 · UK: 07950 414 151 · Ashley@WhiteHouseStrategies.com
SLIDE 5 KEYNOTES:
Eat, Drink & Succeed!
Based on Laura’s book Eat, Drink & Succeed! Climb Your Way to the Top Using the Networking Power of Social Events In this, her signature seminar, Laura explains how to maximize not only day to day business opportunities but how to use your social scenes and ordinary ‘social’ events to further your career and change your life. Through poignant and entertaining anecdotes from her behind-the-scenes experience at the White House, Laura reveals her secrets to success, sharing essential networking tools that will increase sales, productivity and leadership, and propel you to the next level in business and beyond. She shows how the same keys that fueled her success have worked for business powerhouses like Steven Spielberg and Oprah Winfrey, as well as CEOs, entrepreneurs, non-profit leaders and even stay-at-home parents. Most importantly, she shows how they can work for you! Many people approach networking with the idea “What can you do for me?” Instead, Laura believes that your networking mantra should be “What can I do for you?”, because it’s in helping others that we are best able to achieve for ourselves and positive, powerful networking leads to powerful outcomes for ourselves and others. With this in mind, Laura shows how you can find such partnerships in your day to day business interactions, annual conferences and social events in your overlooked social scenes such as your gym, your church, even your child’s baseball league or neighborhood happy hours. No matter how social an event may appear, it is still business. It’s up to you, the guest, to realize an event’s potential to make a difference in your own professional and personal life. Laura teaches you how a prepared guest can get more out of an event than just the food or drink and turn social
- ccasions into tremendous business opportunities. She shares useful techniques that will provide you with the
tools for instant entrée into the elite circles of your communities, including how to leverage the powers of preparation, introductions and conversation. She also provides insider tips about effective follow-ups, the etiquette
- f the business card and her essential event guest checklist.
After all, as Laura says, our jobs may be 9 to 5, but our careers are 24/7. She’ll teach you how to maximize the potential of every moment.
5 www.WhiteHouseStrategies.com · USA: 312.523.6220 · UK: 07950 414 151 · Ashley@WhiteHouseStrategies.com
SLIDE 6 KEYNOTES:
Eat, Drink & Get Ready To Succeed!
A Conference Kickoff This high-energy, 30- to 45-minute presentation is the perfect way to energize your group for the conference ahead, while also teaching them valuable tips about how to maximize their time there. Based on her philosophy that every social and planned interaction is an opportunity for career development, Laura will teach your conference attendees proven tips they can immediately put to work to build partnerships and excel both during and in between conference events. Whether approaching registration, attending a class, walking the exhibit hall or enjoying conference happy hours or evening socials, attendees will be empowered to take every facet of the conference and make it work to their full advantage. Laura will incorporate your specific conference activities, initiatives or goals into her kick-off presentation, ensuring that the information is topical, relevant and valuable to your audience. Attendees will start the conference engaged, inspired and energized to Eat, Drink & Succeed!
Eat, Drink and Empower!
How to Create and Host a Powerful Event “We do not host events. We host guests.” – Laura Schwartz Using this as her guiding philosophy, Laura teaches her audience how to produce an event that will be fun and entertaining for guests while also achieving the objectives of the host person or host organization. Drawing on her eight-year tenure at the White House, Laura shares the tools it takes to be a confident, effective
- host. CEO or socialite, entrepreneur or account executive, spouse or student – every audience member will learn
the essential strategies to take their events to the next level. A confident, capable host is the core ingredient for any successful event, whether it’s a client dinner, power lunch, annual conference, backyard barbeque or child’s birthday party. Laura will teach your audience the tricks of the trade and, in doing so, empower them to feel fully secure in that role. Along the way, Laura colors her presentation with anecdotes from her time in the White House, discussing the intrigue and inside secrets of State Dinners and powerful White House conferences. She shares captivating visuals that will inspire and engage. Audience members will be motivated to set off on a social adventure in which they’ll explore new ideas, conquer their fears and empower themselves with the tools they need to become an effective host.
6 www.WhiteHouseStrategies.com · USA: 312.523.6220 · UK: 07950 414 151 · Ashley@WhiteHouseStrategies.com
SLIDE 7 KEYNOTES:
Empowerment Through Service
A motivating address that shows how giving back can play a key role in the foundation of success for an industry, organization and an individual. The 19th century French social scientist Alexis de Tocqueville once stated that the defining characteristic of America is its commitment to service. In this moving keynote address, Laura puts a modern-day twist on de Tocqueville’s statement, showing how giving back today can make a difference in your world and in your
- rganization. Regardless of their role in organization, Laura will empower your audience members to strengthen
their commitment, whether that means working harder, becoming more involved or giving greater. As Laura explains, volunteer associations and service organizations are instrumental in our society because they can often do things more effectively than our own government. She communicates the power of service using colorful examples and entertaining anecdotes from her work both in the White House and afterward traveling around the world with the Clinton Global Initiative. Audience members will feel empowered to give and continue to give back through the sponsoring organization because they’ll see that their service not only affects the lives of those they help directly, but also their own personal and professional communities. Laura tailors this keynote address based on the association’s objectives and the audience in order to create a completely unique presentation that is appealing, engaging and, most importantly, effective. This presentation has been successfully used to inspire organizations for their annual conference, to motivate donors and raise funds for new non-profit initiatives, and to kick-start membership drives and raise awareness in the community. Corporations have also used this keynote as a way to motivate their employees for their internal campaigns and company-wide philanthropy. Laura has presented customized versions of this address to organizations such as the United Way, YWCA, American Heart Association, Illinois Governor’s Conference, General Federation of Women’s Clubs, Emergency Nurses Association and the Junior League of Chicago. Each organization has reported stronger results with this keynote than in previous years. THE WHITE HOUSE PRESENTATIONS:
The Art of a State Dinner
Laura discusses the intrigue and inside secrets of a state visit and unveils the foundation on which a successful state dinner is created. Discussing the social traditions started by Jacqueline Kennedy as well as the small details— seating, menu, entertainment—that make a big impact, Laura will emphasize the power and importance of the confident, gracious host. In this visually stunning presentation, Laura shares advice on how participants can create effective gatherings and events while incorporating their personal styles and respecting their budgets. Whether you’re hosting a small, personal event with a budget of $50 or a $5 million corporate function, an event with a capable host has unlimited potential. Laura teaches her audience how to be that host and to produce state dinner- quality events for any occasion or objective.
7 www.WhiteHouseStrategies.com · USA: 312.523.6220 · UK: 07950 414 151 · Ashley@WhiteHouseStrategies.com
SLIDE 8
THE WHITE HOUSE PRESENTATIONS:
The Power of the Presidential Inauguration
Laura offers a sneak peak into the deep and colorful history of Presidential Inaugurations, their elements and details including the swearing in, parade, and of course the balls. It’s one of the most coveted invitations in Washington every four years. Laura discusses the power of an Inauguration, from how guests vie for an invitation to how they work the most powerful room in Washington. She also shares the traditional and sometimes unique locations, planning and participation of the First Family that dates back to George Washington at our first Inauguration in New York City. After all, Inaugurations and their balls are so powerful they only happen every four years!
Holidays at the White House
Laura takes her audience on a holiday adventure through her detailed descriptions and visuals of the incredible White House Holiday Celebrations. In this complete behind-the-scenes look at the evolution of the Holiday celebration, Laura leaves not a sprig of holly unturned, sharing all the details from the first planning session in January to the first holiday reception in December. Audiences will be enthralled by stories of the thousands of artisans and craftsmen who work tirelessly to create the White House holiday décor. Laura will provide a glimpse into the top-secret process of designing the Gingerbread House and the hunt for the official White House tree. Audiences of all ages delight in this upbeat presentation, one that promises to enchant, amaze and inspire participants to experience a bit of the White House holiday whimsy in their own home.
Tea Traditions
Laura highlights and brings the traditions of White House Teas into the participant’s own home. Jacqueline Kennedy was known for hosting teas with reporters in the White House’s East Garden, which was her own power setting for tea. By looking at the history of tea and the powerful women that have partaken in the tradition, Laura will teach audiences how to realize the potential power of this time-honored practice.
Rose Garden Rendezvous
The Beauty and Purpose of the White House Gardens Did you know the 18 acres The White House sits on is actually considered a National Park? Laura takes her audience on a journey through the history and development of the White House Gardens and their evolving uses through the decades. While the gardens have long been known as a place of respite and reflection for the most powerful man in the world, they are also the setting for thousands of historic and social events, from bill signings, press conferences and the traditional pardoning of the Thanksgiving turkey to weddings, teas, dinners, concerts and millennium celebrations. Laura will offer her audience a glimpse into the secrets of the gardens and perhaps inspire them to grow a rose garden of their own!
8 www.WhiteHouseStrategies.com · USA: 312.523.6220 · UK: 07950 414 151 · Ashley@WhiteHouseStrategies.com
SLIDE 9 AUDIENCE PRAISE: Laura’s talent and command of the audience, as well as a well-presented keynote address made the show for all in
- attendance. I would highly recommend Laura as a keynote and emcee. I am proud to have worked with her and
will leverage the fact that I know her in every circle I can! – Kevin Johnston, Director of Events, Collinson Media and Events She (Laura) is organized and she delivers—our members loved her. She worked in association information and SWS details throughout her presentation. She had studied us and knew what we were all about. And we are a tough group—as people who hire and hear speakers all the time, we are hard to impress. But Laura brought out the best in everyone and she got outstanding reviews! – Beth Brooks, President & CEO TX Society of Association Executives You did a tremendous job emceeing! I have read the book from cover to cover. I especially enjoyed your Power Point reiteration in the back! – Candi Gilar, Sr. Manager, Business Development, American Express You were so very energetic and offered an interesting approach to networking—‘what can I do for you’ instead of ‘what can I get from you.’ I’m now living by it and can’t wait to get back to work! – Lisa M., Mercedes North America You build self-awareness, confidence and a positive attitude, which will lead to opportunity for all of us! – Liz Barnes, Vice President Community Investment HSBC You really were the first thing on my mind this morning! Your presentation was inspirational and exactly what I needed to stay motivated toward my networking and recruiting goals. – Andrew Zwanziger, The Container Store Thank you for a phenomenal presentation at the EmCare Annual Kick-off. Your presentation will help move us to the next level. I received comments such as, “Thank you for an amazing meeting.” “It is a terrific vision for the company” “Best meeting I’ve ever attended.” “I’m pumped.” “Wow!” “We are changing healthcare.” “There is no limit to where we can take this company.” – Jay Taylor, Executive Vice President, Emergency Medicine Services Corporation You were engaging, well prepared, had appropriate stories that addressed each point you were trying to make, creative, and you provided valuable content. You were entertaining, too! I especially loved how you incorporated the venue/host and the organization throughout your content. Fabulous! You knocked it out of the park! – Susan Ellefson, Director of Public Relations The Peninsula Chicago Laura, you were just terrific at our meeting and we received nothing but rave reviews back from our attending members! I can’t remember a time when one of our speakers received such all around praise from this many
- attendees. Great job and thank you for making us look so smart by booking you for the event!
– Jason Carroll, Director of Events The Florida Aquarium, President Tampa Bay Meeting Planners International Laura’s enthusiasm as she presented each and every award kept the audience on their toes. What could have been a lengthy, uneventful program became a true celebration of everyone’s work to bring United Way’s mission to life. She was flawless! Attendees raved that this year’s program was by far their favorite due in large part to Laura’s energy. – Sarah Frick, Communications Director, United Way
9 www.WhiteHouseStrategies.com · USA: 312.523.6220 · UK: 07950 414 151 · Ashley@WhiteHouseStrategies.com
SLIDE 10
Additional information on Laura Schwartz, her presentations and pricing available upon request Ashley Brooks Vice President of Communications, White House Strategies Ashley@WhiteHouseStrategies.com 312.643.1923
10 www.WhiteHouseStrategies.com · USA: 312.523.6220 · UK: 07950 414 151 · Ashley@WhiteHouseStrategies.com
Additional information on Laura Schwartz, her presentations and pricing available upon request Ashley Brooks Vice President of Communications, White House Strategies Ashley@WhiteHouseStrategies.com 312.643.1923
10 www.WhiteHouseStrategies.com · USA: 312.523.6220 · UK: 07950 414 151 · Ashley@WhiteHouseStrategies.com
