Why UX is not only the responsibility of the UXer By Janne Jul - - PowerPoint PPT Presentation

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why ux is not only the responsibility of the ux er
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Why UX is not only the responsibility of the UXer By Janne Jul - - PowerPoint PPT Presentation

Dec 15, 2022 266 likes •1.02k views

Why UX is not only the responsibility of the UXer By Janne Jul Jensen twitter @JanneJulJensen mail janne.jul.jensen@lego.com ME ME Software engineer ME Software engineer Researcher ME Software engineer Researcher Ph.D. ME

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Why UX is not only the responsibility of the UX’er

By Janne Jul Jensen

twitter @JanneJulJensen
 mail janne.jul.jensen@lego.com

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ME

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ME

Software engineer

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ME

Software engineer Researcher

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ME

Software engineer Researcher Ph.D.

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ME

Software engineer Researcher Ph.D. Trifork A/S

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ME

Software engineer Researcher Ph.D. Trifork A/S LEGO Group

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YOU

What do you do?

?

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Information Architect User Experience Designer Interaction Designer Usability Engineer User Experience Architect User Interface Architect User Interface Designer User Experience Specialist Usability Specialist

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User Interface Designer Interaction Usability Information Specialist Expert Professional Architect Content Visual User Experience Engineer Junior Senior Chief

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WHAT IS UX?

Interaction Design Motion Design

Design Simulation Scenario Design Navigation Design Application Design Interface Design

Invention Design

Media Installations Interactive Environments Ubiquitous Computing Controls Usability Engineering Sound Design Audio Engineering Sociology Human Factors Cognitive Science Psychology

Human Computer Interaction

Informatics

Ergonomics Electrical Engineering Industrial Design Mechanical Engineering Spatial Experience

Architecture Marketing Content Requirements Information Architecture

Signage Functional Specifications Generative Design

Content Creation

InfoVis DataVis Visual Design Information Design

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WHAT IS UX?

User Experience Design Interaction Design Motion Design

Design Simulation Scenario Design Navigation Design Application Design Interface Design

Invention Design

Media Installations Interactive Environments Ubiquitous Computing Controls Usability Engineering Sound Design Audio Engineering Sociology Human Factors Cognitive Science Psychology

Human Computer Interaction

Informatics

Ergonomics Electrical Engineering Industrial Design Mechanical Engineering Spatial Experience

Architecture Marketing Content Requirements Information Architecture

Signage Functional Specifications Generative Design

Content Creation

InfoVis DataVis Visual Design Information Design

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PITFALLS

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PITFALLS

Too little….

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PITFALLS

Too little…. Too late…

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PITFALLS

Too little…. Too late… Too detached…

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PITFALLS

Too little…. Too late… Too detached… Too defocused…

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PITFALLS

Too little…. Too late… Too detached… Too defocused… Too rookie…

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HOW UX WANTS TO BE SEEN

Field Research Face to face interviewing Creation of user tests Gathering and organising statistics Creating personas Product design Feature writing Requirement writing Graphic art Animations Interaction design Navigational design information architecture Usability Prototyping Interface Layout Interface design Visual design Iconography Taxonomy creation Terminology creation Copywriting Presenting and speaking Working tightly with programmers Brainstorm coordination Design culture evangelism

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HOW UX IS TYPICALLY SEEN

Field Research Face to face interviewing Creation of user tests Gathering and organising statistics Creating personas Product design Feature writing Requirement writing Graphic art Animations Interaction design Navigational design information architecture Usability Prototyping Interface layout Interface design Visual design Iconography Taxonomy creation Terminology creation Copywriting Presenting and speaking Working tightly with programmers Brainstorm coordination Design culture evangelism

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UX IS NOT A BUBBLE

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MASLOWS HIERARCHY OF NEEDS

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MASLOWS HIERARCHY OF NEEDS

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WiFi

MASLOWS HIERARCHY OF NEEDS

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IF MASLOW HAD BEEN A USER

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IF MASLOW HAD BEEN A USER

Data / Content

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IF MASLOW HAD BEEN A USER

Functionality Data / Content

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IF MASLOW HAD BEEN A USER

Interaction Design Functionality Data / Content

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IF MASLOW HAD BEEN A USER

Graphics Interaction Design Functionality Data / Content

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IF MASLOW HAD BEEN A USER

Graphics Interaction Design Functionality Data / Content U s e r E x p e r i e n c e

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STAKEHOLDERS

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STAKEHOLDERS

Project Managers

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STAKEHOLDERS

Project Managers Marketing

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STAKEHOLDERS

Project Managers Marketing Legal

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STAKEHOLDERS

Project Managers Marketing Legal Visual

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STAKEHOLDERS

Project Managers Marketing Legal Visual CXOs

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STAKEHOLDERS

Project Managers Marketing Legal Visual CXOs Developers

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STAKEHOLDERS

Project Managers Marketing Legal Visual CXOs Developers Security

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BECAUSE WE CAN

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OH NO, YOU DIDN’T!

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SCARED TO DEATH

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#€%€&/(€%#”!!#”!#€”!

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SIGNING OFF YOUR FIRST BORN

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“I CONFIRM THAT…”

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IT’S ALL ABOUT THE BLING

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IT’S ALL ABOUT THE BLING

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…SAID NO USER EVER

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SEARCH AND THOU SHALT FIND

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TICK TOCK….

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LESS IS MORE

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LESS IS MORE

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MORE IS MORE?

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HOOOOOOOPS!

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UX IS THE UX’ERS RESPONSIBILITY…

UX

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UX IS THE UX’ERS RESPONSIBILITY…

Data

UX

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UX IS THE UX’ERS RESPONSIBILITY…

Budget Data

UX

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UX IS THE UX’ERS RESPONSIBILITY…

Budget Data Technology

UX

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UX IS THE UX’ERS RESPONSIBILITY…

Budget Data Technology Business

UX

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UX IS THE UX’ERS RESPONSIBILITY…

Budget Data Technology Business Security

UX

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UX IS THE UX’ERS RESPONSIBILITY…

Budget Deadline Data Technology Business Security

UX

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UX IS THE UX’ERS RESPONSIBILITY…

Marketing Budget Deadline Data Technology Business Security

UX

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UX IS THE UX’ERS RESPONSIBILITY…

Marketing Budget Deadline Data Technology Business Security

UX

Graphics

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UX IS A TEAM EFFORT!

Marketing Budget Deadline Data Technology Business Security

UX

Graphics

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Aarhus Copenhagen Zurich Amsterdam Berlin Budapest Buenos Aires Krakow Leeds London San Francisco Seattle Stockholm

Thank you! Questions?

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Aarhus Copenhagen Zurich Amsterdam Berlin Budapest Buenos Aires Krakow Leeds London San Francisco Seattle Stockholm

Janne Jul Jensen

janne.jul.jensen@lego.com @JanneJulJensen

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