Why you need to start text marking today! By: Brian Mikes - PowerPoint PPT Presentation

Why you need to start text marking today! By: Brian Mikes Betwext.com February 19, 2020

15 Seconds About Me 10 years Banking 12 years Entrepreneur Publishing, SAAS, Physical Products Online sales, Facebook ads, Google ads, Email Marketing & Text Marketing

15 Seconds About Betwext.com Founded 2010 Focused on text marketing for small business Thousands users +5 million Monthly texts

Topics Why texting Ideas on using texting Design a campaign in 10 min Q&A

Get the Slides Text “Learn” To 480.508.9444

Should You Use Texting? 230 Million cell phones Looked at 150 times a day / every 7 min 90% of text messages are read in 3 min

Text 1 to 1… OR… 1 to Many!

Text Vs Email 20% +90%

Text Vs Social Media 1% 5% +90%

Who Uses Text Marketing ➔ Entrepreneurs ➔ Speakers ➔ Influencers ➔ Restaurants / Bars / Night clubs ➔ Coaches ➔ Nonprofits / Schools / Churches

Even Gary Vaynerchuk

Everyone Is!

Everyone Is!

What to Text ➔ Blog Links ➔ News ➔ Inspiration ➔ Reminders ➔ Specials / Coupons ➔ Ask a question ➔ Video links

SMS Vs MMS Long SMS MMS SMS/MMS

What NOT to Text ➔ Spam blockers used by carriers ➔ Bad links ➔ Keyword driven ◆ Pornographic / Illegal Activity ◆ Sweepstakes ◆ Financial ◆ Unsolicited Messages

Quick Rules of Texting ➔ Get Permission ➔ Don’t Spam ➔ Send right time / Info ➔ Segment List ➔ Use “Stop to End” ➔ Monitor responses

Technical Stuff - Numbers ➔ Shortcodes (5-6 digit) ➔ Shared Shortcodes (Going away) ➔ Long Codes (10 Digit) ➔ 1-800 Numbers (New… High Volume)

High Volume Senders ➔ 300-500 Messages per send ◆ Additional Numbers / 1-800 ➔ Monthly Messages ◆ 25,000 - 50,000 ◆ 100,000 - 400,000

Technical Stuff - Keywords Text “Learn” To 480.508.9444

Consider This... ➔ Dedicated phone numbers (no sharing) ➔ Multi-Number accounts ➔ Change phone numbers ◆ Local ◆ 1-800 ◆ Dedicated Shortcode

Consider This... ➔ Keywords - Costs ➔ Auto-responders ➔ Drip Sequences ➔ Text Scheduling

Consider This... ➔ Lists (to segment customers) ➔ Upload Contacts ➔ Online name capture tools ➔ Email & Text notifications

Consider this... ➔ Online support ➔ Training videos ➔ Pricing ➔ Long term contracts ➔ Ease of use

A 10 Minute Text Marketing Strategy

Step 1 - Customer Questions ➔ Information / resources? ➔ Features? ➔ Delivery Details? ➔ How-to?

Step 2 - The Calendar ➔ Identify Holidays ➔ Important Dates ◆ March 3rd – Super Tuesday ◆ March 17th – St. Patrick’s Day ◆ March 20th – International Day of Happiness!

Step 2 - DaysOfTheYear.com Mar 1 - World Compliment Day Mar 21 - Quilting Day ➔ ➔ Mar 2 - Banana Cream Pie Day Mar 22 - goof off day ➔ ➔ Mar 3 - World Wildlife Day Mar 23 - Puppy Day ➔ ➔ Mar 4 - Toy Soldier Day Mar 24 - Chocolate COvered Raisins Day ➔ ➔ Mar 5 - Cheese Doodle Day Mar 25 - Waffle Day ➔ ➔ Mar 6 - Employee Appreciation Day Mar 26 - Purple Day ➔ ➔ Mar 7 - Plant Power Day Mar 27 - International Whiskey Day ➔ ➔ Mar 8 - International Women's Day Mar 28 - Something on a stick day ➔ ➔ Mar 9 - Barbie Day Mar 29 - World Piano Day ➔ ➔ Mar 10 - Day of Awesomeness Mar 30 - Pencil Day ➔ ➔ Mar 11 - World Plumbing Day Mar 31 - Eiffel Tower Day ➔ ➔ Mar 12 - Girl Scout Day ➔ Mar 13 - World Sleep Day MARCH - Social Work Month ➔ ➔ Mar 14 - Pi Day MARCH - Small Press Month ➔ ➔ Mar 15 - Ides of March (Brutus Day) MARCH - Peanut Month ➔ ➔ Mar 16 - Panda Day MARCH - Women's History Month ➔ ➔ Mar 17 - St Patrick's Day MARCH - Nutrition Month ➔ ➔ Mar 18 - Awkward Moments Day MARCH - Music In Our Schools Month ➔ ➔ Mar 19 - Caramel Chocolate Day MARCH - Credit Education Month ➔ ➔ Mar 20 - World Storytelling Day ➔

Step 3 - Your CTA ➔ Store visits? ➔ Website visits? ➔ Selling a product or service? ➔ Providing Education? ➔ Driving Phone calls? ➔ Video Views?

Step 4 - Mix and Match ➔ Text 1 – Send blog post link (Education) ➔ Text 2 – Highlight Super Tuesday (Offer) ➔ Text 3 – Ask a Question (CTA= Text back) ➔ Text 4 – News article link (Education) ➔ Text 5 – Answer customer question (Link Video) ➔ Text 6 – St. Patrick’s Day DEAL (Coupon)

Step 4 - Mix and Match ➔ Text 7 – Deal reminder text (Link Order Page) ➔ Text 8 – New case study (Education) ➔ Text 9 – International Happiness Day – Send Joke in Text! ➔ Text 10 – Highlight feature answering customer question (Link to Video) ➔ Text 11 – Promote blog post (link to blog) ➔ Text 12 – April - Jazz appreciation month (Education)

Step 5 - Write Your Content ➔ SMS = 160 Characters ➔ Keep your content short and sweet ➔ Always identify yourself ➔ Always include Call To Action (CTA) ➔ Always include opt out info

Questions? Text “Learn” To 480.508.9444

To learn More BETWEXT.com Email: Brian@betwext.com