Willamalane Needs Assessment Key Findings Introduction The Needs - - PowerPoint PPT Presentation

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Willamalane Needs Assessment Key Findings Introduction The Needs - - PowerPoint PPT Presentation

Willamalane Needs Assessment Key Findings Introduction The Needs Assessment addressed these four themes: 1. Awareness - How well do respondents know Willamalane and its programs and services? 2. Participation - How do respondents feel about the


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Willamalane Needs Assessment

Key Findings

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Introduction

The Needs Assessment addressed these four themes:

  • 1. Awareness - How well do respondents know Willamalane and its programs

and services?

  • 2. Participation - How do respondents feel about the current offerings of

Willamalane? What offerings would they like to see?

  • 3. Satisfaction - Do programs and services offerings meet expectations?
  • 4. Communication - How do respondents currently, or prefer to communicate

with Willamalane?

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Methods

CPW used five different outreach methods to conduct the Needs Assessment:

1. Online Survey 2. Mailed Survey

3.

Spring Up Events

a. Short survey for people who used a Willamalane service b. Short survey for people who haven’t used a Willamalane service

4. Distribution of Short Survey at Willamalane Facilities 5. One Targeted Conversation with Spanish speaking community

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Findings

  • Online Survey (Long Form)

○ 1,079 completed surveys.

  • Mailed Survey (Long Form)

○ 2,000 surveys mailed. 139 responses. = 6.95% response rate

  • Short Form

○ 547 user surveys. ○ 117 non-user surveys.

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Familiarity with Willamalane and its Services

Willamalane is well known throughout the district. In fact, most respondents, almost 97%, reported some level

  • f familiarity with

Willamalane.

n = 1,881 Source: Mailed, Online, and Short Surveys

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Financial Assistance Inclusion Services

Of respondents reported that they were aware that Willamalane Park and Recreation District offers financial assistance to those who qualify. Respondents reporting a 2015 household income of less than $19,999 were slightly more likely than average to be aware that Willamalane offers financial assistance. Of respondents reported that they were aware that Willamalane offers reasonable accommodations through its Inclusion and Accessibility Services. Respondents reporting that a member of their household experiences a disability were more likely to report that they were aware of the accommodations available through Willamalane’s Inclusion and Accessibility Services

44% 47% 56% 60%

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Participation in Willamalane Services

n = 1,022 Source: Mailed and Online

Over 80% of respondents from

  • nline and mailed surveys

reported that they have participated in a Willamalane service in the last 12 months. Respondents were slightly more likely to report visiting a park or trail (76%) or facility (68%) than participating in classes and activities (47%) or attending events (42%).

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Suggestions for New Classes and Activities

Classes

Exercise - 61 responses Arts and crafts - 52 responses Accessibility concerns - 38 responses Youth-based - 24 responses Cooking - 24 responses Dance - 23 responses Life Skills - 19 responses Outdoor Recreational - 15 responses Health-based - 14 responses Technical skills - 13 responses Musical - 11 responses Performance Art - 2 responses Arts with a social benefit - 2 responses Languages - 12 responses Outdoor Educational- 10 responses Self-defense - 10 responses Adult-specific (General) - 9 responses Child-Parent - 9 responses Pricing Concerns - 6 responses Literary - 6 responses All-age classes - 6 response Adult-specific (Fitness) - 5 responses Pet-Related - 4 responses Emergency Preparedness - 3 responses Historical - 3 responses Plant care - 2 responses Homeschooler accommodations - 2 responses Card Games - 1 response Gender-specific exercise - 1 response Academic Tutoring Support - 1 response

Activities

Exercise/Sports - 29 responses Outings - 15 responses Social - 15 responses Facility Suggestions - 12 responses Youth-based (general) - 11 responses Outdoor recreational - 10 responses Adult-only - 8 responses Youth Fitness - 7 responses Accessibility concerns - 7 responses Artistic/Cultural - 5 responses Multigenerational - 3 responses Educational - 3 responses Musical - 3 responses Experience learning - 2 responses Pet-related - 1 response

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Barriers of Non-users

Source: Mailed, Online, Short Surveys

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Satisfaction with Willamalane Services

n = 1,066 Source: Mailed and Online

In comparing the two results, it appears that Willamalane has improved on its already high satisfaction rating. In 2012, 86% respondents rated Willamalane facilities and services as a “four”

  • r a “five”, in 2016, this

number was 90%.

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Satisfaction with the Value Customers Pay

Around 50% of respondents reported that the value they received was “equal to” the price they paid. 27% percent reported that the value they received was “greater than” the price they paid. Only 6% reported that they value they received was “less than”the price they paid.

n = 931 Source: Mailed and Online

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Communication with Willamalane Non-users

Respondents who reported not participating in Willamalane services in the last year because they did not know what was available would prefer to learn about Willamalane through:

  • Willamalane’s website;
  • Willamalane email;
  • Facebook;
  • Willamalane Recreation Guide;
  • Or a printed Willamalane newsletter
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Major Takeaways

  • Patrons are more satisfied with Willamalane services than they were in 2012
  • Increase community outreach in general, but target underserved populations
  • Diversify programs and services to serve the Latino population
  • Increase awareness of available Inclusion and Accessibility accommodations
  • Adjust programming schedules, fees and locations to meet the needs of the

patrons

  • Collect feedback on a more regular basis and utilize that data in future

programming

  • Consider data from this Needs Assessment as baseline information when

collecting feedback in the future

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Long Form Survey Written Responses

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Dissatisfaction with Classes, Activities, and Services

Classes

Class Duration - 4 responses Safety - 1 response Scheduling Conflicts - 18 responses Size - 4 responses Curriculum - 14 responses Instruction - 10 responses Staffing - 4 responses Pricing/Affordability - 6 responses Communications - 3 Expanded Programming - 10 responses Administration - 4 responses Time Management - 4 responses Inexperienced Instructors - 2 responses

Activities

Scheduling Conflicts - 1 response Seasonal Scheduling - 1 response Disappointing Instruction - 15 responses Better Supervision - 1 response Lack of accountability for youth - 3 response Affordability - 8 responses Bad communication - 2 responses Logistics - 3 responses Need more programming - 5 responses Staff rotation - 1 response Advertising - 1 response Inconsitency in administration - 2 responses

Events

Size - 2 responses Lack of Affordability - 3 responses Inadequate Staffing - 1 response Poor Administration - 4 responses Better Advertising - 1 response Safety of Youth - 1 response Lack of diversity in programming -2responses Better event organization - 2 responses More information at events - 1 response Expanding existing programs - 1 response More funding - 1 response

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Dissatisfaction with Classes, Activities, and Services

Facilities

Scheduling - 6 responses Poor Administration - 1 response Expanded hours - 1 response Lack of space - 13 responses Lack of equipment - 12 responses Segregating facilities - 1 response Expanding facilities - 9 responses Cleanliness - 1 response Safety - 6 responses More active staff - 1 response Technology improvements - 3 responses Accessibility - 10 responses Affordability - 16 responses Lack of communication - 23 responses Cultural Display - 2 responses Disappointing logistics - 8 responses Inconsistent Pricing - 1 response Improving maintenance - 2 responses

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Outdoor Programming

Classes

Exercise - 44 responses Outdoor Recreation - 68 responses Sports - 51 responses Navigations skills - 15 responses Plant/Nature Education - 36 responses Survival - 23 responses Outdoor Education - 37 responses Outdoor Safety - 16 responses Art - 7 responses Pet-oriented - 2 responses

Activities

Exercise - 42 responses Hiking (Social) - 29 responses Sports and Games - 27 responses Social - Family oriented - 13 response Pet-related - 2 responses Bird watching - 6 responses Recreation - 68 responses Educational - 10 responses Outings - 25 responses