Winter/2017 TABLE OF CONTENTS 3 Introduc2on 6 Our Organiza2on - - PDF document
Winter/2017 TABLE OF CONTENTS 3 Introduc2on 6 Our Organiza2on 8 Our Products 9 Grapes and Vineyard 10 The Cellar 12 Marke2ng and Communica2on 19 Confidential and Privileged | Podernuovo a Palazzone Distribu2on 20 Major Clients
Winter/2017
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Introduc2on
Our Organiza2on
Our Products
Grapes and Vineyard
The Cellar
Marke2ng and Communica2on
Distribu2on
Appendix 1: Team Appendix 2: Products Appendix 3: Ra2ngs Appendix 4: Special Formats Appendix 5: The Olive Oli Project
TABLE OF CONTENTS
Major Clients
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Sotirio Bulgari, born in 1857, was the founder of the Bulgari dynasty. He first opened a small store in the very centre of Rome, in Via Sistina and moved several years later to Via Condotti to create the legendary jewels that are appreciated all over the world today using the most precious stones. Many years have gone by, and four generations later Giovanni Bulgari, the son of Paolo, has started a venture in wines, continuing the same quest for excellence and commitment to elegance and beauty as his great, great grandfather had started. The Podernuovo estate was bought in 2004 by Paolo and Giovanni Bulgari and is located in the Southern tip of Tuscany, positioned within a triangle between Umbria and Lazio. The 54 acres of vineyard at Palazzone are part of the municipality of San Casciano dei Bagni, an ancient thermal retreat. The previously abandoned vineyard was completely replanted in 2007 and its South-East exposure imparts the wines its structure and elegance. The variegated soil goes from clayey and chalky, to sandy and pebbly, an ideal environment, combined with a mild climate: warm summers and relatively cold winters and moderate rainfall. The altitude of the vineyard is of 340 to 380 meters above sea level capitalizing on its natural slight slopes to avoid water stagnation.
INTRODUCTION
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Centuries ago Podernuovo a Palazzone was a staging postal station along the branch of the Via Cassia, the important Roman consular road. Subsequently, it became a trading outpost for Castello of Fighine, a Castle from the middle ages, which also owned the farming estate of
the countryside is still farmed in respect of the territories’ environmental balance and its ancient agricultural history. This region’s vineyards have been tended since the Middle Ages thus creating a special energy and motivation for those who work here to produce excellent wines. Everyone here knows to be part of the local history, perpetuating centuries old tradition and craftsmanship, honouring nature as well as their ancestors. “Vocation” is an important concept at Podernuovo a Palazzone, it refers not only to the people who have elected wine- making and tending the land as the main focus of their lives, but also to the land itself, which through the centuries has always been called a noble mission.
INTRODUCTION
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The vineyard is a personal project and investment of Paolo and Giovanni Bulgari. They already own other estates in and around Tuscany and have always been passionate about nature in general and wine in particular. In 2004 Paolo and Giovanni discovered Podernuovo, a small village close to Palazzone. They fell in love with this authentic piece of land and decided to purchase the estate and start to produce wine with the following objectives:
the environment
INTRODUCTION
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The company has been established with a long term vision in order to improve the full potential of the terroir to produce extraordinary wines. Employees and management are empowered in order to capitalize on each individual talent and commitment with a strong culture of respect for nature and the environment.
Our management teams combine’s various business background from Bulgari and from the wine industry bringing a global prospective to our company. For further info please refer to Appendix 1.
The company operates out of the winery’s headquarter located in the estate.
OUR ORGANIZATION
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The company is managed by Giovanni Bulgari (CEO), Giulio Figarolo di Gropello (CFO and Managing Director) and Francesca Zanoni as a board member (Executive Vice President Sales, Marketing & Communication). Stefania Aggravi in charge of Logistics and Administration, Stefano Piccio as Vineyard and Winery Master. The above team is coordinating a group of approximately 15 full time employees plus a number of part-time workers. An external oenologist works as a consultant. For more details see Appendix 1.
OUR ORGANIZATION
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Therra a Tuscany blend of Sangiovese, Montepulciano, Cabernet Sauvignon and Merlot. Argirio a Cabernet Franc. Sotirio A pure Sangiovese. Sotirio, Argirio and Therra are wines that appeal to those who appreciate excellence obtained by combining outstanding vineyards with unparalleled commitment. According to the poet Valentino Zeichen “Wine is the source of all poetry: I believe all classical Greco Roman poetry was produced by wine. Wine suddenly moves us closer to the truth, to knowledge, all the rest is foolishness”. Production target: 150.000 bottles, which should be reached by 2014 vintage. For all details on our products please refer to Appendix 2.
OUR PRODUCTS
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Grape varieties: mainly Sangiovese, followed by Montepulciano, Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot and Malbec. The estate measures 55 hectares, 26 of wich are vineyards , postioned at an altitudine that Ranges roughly from 200 to 400 metres. The cold winters and hot summers force the vines to a great stress and thus to produce the best grapes. The rigorous climate and terroir create character in a wine. Among the many different elements that make Podernuovo a Palazzone unique are its climate cycles and its vineyards located in different altitudes and sun exposures. The terroir is contained between Monte Cetona and other nearby hills and is not over affected by the presence of large lakes or water reservoirs. To bring the grapes in their best possible conditions to the winery is Giovanni Bulgari’s main
is common practice, to keep the plants healty and clean. The “soft prunning” created by Simont & Sirch was introduced in 2014.
GRAPES AND VINEYARD
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The “jewel” of the estate is without doubt the cellar that hosts all the production premises. Designed to perfectly blend-in with the landscape, it is a prime example of highly functional but entirely non invasive architecture. The estate uses geothermal sources to heat and cool the entire wine production and aging process, the solar power panels are used for energy to guarantee a harmonic approach to the landscape. Through a long corridor one gets access to all the production premises, from the vinification, maceration to the aging of the wines to the packaging and shipment. The tasting room with its unparalleled view on the entire process and also on the landscape completes the experience. Gardens and terrace surround the wine cellar that was conceived by Alvisi Kirimoto &
THE CELLAR
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The cellar was designed by prominent architect Massimo Alvisi of Alivisi-Kirimoto & Partners, an international firm with a strong focus on sustainability and eco-consciousness. As everyone who works at Podernuovo will confirm, land and nature are the most important elements of this project. The challenge was to build a cellar that could “support” nature, let the wines mature, without being invasive. Perfectly in line with our winemaking philosophy, Alvisi managed to design an elegant, modern yet simple, functional, efficient and above all environmentally sustainable building with breath-taking views. Massimo Alvisi commented “Beauty in my mind is mainly related to function, and a building is functional if the people who work in it enjoy its surrounding, feel the space around them as serene and not oppressive. I find this place very beautiful”.
THE CELLAR
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The logo designed by Japanese architect and designer Junko Kirimoto is inspired by a vineyard picture, taken many years ago by Giovanni’s mother at his grandmother’s vineyard near Rome, a place where Giovanni spent a lot of time during his childhood. The designer has reproduced the vineyard with a Japanese paint brush using the colour of our
element of our philosophy. Francesca Zanoni, Executive Vice President (also managing Marketing & Communication), has worked for many years at Bulgari before joining Podernuovo a
this project is Giovanni Bulgari’s sense of excellence and elegance that can be applied from the wine to it’s communication. She knows the level of excellence that Bulgari family strives for; and it is not related to the price of the wine or the family name, but rather to their DNA. The aim is to promote the wines of Podernuovo a Palazzone in all media worldwide - with the added challenge of creating a network of interesting people and potential customers - covering all aspects, from the product, to the public and corporate image.
MARKETING AND COMMUNICATION
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A press kit can be downloaded directly from our website www.podernuovoapalazzone.com
MARKETING AND COMMUNICATION
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MARKETING AND COMMUNICATION
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Our Website www.podernuovoapalazzone.com Our Facebook Page www.facebook.com/podernuovoapalazzone
MARKETING AND COMMUNICATION
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Our App “Pure Rubies” Is our app magazine that can be downloaded on iPad and contains several interviews to winemakers and wine lovers that are involved in our project
MARKETING AND COMMUNICATION
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Podernuovo a Palazzone’s Marketing policy foresees the creation of special events where the wines are presented to selected audiences. Furthermore a series of tasting events take place every year in cooperation with our local distributors. Special tastings for important wine connoisseurs are organized at the winery.
MARKETING AND COMMUNICATION
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Sponsorship, Donation and Philanthropy Besides sponsoring local activities Podernuovo is engaged on funding a specific non profit project in Naples: Piano Terra was established at the beginning of 2008 with the
parenthood and family. Its goal is to support the individual in all its forms and expressions and it seeks to engage in projects that pursue such a goal. In general the company will focus every year part of the marketing budget in creating events that can be associated to fundraising for non profit projects
MARKETING AND COMMUNICATION
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Our wines are currently distributed in USA, Greater China, Hong-Kong, Singapore, Dubai, Australia, Germany, Switzerland, Denmark, Sweden, and Italy. Information on our distributors can be found in Appendix 4.
DISTRIBUTION
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AIRLINE Cathay Pacific HOTELS & CLUBS Aman Resorts - Beijing Belleair Country Club - Florida Bulgari Hotels & Resorts – Milan Cordis Hotel at Langham Place – Hong Kong Crystal Tree Golf Club – Chicago Drake Hotel – Chicago Four Seasons - Los Angeles Four Seasons - Houston Grand Chalet - Gstaad Hotel Bel Air - Los Angeles Hotel Fieldmann - Munster JW Mariott - Shanghai Kee Club - Hong Kong & Shanghai Kowloon Shangri-la - Hong Kong Le Languedoc Inn – Nantucket Manchester Grand Hyatt – San Diego Pacific Club – Hong Kong Port Washington Yacht - New York Press Club - San Francisco Ritz Carlton - Shanghai, Chengdu Ritz Carlton – DFC Dubai Shangri-la China World Hotel - Beijing Soho House – West Hollywood Waldorf Astoria - Shanghai Xiao Nanguo Group - Shanghai
MAJOR CLIENTS
RESTAURANTS Acqua Al 2 – Littleton (Zagat 26) Acquerello - San Francisco (2 Stars – Zagat 28) Acquolina Hostaria – Roma (1 Star) Antonello Colonna Resort – Roma (1 Star) Barbounia – New York Bavette’s – Chicago (Zagat 26) Bazins On Church – Vienna (Zagat 26) Bice Ristorante – San Diego (Zagat 26) Brennan’s – Houston (Zagat 27) Castello di Fighine – Palazzone (1 Star) Club A Steakhouse – New York (Zagat 26) Coda Del Pesce – Isle Of Palms East By Northeast – The Hamptons NY Giuda Ballerino – Roma (1 Star) Gonpachi - Hong Kong (Kill Bill Restaurant) Hereford Beefstouw - Denmark, Sweden, Greenland - Various sites Hirschberg – Zurich Il Capriccio – Waltham (Zagat 28) I Quattro Passi – Nerano (2 Stars) Il Posto - Denver Klein Helgoland – Fur La Parolina – Trevinano (1 Stars) La Pecora Bianca – New York La Pergola – Roma (3 Stars) Lai Bun Fu – Hong Kong Le Dome de Cristal – Hong Kong Les Nomades – Chicago (Zagat 27) Luca – Denver (Zagat 28) Mama San - Hong Kong Marea Restaurant - New York (Zagat 27) Metamorfosi – Roma (1 Star)
Mulino a Vino – New York Obicà – New York Open Colonna - Roma (1 Star) Opera Bombana – Beijing Osteria Mozza - Singapore Panzano – Denver (Zagat 26) Pollen – Gardens By the Bay - Singapore Ritzi Restaurant - Mallorca Rivea By Alain Ducasse – London San Pietro – New York Soho House – West Hollywood Spago - Beverly Hills, USA Talvo by Dalsass - St. Moritz (1 Star) The Tasting Room – Frederick (Zagat 27) WINE SHOPS & WINE ONLINE Wine.com - USA Lot18 – New York Surdyk’s Liquor – Minneapolis Pernet – Gstaad Oliver’s Market – Santa Rosa Yankee Sturbridge - Massachussets Zachys – New York Convitis – Italy - Europe Enoteca Guerrini – Rome Ferro Wine – Northern Italy
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Giovanni Bulgari CEO and co-founder. Giovanni has worked at Bulgari in various departments from 1998 to 2005 when he decided to pursue his major interest by assuming the management of the Tenuta di Corbara estate in Umbria. In 2010 he joined the board of Podernuovo and was appointed CEO. Speaks English. Giulio Figarolo di Gropello MD and CFO. Giulio after 10 years in the reinsurance industry has founded Italre group in 1987, the company became leader in Italy and was sold to the Willis Group in 2003. From 2003 to 2008 Giulio has been CEO for all South European activities of Willis Re. Giulio joined the board of Podernuovo in 2010 and was appointed Managing Director and CFO in 2011. Giulio has been a board member of Bulgari from 1996 to 2011 and member of the international committee of MOMA/PS1 from 1996 to 2004. Speaks English and French. Francesca Zanoni Executive Vice President - Sales, Communication & Marketing. Francesca started her career at Shandwick in Milan, where she worked on international clients. From 1995 through 2006 she was in charge of the Corporate & Financial communication for Bulgari, and covered then the position of External Relations Senior Director taking care of the over 50 press offices the company had worldwide. In 2006 she started working as a consultant on communication strategy and crisis management mainly in the luxury business, art and food sector. Speaks German and English. Stefania Aggravi Logistics and Administration. Stefania has worked in charge of the administration office for 19 years at Gavioli winery, a well known “metodo classico” sparkling wine producer in
Stefano Piccio Wineyard and Winery Master. Stefano has over 20 years of experience in the wine
d’Orcia and Tenuta di Passopisciaro in Sicily where he has been in charge of the wine process, the agronomics and
has joined Podernuovo to be in charge of the winery and to supervise the agronomics of the estate in cooperation with the oenologist. Speaks French and Spanish.
APPENDIX 1
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The following pages illustrate the production of the winery since inception. Availability of the products changes according to sales and formats. Please check with your contact for information. APPENDIX 2
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APPENDIX 2
Sauvignon, Merlot
alcoholic fermentation at controlled temperature in stainless steel basins; malolactic fermentation in barriques; ageing for 12 months in 225Lt barriques and 4 months in cement tanks. Ageing for 12 months in bottles. Tasting notes Deep ruby red color with violet hues with hints of blueberries, pomegranate and cinnamon on the finish. Full bodied and intense, very tasty with sweet tannins with a very persistent agertaste.
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alcoholic fermentation at controlled temperature in 15Hl Oak troncoconic tank; malolactic fermentation in 225Lt barriques - ageing for 9 to 11 months in 225Lt barriques and 4 to 6 months in cement tanks. Ageing for 12 months in bottles. Tasting notes A great Tuscan wine from Cabernet Franc, with a touch of Cabernet Sauvignon. Fine and elegant, intense ruby red color with purple highlights and blacks hues. Aromas such as cocoa, smoky, coriander, nettle, licorice and tar can be perceived on the nose. In the mouth is powerful, warm, long lasting, mineral, balsamic, with fresh notes of menthol.
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APPENDIX 2
October
alcoholic fermentation at controlled temperature in 15-25 Hl oak troncoconic tank ; malolactic fermentation and ageing 1.000Lt Oak barrels. 12-20 months of ageing in bottles Tasting notes Sotirio is our top wine, made from Sangiovese grapes, following the best tradition of production in the Siena terroir. This pure expression of Sangiovese has ruby red colour. Develops many interesting aromas such as violet, sage, bay leafs, mint, tobacco, rhubarb and red berries. On the palate is lingering long, dry, fresh with sweet tannins.
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APPENDIX 2
temperature in stainless steel basins; in barrique with battonage. Tasting Notes Straw yellow color with greenish reflection. Aromas such as green apple and citrus. On the palate is mellow, long-lasting, fresh and a little bit mineral.
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APPENDIX 3
Wine Enthusiast Wine Advocate Migliori Vini d'Italia James Suckling Falstaff Wine Reporter Wine Spectator THERRA 2009 92 pts 89 pts 88 pts 89 pts 91 pts "Smart Buy" 2010 91+ pts 94 pts 92 pts 2011 92 pts 89 pts 91 pts 91 pts 2012 92 pts 92 pts 92 pts 2013 92 pts ARGIRIO 2009 92 pts 91 pts 90 pts 92 pts 2010 93 pts 92 pts 93 pts 91 pts 2011 91 pts 91 pts 95 pts 2012 92 pts 93 pts 2013 94 pts SOTIRIO 2009 90 pts 88 pts 92 pts 89 pts 2010 90 pts 93 pts 93 pts 2011 90 pts 92 pts 93 pts 2012 90 pts 92 pts Special Awards Therra 2009: Best Italian Wine Award @ 2014 Shanghai Wine100 Therra 2010: Gold Medal Award @ 2014 Shanghai Wine100 Therra 2012: Bronze Medal Award @ Decanter World Wine Award 2016 Argirio 2013: Silver Medal Award @ Decanter World Wine Award 2016 Therra 2013: Silver Medal Award @ Decanter World Wine Award 2017 Argirio 2014: Silver Medal Award @ Decanter World Wine Award 2017
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“I wanted to point out three exciting, up-and-coming estates recorded in this report: Podere San Cristoforo, Terenzi and PoderNuovo a Palazzone (in eastern Tuscany near the Umbrian border). These properties offer a terrific set of new releases and I think we will be seeing more great work from them in the future. PoderNuovo A Palazzone is owned by the Bulgari family (of jewelry and fine gems fame) and has shown a steady trajectory in improved quality over the past few years since the winery's opening.” Monica Larner – The Wine Advocate – 30 Sept 2015 Report: Italy, Tuscany: A Mixed Bag from Tuscany
Points Drink: 2015-2023
2011 Podernuovo A Palazzone Therra
“The 2011 Therra is a blend of the five red grapes grown at Podernuovo a Palazzone: Sangiovese, Cabernet Franc, Cabernet Sauvignon, Montepulciano and Merlot. This interesting blend offers huge fruit character with dark cherry, pressed blackberry, spice, tobacco and leather. It's a truly lovely wine that makes for a perfect option for grilled steak or roasted leg of lamb. You get the tannic structure from the two Cabernet varieties and the fruity softness from both the Montepulciano and the
acidic vein. ” Monica Larner – The Wine Advocate – 30 Set 2015 Italy, Tuscany: A mixed Bag from Tuscany “A blend of Cabernet Franc, Cabernet Sauvignon and Merlot from a seven-hectare vineyard, the 2011 Argirio is the most modern and extracted of Podernuovo's new
extraordinary opulence and softness of the fruit. In fact, it's almost too much of a good thing and you taste the 14.5% alcohol on the finish as well. Black impenetrable fruit sets the stage, and the wine follows through to the palate with super thickness, firm tannins and full-bodied appeal. Argirio is named after the thick, clay soils of the vineyard.” Monica Larner – The Wine Advocate – 30 Set 2015 Italy, Tuscany: A mixed Bag from Tuscany “The 2011 Sotirio is a pure expression of Sangiovese from one of the least explored and beautiful corners of
known appellations like Brunello di Montalcino and Chianti Classico, this pretty wine offers more density and concentration at the back. You really get a sense of the Tuscan sunshine here. Soft tannins wrap thickly
fruit, spice, balsam herbs and moist earth. Overall, this is a soft, round and enduring take on Sangiovese..” Monica Larner – The Wine Advocate – 30 Set 2015 Italy, Tuscany: A mixed Bag from Tuscany
Points Drink: 2015-2025
Points Drink: 2015-2022
APPENDIX 3
2011 Podernuovo A Palazzone Argirio 2011 Podernuovo A Palazzone Sotirio
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Therra 2010 94/100pts Guida ai Migliori Vini d’Italia: It presents a very intense ruby, explosive nose with hints of berries, roasting, plum, black cherry, spices, exotic wood, balsamic herbs, coffee, cocoa. The taste is full, elegant, silky with refined tannins, material, fresh ending, fruity, with long strokes of cocoa. Argirio 2011 95pts James Suckling: The last vintage of the cabernet Franc sensation, Argirio, is
firm and tannic but very finely textured, full bodied, ultra fine tannins and a long
Sotirio 2011 93pts James Suckling: Soft and fruity with a cherry, orange-peel and berry
This evolves beautifully in the glass. Aged about a year in large casks. Drink now
APPENDIX 3
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APPENDIX 4
Availability Upon Request
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40 THE OLIVE OIL TRIANGLE
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The Olive Oil Triangle is a project that was initiated in 2008 by Giulio Figarolo di Gropello and Giovanni Bulgari. Both have been running olive oil plantation on their respective estates, in and around Civita di Bagnoregio, incorporating respectively Essenza di Carma in alto Lazio and Podere dell’Ermellino in Umbria. In 2009 Paolo Bulgari’s estate Formica Alta in Tuscany joined the adventure thus creating a triangle between Tuscany, Umbria and Lazio. An uncompromising commitment to quality through an organic production and complete control of the production cycle were the common denominators of the two partners, each using a different combination of the three local olives types Frantoio, Moraiolo and Leccino.
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Due to a quite intense olive cultivation in the region, all producers, from small family businesses to medium sized, and even big estates, bring their olives once picked to a local
many days even weeks before they are actually being processed. This brings about that the
The acquisition of a state-of-the-art mill – produced in Sweden, market leaders in separation systems – is a key factor to the outrageous quality of the olive oil. The investment into an own mill – far more powerful than probably needed for a relatively limited olive oil production - was though the only option to make truly outstanding olive oil. The mill guarantees on one hand that the olives are processed within 24 hours from when they have been picked from the tree, and thus an extremely low acidity; and on the other, that only outstanding quality olives of the three estates, all organically grown, get production cycle and results quality-wise in the best possible olive oil on the market.
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Character: Medium green/gold color with hints of artichoke, thistle, fresh grass, basil, rosemary, sweet almonds, chicory and lettuce. Very harmonic taste and smell.
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Character: Intense gold color with hints of ar2choke, thistle, mint, rosemary, bi`er and sweet almonds and chicory. Harmonic taste and smell.
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Character: Intense gold color with hints of ar2choke, fresh grass, rosemary, bi`er almonds and le`uce. Harmonic taste and smell.
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THE OLIVE OIL TRIANGLE
7 3 FOGLIE GAMBERO ROSSO GUIDA OLI D’ITALIA 2016
Character: Intense gold color with hints of green and sweet apple and almonds, leaving freshness and floral sensa2on on the nose. Harmonic and elegant with medium bi`er and spicy taste with hints of green almonds, salad and chicory.
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47 THE OLIVE OIL TRIANGLE - PACKAGING
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THE OLIVE OIL TRIANGLE
48 Special awards: Essenza di Carma in the 100 Best Olive Oils from Italy “Atlante degli Oli Italiani” by Luigi Caricato Sua Eccellenza Italia 2013 from Gambero Rosso Since 2012 Tenuta di Carma products are included in Flos Olei, the guide to the best 300 Olive Oil Producers in the world Flos Olei World Guide Oli d‘Italia Gambero Rosso Italian Oil Essenza di Carma Bio 2013 85 pts 1 Leaf (79 pts) 2014 86 pts 2015 TBA 2 Red Leaves (89 pts) 100% Carma 2015 3 Leaves (Over 90 pts) Podere Ermellino Bio 2012 1 Leaf (79 pts) 2013 85 pts 1 Leaf (79 pts) 2015 TBA 2 Red Leaves (89 pts) Formica Alta 2013 83 pts 2 Leaves (86 pts) 2014 86 pts 2 Leaves (86 pts) 2015 TBA Not Submi`ed
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THE OLIVE OIL TRIANGLE
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The Olive Oil Triangle comes in a special gift package, each containing three 250ml bottles
called the “Triangolino” (small Olive Oil Triangle) is now available in a triangular shape that
the three different olive oils.
APPENDIX 5 - THE OLIVE OIL PROJECT 50