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Y O U R H E A D S T A R T O N A F R I C A

JEUNE AFRIQUE MAKES NEWS ACCESSIBLE

THE WEEKLY MAGAZINE FOR AFRICA ON THE MOVE

Jeune Afrique offers, every week, a detailed analysis of the African news in 5 separate booklets: North Africa and the Middle East, Sub-Saharan Africa, Economy and Business, Arts and Entertainment and International.

ECONOMICS AND BUSINESS AT THE HEART OF THE NEWS

Jeune Afrique has exclusive economic and financial analyses which make it the first economic news magazine of Africa and an all important monitoring tool for decision makers.

KNOWING AND UNDERSTANDING AFRICA

Famous for its coverage

• f African issues, achievements

and leaders, Jeune Afrique includes every week a strategic business case

• n a specific sector of the economy,

a country, a region or a city.

THE MOUTHPIECE OF THE AFRICAN DEBATE

Through multiple interviews, local forums and debates, Jeune Afrique gives a voice to international and African leaders that are involved in the development stakes of the continent.

THE WEEKLY NEWS MAGAZINE MOST READ BY DECISION MAKERS, HIGH INCOME EXECUTIVES AND YOUNG PROFESSIONALS

Sources : Ipsos et GJA readership survey

LEADING NEWS MAGAZINE WITH MANAGERS AND EXECUTIVES

Top executives and senior officials, CEOs and politicians… 57% of Jeune Afrique’s readership are upper managers, executives and senior officials, 42% of which are business decision makers.

LEADERSHIP WITH A STRONG PURCHASING POWER

Professionals and decision makers, readers of Jeune Afrique also travel a great deal. 32% of them take the plane at least once a month and spend more than 30 nights a year in hotels. They are savvy consumers and 79% of them spend 750 to 1,000 euros on clothing when they travel abroad. They also purchase perfume and cologne (82%), watches and jewelry (57%) as well as electronics (37%).

350,000

readers are managers and executives

78%

read at least three issues a month

THE PREFERRED SOURCE OF NEWS FOR DECISION MAKERS

78% of upper management and high income Africans read at least 3 issues a month on a regular basis. 54% of the readership considers Jeune Afrique as an essential part

• f their professional environment.

INTERNATIONAL REFERENCE WEEKLY MAGAZINE ON AFRICA

ESSENTIAL TO AFRICAN NEWS SINCE 1960

For more than 50 years, Jeune Afrique has been the reference publisher on African Politics and Economy. More than 10 years after their launch, JeuneAfrique.com and the annual special issues "L’état de l’Afrique", "Les 500 premières entreprises africaines" and "Les 200 premières banques" are more than ever appreciated for their rich editorial content.

UNIQUE AND SPECIALIZED EDITORIAL

Jeune Afrique is published in Paris by a multicultural editorial staff of a 100 and has local correspondents in 15 countries. Renowned for the quality of its analyses, Jeune Afrique has always lived up to its reputation as the best informed weekly magazine on the continent.

For many, Jeune Afrique is the main source

• f independent

news

• n Africa.

The New York Times

RENOWNED AND INFLUENTIAL

Working with major international institutions (AfDB, WEF, AU, etc.), and always part of major political events and trade shows on the continent, Jeune Afrique is also the first African media in Africa. Valued for their expertise, Jeune Afrique’s journalists are regularly called upon for comment and interviews by mainstream audiovisual media.

THE FIRST PANAFRICAN NEWS MAGAZINE IN TERMS OF DISTRIBUTION AND READERSHIP

LEADER ON NEWSSTANDS, LEADER ON THE WEB

A necessary complement to the weekly publication, JeuneAfrique.com shares important up-to-date political, business and sports news on Africa, in text and video,

• n a daily basis. With over 1 million unique visitors and
• ver 10 million pages viewed per month, JeuneAfrique.com

is the first pan African news website. In France, it’s the second most popular news website on the social networks.

87 000

copies sold each week

600 000

readers

1 million

visitors per month

THE HIGHEST CIRCULATION IN AFRICA AND ABROAD

Distributed every Monday in over 80 countries, and aboard airlines operating flights to and from Africa, Jeune Afrique is the most popular French weekly news magazine internationally. With 87,000 copies sold (OJD certified) and an exceptional circulation rate, Jeune Afrique is read each week by over 600,000 people.

INNOVATION AND DYNAMIC GROWTH

Jeune Afrique is constantly evolving in order to better decipher the political, social, business and cultural news of a fast-growing African market. Its modernization and outreach strategy has resulted in a 25% increase in sales over the last three years.

The most important African magazine published in Paris.

Libération

Jeune Afrique

57 bis, rue d’Auteuil – 75016 Paris – France Tel.: +331 44 30 19 60 – Fax: +331 44 30 19 30

Difcom, Advertising Sales for Groupe Jeune Afrique

57 bis, rue d’Auteuil – 75016 Paris – France Tel.: +331 44 30 19 11 – Fax: +331 44 30 19 55 – regie@jeuneafrique.com

Y O U R H E A D S T A R T O N A F R I C A