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Strictly Private & Confidential 0 Strictly Private & Confidential Disclaim imer The information contained in our presentation is intended solely for your personal reference only. Investment involves risk. Prospective should understand

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Strictly Private & Confidential

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Disclaim imer

The information contained in our presentation is intended solely for your personal reference only. Investment involves risk. Prospective should understand the characteristics of Securities and study information about Plan B Media Public Company Limited (“Plan B” or the “Company”) before making a decision to invest in Securities. This Presentation is not intended to provide the basis for any investment decision, nor to substitute your own analysis and investigation, and should not be considered as a recommendation to any recipient of this

  • Presentation. Some statements made in this presentation are forward-looking statements, which are subject to

various risks and uncertainties. These include statements with respect to the Company’s corporate plans, strategies and beliefs and other statement that are not historical facts. These statement can be identified by the use of forward-looking terminology such as “may”, “will”, “expect” , “intend”, “estimate”, “continue”, “plan” or

  • ther similar words.

The statements are based on the assumptions and beliefs of the Company’s management in light of the information currently available to the Company. These assumptions involve risks and uncertainties which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Nothing in this Presentation is, or should be, relied on as promise or representation of the Company as to the future.

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Key y Dis iscussio ion Ag Agendas 01 Overview of Plan B Media 02 2016 Review 03 Business Strategy 04 International Expansion 05 2017 Operational Highlights 06 Guidance

Overview of Plan B Media Thailand OOH &2017 review Business Strategy & 2018 Direction International Expansion 2017 – 2018 Operational Highlights Guidance

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2016 REVIEW

Overview of Plan B Media

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Highlight

  • BUS: Moving Billboard

across Bangkok

  • MRT: Capture unique

urban commuter audience

  • Broad range including

large and small format option

  • Focus on high quality

displays Most intensified digital OOH network in one city in the world Most powerful advertising platform at the point of purchase

  • Highly desirable

advertiser location

  • Variety of digital and

classic opportunities

  • Gateway to

consumers’ journey in digital world

Geographical

Bangkok Metropolitan Bangkok and CBD,city center nationwide Full coverage bangkok and nationwide Premium shopping center in bangkok and nationwide Airport in Thailand Bangkok and Nationwide

Coverage

18 MRT stations 19 MRT trains 128 bus route Nationwide coverage 50 cities coverage Highend shopping Mall Big C Hypermarket 31 airports across Thailand 550 bus with free wifi 120,000 top up Kiosk

Network

2,000 buses 1,000+ digital screens 1,500+ billboards and street furniture 300+ bangkok 100+ nationwide 1,800+ screens 500+ led screens 169 mobile charging

550 bus with free wifi

120,000 top up Kiosk

Audience Reach per day

Bus 35.9 mn / day MRT 0.34 mn / day Upto 1.5 mn / day / package Upto 31.9 mn / day / package 1.1 mn /day 0.16 mn / day 39,211 reach / day

Key growth

New 489 bus Blue MRT loop line Other new MRT line Street Furniture network in other major cities Expansion in bangkok and nationwide New concession Static Media in Hyper market New concession 2,000 additional top up machine/month

Capacity (THB mn)

673 1,222 1,763 180 315 50

Media segment

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Rec ecent Business Development nt Q4 Q4 2017 17 - Q1 1 2018

Dec 2017 Jan 2018 Feb 2018

Investment in Bangkok Metro Network Limited Joint Venture WPS Media

Airport Media

  • Intensify media network in

Suvarnabhumi Airport

  • Innovative Media
  • Digital touch screen

with mobile charging station

Transit Media

  • Strengthen leading

position for Transitmedia

  • Potential growth from Blue

line extension and future concession under BEM

Static Media

Investment in Sanctuary Billboard Sdn Bhd

  • Increase investment in

Sanctuary Billboard from 30% to 40%

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Shareholding structure Overview business

Out of Home Advertising

  • 18 Stations
  • 19 Trains

Telecommunication

  • Mobile phone

network

  • High speed internet

Retail Spaces

  • 8 stations
  • + 3 stations

under construction

67% Advertising 23% Telecommunications 10% Retail Spaces

Other

65.2% 19.5% 15.3%

Shareholder Structure BMN Business Overview Potential growth not limited to OOH Media

Sec ecure lea eading position fo for Transit Med edia with BMN

Source: BMN

Estimated 2017 Revenue Break down for BMN

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Under BEM

Distance Station

Expected Blue

(Bang Sue-Hua Lamphong)

21 19 Operating Purple

(Bang Yai-Tao Poon)

23 16 Operating Blue Extension 1

(Bang Sue-Tha Pra)

13 8 2020 Blue Extension 2

(Hua Lamphong-Bang Khae)

14 11 2020 Orange

(TCC-Minburi)

21.2 17 2023

Other operators

Distance Station Expected

Pink

(Kae Rai-Min Buri)

36 30 2020 Yellow

(Lat Phrao-Samrong)

30.4 23 2020 Red

(Bang Sue-Rang sit)

26.3 8 2021 Green Extension

(Mochit-Khut)

19 16 2021 Green Extension

(Bearing-Samut Prakan)

13 9 2021

500,000 54 71 Ridership (Daily) 310,000 27 19 44 35 Distance(km.) 190,000

  • No. of Station

Pot

  • tential

growth fr from MRT Net etwork ex expansion

MRT Blue & Purple line Potential in 2020 Future rail line in next 5 years

Source: BMN

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OOH Trend &2017 review

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Consistent growth

  • f

f Global OOH industry And solid growth

  • utlook

. Source: OAAA 2017, MAGNA Intelligence’s report

7.6 7.3 7.0 6.9 6.7 6.4 6.1 5.9

2010 2012 2011 2009 2014 2013

+4%

2016 2015

Global OOH media been growing steadily at 4% CAGR from 2009-2016

Unit: USD bn.

837 789 678 602 544 503 494 477 400

2010 2012 2011 2009

+10%

2015 2016 2014 2013 2017

Australian OOH 2016 grew with a third year double-digit growth

. Source: Outdoor Media Association Australia: www.oma.org.au Unit: USD mn.

  • Expecting 3-4% growth per year in next 5

years

  • Digital OOH as a main driver for Double-digit

growth of Australian market during 2014-2017

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St Stil ill se second Fastest gr growin ing media ia pla latform am among

  • t
  • ther me

media ia se sectors for 201 017

11,707 13,215 89,040 Media Industry 107,923 101,446 +12.9% Out-of-home Media

  • 10.3%
  • 6.0%

Traditional Media 79,911 2017 2016

Thailand 2017 13.0% Thailand 2015 8.0%

Thailand Out of home Industry – One of the fastest growing media sectors… … continue to gain share from traditional media, penetration rate 2017 surpass 13%

OOH Share 2016 Philippines Thailand Singapore Vietnam 1.4% Malaysia 2.6% 6.5% 9.8% 11.0% Hong Kong 17.1% Hong Kong 2016 17.1%

. Source: Zenith Advertising Expenditure Forecasts June 2017 Unit: THB mn. . Source: The Neilsen Company

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1 3

35

201 018 developments ac across the cit city

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1 4

35

201 018 developments ac across the ci city

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Sol Solid id r revenue gr growth

  • n
  • n

pla lan i increasin ing ca capacit ity

Over 25% CAGR on capacity expansion to catch up increasing demand Strong underlying revenue growth across major media platforms

Source: Plan B Media

Unit: THB mn. Unit: THB mn.

3,007 2,446 2,170 1,469 1,383

2017 2016 2015 2014 2013

+21% Total Revenue

4,672 2013 1,528 90% 11%

+25.1% CAGR

69% 2,026 2014 27% 73% 3,025 2,980 31% 2016 3,940 59% 41% 2015 4,345 2017 2018 31%

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Ra Rampin ing up up performance to to nor

  • rmal

le level

Promptly improving net profit margin after business disruption

2013 2014 2015 2016 2017 14%3/ 19% 14%2/ 12%1/ 15% Net Profit Margin

Remark: 1/ Net profit Margin after impairment loss on Intangible assets of THB 125 Mn 2/ Impact from military coup in 2014 3/ Impact from mourning period Oct 2016

  • Net profit margin 2017 raised to 15% due to improved

utilization rate 2013 2014 2015 2016 2017 69% 59% 73% 69% 90% Utilization Rate

  • Rebounded utilization rate to 68.5% in 2017 despite

mourning period in October 2017

Rising utilization rate from well-received new media development

Source: Plan B Media

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Sol Solid id r revenue gr growth

Business Strategy & 2018 Direction

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Pla lan B’s s Gr Growth St Strategy an and Cl Clear St Strategic Dir Directio ion

Become a leading media player in ASEAN with THB 5 Bn revenue by providing the most effective communication channels

Plan B Long-term Growth Strategy

Core Media: Focus on building strong and well diversified OOH network, by media diversification and by entering new territories Adjacencies Media: Explore opportunities in adjacencies media to enhance integration Step-out Opportunities: Seek step-out channel to add to portfolio to leapfrog growth 1 2 3

5,000 2,445 2,170 1,465 1,379 1,010 677 382 +20% +36% 2020 2017 2016 2015 2011 2014 2013 2012 2010 3,007 THB Revenue Mn

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BUS USIN INESS ST STRATEGY wi with asp aspir iration

  • n
  • f
  • f R

Regio ional Le Leader

Diversification

  • f Media

Platforms Innovation Strong Maturity Profile Strategic Acquisitions Become Regional LEADER

  • Most diversified

product portfolio

  • f audience

environments

  • Diversification for

client base and Risk mitigation

  • Unparalleled city

and nationwide coverage

  • Bridge market

gap with new channels

  • Enhance latest

technology to acquire strategic locations

  • Long term

concession

  • Manage

contract renewals and extensions

  • Secure strategic

location contracts

  • Consolidate

domestic market

  • Turn around

target performance

  • Deploy Plan B’s

playbook for regional

  • perations
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Directio ion for

  • r

201 018

  • Raise sponsorship

pricing, +20-25% revenue

  • Unlimited potential

revenue from other commercial rights

  • Enhance Media

Inventory Management

  • Implement Sale Force,
  • Target over 73%

utilization rate

  • M&A to consolidate

small and medium local OOH operators

  • Cooperation among

1st tier player to improve margin

  • Build strong and

diversified OOH network

  • Intensify Digital OOH in

Bangkok and Nationwide, fencing off competitors.

Strengthen Current Portfolio

Consolidate

OOH industry Unlock value from Sport Marketing

Boost-up Utilization Rate

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Internatio ional Op Opportunit itie ies

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3

INTERNATIONAL EXPANSION

International Expansion

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Pot

  • tentia

ial Gr Growth f from I Internatio ional M Market

  • Tier-1 AEC Target markets are valued > US$ 1.1 billion

Malaysia 2.6% Philippines 6.5% Thailand 9.8% Singapore 11.0% 1.4% Vietnam OOH Share 2016

3 Stages plan to be Regional Leader Out-of-home Media Opportunities in ASEAN

Explore

ASEAN market

  • Investment in

Malaysia and Indonesia

Expand

through partnership

  • Introduce

ASEAN media Package

Consolidate

ASEAN OOH through strategic acquisitions 2015-2016 2017-2018 2018-2020

Significant Market Potential for Plan B

Plan B’s Footprint Tier 1 : High potential markets Tier 2 : Opportunities to explore

. Source: Zenith Advertising Expenditure Forecasts June 2017

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Pla lan B’s s Cu Current Foo

  • otprin

int in 4 4 A ASEAN co coun untrie ies an and

  • pp
  • pportunit

ity t to exp xpand in th the re region

  • n

Firm market base in Malaysia and Indonesia with support from strategic partners

Market Opportunities

  • Digital Media in CBD
  • Airport Media :

Jakarta airport, Surabaya airport

  • Transit Media : KRL Line

Market Opportunities Market Opportunities

PT ESTHA YUDHA EKATAMA (EYE)

  • Digital Media roll out
  • Static Outdoor Media

Sanctuary Billboard

38 mega-sized billboards

Static Media Airport Media

  • Convert Static to Digital
  • Large format billboards

JKJ Media Services Inc Static Media

38 mega-sized billboards

Market Opportunities

  • Street furniture, Digital media
  • Bus Media

Static Media

59 large billboards

Static Media

Panyathip PlanB Media

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Operational Highlights 2017-2018

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Continuous ex expansio ion i in 20 2018 pl plus se second revenue engin ine

Capacity growth from major media platforms Boost-up Utilization Rate Double Engine Drivers

700 741 673 700 1,106 1,261 1,222 1,167 1,107 1,567 1,910 2,260

225 315 241 238 294 21

4,345* 2017 2016 3,940

10 60 85 7

2015 3,025

73

2018 4,672** In-Mall Online Digital Airport Transit Classic 2018 2017 2016 2015 73-78%

Utilization Rate

59% 73% 69%

  • Deployed agencies incentive

scheme for low season

  • Improved inventory management

system

OOH Media + Sport Marketing

. Source: The Neilsen Company *Not included Sport Marketing business **2018 new capacity to be launched from Apr 2018 Unit: THB mn.

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2018 : : St Strengthening leading position

Transit

Ongoing Diversification of out-of-home portfolio

Bus : 489 additional buses

Digital OOH

  • New landmark DOOH locations in pipeline
  • Intensify coverage in Bangkok preventing competitors
  • On going rollout of Nationwide DOOH media

MRT Rail(Underground): Expansion on Blue line loop

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2018 : : St Strengthening leading position

Airport Retail

Ongoing Diversification of out-of-home portfolio

  • New concessions

in major airports

  • Digitalize static media

assets in prime locations

Retail

  • Static in-store media

concessions in Big C superstore

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2018 : : Unlock potential beyond

ASEAN OOH Media Network Solutions

  • Boost Sponsorship Revenue +20% to +25%
  • Raise price 10%-15% for sponsorship packages
  • Acquire more sponsors from new product categories
  • Unlimited potential revenue from merchandises
  • Utilize broadcasting right and contents for inter

markets

  • Launch regional OOH network packages covering

8 ASEAN countries

  • Target to serve large multinational corporations

with customers base spread over ASEAN

  • Capture regional marketing budget, bypassing

competition from local OOH providers

Unlocking value from Sport Marketing

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Guidance 2018

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Guidance 2018

Management

Focus

1. Domestic Capacity Expansion – Target capacity growth 10-15 %

  • Invest and develop in the right assets

to grow our market share

  • International Expansion – Replicate

OOH model to the region 2. Maximize overall utilization – Target overall utilization rate over 73%

  • Price optimization
  • Design better agencies incentive scheme
  • Improve measurement tools

to enhance media accountabilities

Guidance for Media Business Targeted Sales Growth 15-20% (Excluding sport marketing business) GPM >38% Effective tax rate 16-18% Capex for organic growth THB 600 mn – 800 mn / year Capex for M&A 2018 Over THB 500 mn Dividend Policy At least 50% dividend payout

Guidance for Sport Marketing Business Revenue growth rate 18-22% per year Management fee calculation One rate applies to the total amount of revenue from the first Baht Annual fixed cost THB 30 - 40 mil. Variable cost No variable cost Potential growth area

  • Merchandise Revenue
  • Content Revenue

Indicative Indicators for Media Business

Merchandise Sponsorship

580 Secured Revenue 440 140 2017 700 520 2018 180

Revenue (THB) Management Fee% 0 – 450 Mil. 15.0% 450 – 540 Mil. 20.0% > 540 Mil. 22.5%

Sport Marketing Target 2017 - 2018

30

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High

  • perating

levera rage as s a a key y to to drive bottom line

Growth driven by organic expansion Net profit raised exponentially by increasing utilization rate

910 942 975 575 658 741 848 70% U-rate 3,266 1,782 73% 1,782 1,014 3,644 78% U-rate 75% 73% U-rate 3,382 75% U-rate 78% 1,782 3,498 70% 1,782 EBIT Fixed Cost Variable Cost

Utilization Rate Total Revenue

Depreciation cost from heavy Capex in 2013-2015 start to churn out

344 288 219 138 150 150 391 340 369

172

103

438

47

2020 482 2017 2018 2019 2016

Depre from Capex before 2018 Depre from Capex in 2018

Source: Plan B Media

Unit: THB mn. Unit: THB mn. Unit: THB mn.

312 619 600 308 375 400 157 1,000 469 2017 64 2016 70 2015 2014 372 689 2018*

  • High organic capex in 2016 and 2018 leading to higher

fixed depreciation cost

Organic Inorganic

. *Subject to new

  • rganic projects

and M&A in 2018

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