6 month activity covering 2500 schools 15 lacs 12 cities More - - PowerPoint PPT Presentation

6 month activity covering 12 cities 2500 schools More than 750 matches 78 mentoring camps

4 international offmine mentors interacting with students through out the activity

Special career forums for parents in all 12 cities Affjliated with school sports federation of india 15 lacs students participating 12 celebrity meet and greets and press 12 former international cricketers mentoring the school camps

Format – T 20 Cricket tournament

An interschool cricket initiative to promote grass root cricket and identify promising cricketing talent.

Co Promoted by School Sports Federation of India (Government of India)

T H E 2500 Schools 15 lac Participants 13 cities Age group – U16 1500 T eams 750 Matches

MODULE

SCHOOL LIST

Mumbai – 510 Pune - 125 Ahmedabad – 100 Jaipur – 50 Chandigarh - 166 Kolkata – 111 Lucknow – 250 Bangalore - 165 Delhi – 640 Kochi – 200 Chennai – 150 Hyderabad – 100

UPCOMING

TIMELINES

1st Aug – 1st Sept

Pre Registration and Introduction

15th Aug– 15th Sept

Career Counselling

15th Sept – 15th Nov

School Rounds Mentoring – Cricket Camps

1st Nov – 30th Nov 15th Nov – 10th DecCity Round last week of Dec Finals

AWARENESS DRIVE & EVENT KICK OFF INTRODUCTORY LETTERS TO BE SENT TO

 2500 school principals and  1500000 Parents  22500 Participating Students  Posters to be put up in all participating Schools.  Goody Bag for all Participating School

360 DEGREE AMPLIFICATION THROUGH SOCIAL MEDIA, RADIO SPOTS AND WEBSITE

RE REGISTRATION

ALL FOR ENTRIES

Registered School Parents to be invited in a forum on Career in Sports. A Short Film to be played at every location highlighting various opportunity in the fjeld of sports. Prominent speakers from the fjeld to address the Forum . An Interactive platform to be created for sponsors which will bring together key decision makers.

PARENTS TO BE INVITED FOR A CAREER FORUM ON SPORTS

CAREER FORUM SEMINAR

1. 2. 3. 4.

Inter School 20 over matches

 770 Matches to be played at School Round  20 over match to be played at school round within schools.  Bigger Cities to be divided into multiple zones  Each Zone to be further divided into subzones of 10 school per subzone. This will ensure Even Participation for all Schools.  Match to be played at Cricket Board Affjliated Grounds  1 Winner per subzone to be selected according to Net Runrate  Net run rate to be calculated by points

SCHOOL ROUND

CITY ROUND- MENTOR

 Prominent International cricketers to mentor all the City Round Participants.

 These Camps to be a stepping Stone for participants to groom them for the next level in professional Cricket.  Celebrity Mentors to train these teams in a three day Intensive camp at respective Cities .  Over 2300 students to particpate in an Intensive Mentoring Camp Spanning over 90 camps in over 12 cities.  These Camps will cover every aspect of cricket – Batting, Bowling , Fielding, Fitness,Etc.

FINALS

Finals

 Finals to be conducted at Mumbai.  Selection through elimination at City Round  Competing teams to play each

• ther till the best team is

selected  The winning teams to get a chance to get trained under their city IPL franchise coaches  Finals to get 360 Degree coverage via Social Media, Radio & PR Advertorials  Celebrity Cricketers and Cricket Board Offjcials to be present during the Finals  Grand Prize Distribution Ceremony to be held.

20 over matches

GRATIFICATION

GIFTS HAMPERS WORTH MORE THAN 50 LACS.

3 Best Bowlers to be sent to the MRF Pace Institute for further training 3 Best Batsmen to be sent to Sehwag Institute or its likes for further training The winning team and star players to be further trained to represent the School Cricket World cup T eam for India Delhi Dare Devils to mentor budding talent under their training camps Prize money worth 10 lac for the winning and runners up team Gratifjcations for Principals and Sports T eachers. Participating schools to get a goody bag along with registrations

 Interactive Website  Social Media hype at various platforms  Print media  Radio  Television  PR drive  Canter activities

MARKETING PLAN

AMPLIFICATION

 Website Radio On Ground Activation & Social Media  Chance to win prizes through Daily quiz and contest online  The website will have live updates

• n the match schedule, matches

played, updates on future rounds and team progress  Live chats and cricket tips by renowned Cricketers.  A regular Q&S platform will be available with more than 5 to 6 experts

W E B S I T E

INTERACTIVE WEBSITE

 T

• carry the latest news on the event

 Schedules, Results and Match Updates  Live video  Chats with Experts  Q&A sessions with mentors  Trivia and Polls  Behind the Scene Updates  Cricket related Quiz

Search engine optimization

SOCIAL MEDIA

Dedicated Facebook Page

• Games Results, Images, Trivia and Polls

Live Chats and Regular Updates

• Chats with Cricket legends, Q&A,

Behind the scene updates

Score and schedule columns Videos Facebook Ads Cricket related contest with weekly prizes Create Facebook Events

 Unique Hashtags  Leverage partnerships with celebrity twitterati and infmuencers.  Sharing information and content on the contest  Driving engagement through quiz ands tweets  Mentoring Camps and Career Forum clips to be uploaded  Discovery of the week  YouTube ads

Videos to be uploaded for the matches played

SOCIAL MEDIA

TWITTER & YOUTUBE

RADIO AND TV PARTNERS

93.5 RED FM – TITLE SPONSOR MENTIONS IN ALL COMMUNICATION STAR SPORTS OR HOTSTAR – TITLE SPONSOR MENTIONS IN ALL COMMUNICATION

 Content Integrations  Live Videos for PR meets, Mentoring camps and the Finals  Live Chats and Interviews with cricket legends on panel  On air Radio integrations  Ob Links from selected matches  RJ interactions  On ground Radio studio shift for key events  Hype through interviews and radio clips

B E N E F I T S O F

SPONSOR

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BENEFITS OF SPONSOR

ITLE SPONSOR TO BE PRESENT ON ALL ARKETING PLATFORMS T

• wards this we will carry your brand in

 Title sponsorship.  Branding in all collaterals to 1500 schools – leafmets, banners, poster, winner certifjcates.  School contact of 15 lac students.  Sampling opportunity to all 15 lac kids.  Stall at all the school, city and fjnal rounds.  Branding at all the school, city and fjnal rounds.  Online presence on the website and all social Media platforms.  Branding in the print and television publicity.

B E N E F I T S

 Letters to principals – 2500 numbers  Letters to parents – 15 lacs  4 to 5 difgerent Posters in School notice boards throughout the event– 6000 numbers  Newspaper, radio, Social media and TV ads for calling participation

PRE EVENT

 Career Forum provides a platform to collectively interact with decision makers/parents

• f the target audience at a

common platform  An unique forum to showcase product/concept/service in a receptive mind space  T

• make contacts that may well

result in future business

CAREER FORUM

O F S P O N S O R

ENEFITS OF SPONSOR

SCHOOL ROUNDS

2500 Teachers is readily available Interaction with 1500 Principals and key decision makers to promote your products

 Banners at the schools – 1500 numbers  Press write ups in cities where the contest is organized.  Logos in all participation and winner’s certifjcates.  Stall space at all ground activations  A data base of School Principals, T eachers and Students across 13 cities  A mailing data base of 7,15,000 Students; 2,500 School Principals;

B E N E F I T S O F

SPONSOR

MENTORING CAMPS

Meet and greet to be

• rganized with the

Respective City mentors at all 12 cities

RADIO INTEGRATIONS FROM THE COACHING CAMPS

BENEFITS OF

SPONSOR

• Stall space at the Finals
• Press Meet
• Dealers to meet with Celebrity Mentors
• Banners space
• Opportunity to conduct activities at the venue
• 360 Degree Media coverage
• PR Advertorials presence at prominent

Newspapers

• Award ceremony presence along with the whole

team of mentors

• Logos in the certifjcates
• Priority sitting for the fjnals

GRAND FINALE

THANK YOU

Partner With India’s largest Cricket School Contact Program and reach tomorrows decision makers today

Pooja Mody - 9820117425 Neeraj Lulla - 9930020265