Academic Program Review Strategic Communication Plan Board of - - PowerPoint PPT Presentation
Academic Program Review Strategic Communication Plan Board of Trustees May 5, 2011 Academic Program Review Strategic Communication Plan Communication Communications Widely Plan Disseminated to Resonate (Chancellor, Provost, Executive
Focus and Frequent Communication Communication Plan
(Chancellor, Provost, Executive Staff, Deans, Department Chairs, AVC UR )
Communications Widely Disseminated to Resonate with Key Constituencies Content of Communication
Programs
Unnecessary Duplication
Process is unfamiliar to campus community Budget concerns vs. academic program review
Faculty Concerns Fear of unknown sparks rumors Are we listening and responding?
Acknowledge this is a time of uncertainty for UNCG and people are concerned. Honor UNCG’s historic strengths and maintain the essentials of a higher education experience. Opportunity to better position the university for the future and enhance the quality of education for our students. Inclusive process. There will be opportunity for all voices to be heard. Key Messages
Understand your audiences and their concerns Tailor approaches and delivery methods to demographics and communication preferences of each audience – there will be overlap Develop and consistently integrate key messages into communications Target multiple areas to build consensus Evaluate efforts. Do audiences feel they are being heard? Are we listening and responding?
Face-to-Face, Forums, Media, Word-of-Mouth, Events, Website Video, E-Mail, Social Media E-Newsletters
Staff Students Faculty Best Ways to Engage Forums, email, web site, video, Campus Weekly, small group meetings Forums, email, web site, video, Carolinian, flyers, social media Forums, email, web site, video, Campus Weekly, mail, small group meetings Faculty Senate Forums, email, web site, video, Campus Weekly, small group meetings Staff Senate Forums, email, web site, video, Campus Weekly, small group meetings Student Government Association Forums, email, web site, video, Campus Weekly, small group meetings Administration (including BOT) Meetings, e-mail, website, video
Prospective Faculty & Peers Legislators Community Alumni & Friends Best Ways to Engage Personal contact, email, media Print and electronic media, web, radio talk shows, video Print and electronic media, web, radio talk shows Personal contact, magazine, e-newsletters, web, social media, events, video, media Prospective Students Web, email, social media, video Donors Personal contact, magazine, e-newsletters, web, social media, events, video, media
Do’s Don’ts Write op-ed pieces React to letters to the editor Determine when Chancellor’s voice is needed Limit to one spokesperson Prepare talking points for committee members, administrators, and BOT usage Use standard responses Share feedback received Ignore feedback Respond to all feedback in a timely manner Personalized and multiple forms of communication for different audiences React negatively to comments during meetings
Academic Program Review
Engage UNCG community Time Method Purpose 04/27/2011 04/28/2011 05/03/2011 05/05/2011 August September Faculty Senate Forum University Program Review Committee Meeting with Department Chairs/Heads and Program Directors, Unit Deans, and Faculty Senate Leaders and Senators Meeting with past Faculty Senate chairs
Unit Committee Chair and members retreat Chancellor State of the Campus address Provost Academic convocation
Faculty Senate Forum
Opportunity to provide feedback and ask questions Time May, 2011 through end of process Method Feedback form on APR web page Update to campus community Timed to be released same day BOT receives APR update Campus email from Provost or Chancellor Purpose
Opportunity to provide feedback and ask questions Frequency May, 2011 through end of process Method Feedback form on APR web page, undergrad and graduate forums sponsored by student government associations Regular updates of process May, 2011 through end of process Carolinian articles, social media, flyers, video, forums, web site Purpose
Inform Community of process Frequency Coincide with key decisions being announced – May 2011 through end
Method Op-ed pieces, video, web site Purpose Engage Alumni August Summer Magazine (online) October Update in Fall Magazine (print) Engage Community Academic Year 2011-2012 Op-ed pieces, video, web site, social media