Albert Jordan VP Products 04-06-16 JDP Power IQS 2013 Redesigned - - PowerPoint PPT Presentation

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Albert Jordan VP Products 04-06-16 JDP Power IQS 2013 Redesigned - - PowerPoint PPT Presentation

Nov 15, 2022 314 likes •697 views

Albert Jordan VP Products 04-06-16 JDP Power IQS 2013 Redesigned IQS to include design issues Quality as Quality as Consumer Defined a differentiator a given Quality 334 Problems Per 100 Vehicles (PP100) 220 163 80 78 Source: J.D.

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Albert Jordan VP Products 04-06-16

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Problems Per 100 Vehicles (PP100) 334 220 80 78 163

Source: J.D. Power 187 through 2013 Initial Quality Study (IQS)

Quality as a differentiator Quality as a given

2013 Redesigned IQS to include design issues

Consumer Defined Quality

JDP Power IQS

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Honda Accord V-6 comes with fussy, troublesome HondaLink system, making it the most-competitive midsize sedan we can’t recommend. Consumer Reports

Honda Accord V-6 comes with fussy, troublesome HondaLink system, making it the most-competitive midsize sedan we can’t recommend.

Consumer Reports

Ford reported 400 problems with its MyFord Touch system for every 1,000 vehicles in november 2012. The company previously said it aims to lower that number to 360 by August. Automotive News Sweet-driving Cadillac CTS has baffling

  • infotainment. The CUE system makes it hard

just to turn up the radio.

Consumer Reports

Automotive manufacturers really need to go back to the basics and design these systems so drivers can keep their hands

  • n the wheel, their eyes on the road and

their mind on the drive J.D. Power and Associates

CLOUDCAR, INC. - PROPRIETARY & CONFIDENTIAL Mike VanNieuwkuyk,, Executive Director Automotive

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Potential Solutions

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CarPlay and Android Auto provide a parallel experience

Phone Media Navigation

Hands free calling Phone book Text Messaging AM/FM Radio CD Player USB Stick

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Be careful of “free lunch”…. You many not be able to afford it

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A Billion dollar business can be built by capturing less than a minute of an average user’s daily attention

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19 Seconds $1.0 16 Seconds $2.5B 10 Seconds $1.5B 36 Seconds $1.5B 17 Seconds $1.0B

Source: Think Again; Tech and media outlook 2016; WSJD Conference; October 20, 2015

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8 Phone Media Navigation

AM/FM Radio Streaming media IP Messaging IP Calls

Social Search Streaming Media IP Messaging

Leveraging vehicle data it is possible to factor in the car context to provide a superior driver-centric experience

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Challenge #1 App Integration

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Scenario

Drive to San Francisco, get gas along way, and then look for parking at destination

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Perils of hardcoding services into the dash

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X

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Japan

(637)

GO TALK PLAY GO TALK PLAY GO TALK PLAY GO

Korea

GO TALK PLAY TALK PLAY

China North America EU

Cloud based services

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CLOUDCAR, INC. - PROPRIETARY & CONFIDENTIAL

CloudCar Philosophy

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CLOUDCAR, INC. - PROPRIETARY & CONFIDENTIAL

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CLOUDCAR, INC. - PROPRIETARY & CONFIDENTIAL

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CLOUDCAR, INC. - PROPRIETARY & CONFIDENTIAL

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CLOUDCAR, INC. - PROPRIETARY & CONFIDENTIAL

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“Please get me fifty results per query”

OEM

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There might be “Fifty ways to leave your lover” But probably only a couple of practical ones…

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Challenge #2 Distracted Driving

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Voice first Flat design Non modal UX Personal context Car context Prediction engines

Driver-Centric UX

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Find take-out Chinese

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AC-DC NPR Disney Channel Audiobook

Media Recommendations

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IVI Migration

ASR GPS Microphone Goal Processing Phone Commands, Touch Events, Radio Media Navigation

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Machine Learning Impact on IVI

ASR NLU Recommendation Engine Cloud Provider Framework Route Clustering Filter GPS Microphone Goal Processing Route Prediction Routes Presence Identification IP Messaging Notification Information Extraction Presence Clustering Messages Calendar Items Personal Corpus Commands, Touch Events, Radio Navigation Media

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Machine Learning Enablers

GPU Data

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Lots of data available

Good Predictions

Radar Rain Proximty Doors Seat Seatbelt Camera Steering Wheel Rear Camera GPS Compass Dead reckoning Proximty Tire Pressure Tire Rotation Breaks Accelerator Traction control Radio

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Challenge #3: Privacy

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Content provider integration Macro search Recommendation systems Anonymized data Personal data storage Apply car context Apply presence context Apply personal context Evergreen prediction engines

Cloud Client

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Issue

Physical Security: What if the head unit is stolen???

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Summary

Opportunity to develop compelling in car experiences

  • Experiences need to be “driver-centric”….. car is not a computer, not a phone, not a tablet
  • OEMs may leverage car sensor data to differentiate

Leveraging head unit GPU capabilities lead to

  • Predictive capabilities on headhunt
  • Safeguard privacy
  • Ensure operations

Predictive capabilities lead to flat and compelling experiences

  • Eliminate clutter
  • Provide the “best” result based on personal, vehicle, route context
  • Bubble up the top recommendations and place them a click away from users

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Thank you! albert@cloudcar.com

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