and Collateral Brand Damage and Collateral Brand Damage Presenters: - - PowerPoint PPT Presentation
WEBINAR: Critical CPSC Recall Update PLUS 5 Things You Need to Know NOW PLUS 5 Things You Need to Know NOW to Avoid Product Safety Recalls, Fines to Avoid Product Safety Recalls, Fines and Collateral Brand Damage and Collateral Brand Damage
WEBINAR:
Critical CPSC Recall Update
PLUS 5 Things You Need to Know NOW PLUS 5 Things You Need to Know NOW to Avoid Product Safety Recalls, Fines to Avoid Product Safety Recalls, Fines and Collateral Brand Damage and Collateral Brand Damage
Presenters: Matt Howsare and Matt Smith
Presenters
Matt Howsare
Consumer Product Safety group.
Consumer Product Safety Commission
Matt Smith
management and product safety
solutions
Agenda
CPSC Update
– Leadership Changes – What the CPSC announced last week – New requirements on recalls – General trends in fines and sanctions
Tips for doing recalls right Avoiding recalls in the first place Legal considerations and pitfalls Technology & processes that help avoid recalls
“There’s a consensus that the way the CPSC does recalls is a little outdated in the era of Facebook and Instagram.”
CPSC Leadership Changes
chair Ann Marie Buerkle to be the permanent chair
Ann Marie Buerkle
Why the CPSC is Exploring How to Improve Recall Effectiveness
– Recall effectiveness metrics
– Consumer return rates between 6% and 10% – ‘Recall fatigue’ appears to be a factor.
– Social media – Apple Pay, Google Wallet, loyalty programs, apps
– Issues and effort to improve are not unique to CPSC
Matt Howsare
What changes in the recall process could companies see?
social media for marketing
(email open rates, click rates, etc.)
Matt Howsare
The 3 most interesting things the CPSC said
lead to a recall or recall alert
response rate
– Recall alerts allowed where company has 95%+ customer contact information – Advantages to recall alerts
soon be extinct.
Matt Howsare
Death of the Recall Poster?
“If a company uses social media to market its products, it must use at least two social media platforms for recall notifications.”
Assessment of current and future trends
the Trump administration?
Matt Howsare
Tips for doing recalls right
– Clear and concise language – Joint press release with CPSC – Direct to Consumer Notifications – Company Website – Social Media
– Comprehensive and Easy
Matt Howsare
Avoiding recalls in the first place
Critical to align your people and processes
– Train employees to send product safety information to the individual or team with responsibility and authority to act on it.
– Obtain genuine senior management buy in. – Train the team with responsibility for product safety on CPSC and Health Canada requirements. – Identify all potential inputs of product safety information. – Audit and test your program to identify weaknesses.
Matt Howsare
Matt Smith
Avoiding recalls in the first place
Technology you need to manage processes:
you transparency across your products and supply chain
process improvements
Matt Smith
Leveraging Information
To enable communications and help prevent recalls, you need:
your products and supply chain
internal and external systems
and aid process improvements
Thank you!