#APEXisSocial Taking the B2B Conversation Online Introduction by: - - PowerPoint PPT Presentation

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#APEXisSocial Taking the B2B Conversation Online Introduction by: - - PowerPoint PPT Presentation

Sep 12, 2023 334 likes •756 views

#APEXisSocial Taking the B2B Conversation Online Introduction by: Al St. Germain Publisher, APEX Media Presented by: Ada Juristovski Social Media Coach, Hootsuite Jessica Sammut Community Manager, APEX Media Show of hands

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Taking the B2B Conversation Online

Introduction by:

  • Al St. Germain – Publisher, APEX Media

Presented by:

  • Ada Juristovski – Social Media Coach, Hootsuite
  • Jessica Sammut – Community Manager, APEX Media

#APEXisSocial

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!

How!many!of!you!are!personally! ac1ve!on!Twi5er?!!

Show of hands…

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!

Is!your!member!company!on! Twi5er?!

Show of hands…

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For!those!of!you!who!answered! yes,!do!you!know!the!handle!for! your!company’s!Twi5er! account?!!

Show of hands…

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How!many!of!you!have! interacted!with!the!APEX!Twi5er! account!in!the!last!month?!

Show of hands…

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!

In!the!last!week?!

Show of hands…

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!

How!many!of!you!think!Twi5er! engagement!should!be!a!priority! for!your!company?!

Show of hands…

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!

How!many!of!you!think!Twi5er! engagement!should!be!a!priority! for!you!personally?!

Show of hands…

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  • APEX!social!media!tools!exist!for!you,!the!

members!

  • Our!job!is!to!share!your!news,!latest!projects,!and!

collabora1ons!

  • Works!best!when!APEX!members!are!online!and!

able!to!interact!with!the!content!

Help US help YOU

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!

Less!than!20%!of!APEX!member! companies!are!on!Twi5er!

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  • APEX!EXPO!member!feedback!
  • 1. Can’t!keep!up!!
  • 2. Too!personal!
  • 3. Not!enough!to!talk!about!

Our!goal:!supply!you!with!the!right!TOOLS!and!get! you!in!the!game!!!

!

What’s holding us back?

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Until recently…

+! ≠! me!

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Ada: Social Media Coach from Hootsuite

  • World’s!most!widely!used!

social!media!management! plaWorm!

  • Hootsuite!pioneered!social!

media!management!when! it!launched!in!2008!

  • Over!10!million!users!

!

  • 16!languages!+!!

!!!!175!countries!

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Common Misconceptions

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YOU CAN ENGAGE ON SOCIAL WITHOUT BEING A CREEPER

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Common Misconceptions

OR A TEENAGE GIRL

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Common Misconceptions

  • 1. Social Media is only for B2C
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B2B!Tweet!exposure!can! posi1vely!increase!brand! considera1on!by!150%! #APEXTEC!

Tweetable

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! There!is!a!posi1ve!correla1on!between! Tweet!Exposure!and!Lead!Quality! #APEXTEC! !

Tweetable

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Common Misconceptions

  • 1. Social Media is only for B2C
  • 2. Social Media is all noise
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Specialize your listening

Klout and Keyword Filtering, Search and List streams

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Common Misconceptions

  • 1. Social Media is only for B2C
  • 2. Social Media is all noise
  • 3. I have nothing to say
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@ada adajuri juri

WOULD YOU FOLLOW YOU?

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3 things you can do today

  • 1. Choose which networks you

want to be on, and make a commitment

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3 things you can do today

  • 1. Choose which networks you

want to be on, and make a commitment

  • 2. Create listening streams
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3 things you can do today

  • 1. Choose which networks you

want to be on, and make a commitment

  • 2. Create listening streams
  • 3. Share interesting content
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!

3"Content"Case"Studies"

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Case Study 1: Unexpected

  • Schiphol’s!Airport!Library!

has!its!own!Twi5er!account!

  • Library!opened!with!goal!
  • f!promo1ng!Dutch!culture!

abroad!

  • Twi5er!helped!them!

facilitate!this!goal!

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Case Study 1: Unexpected

One$of$the$best$memories$[I$have$is$

  • f]$a$tweet$I$read$from$a$library$in$

New$Hampshire.$They$had$a$book$ request$for$a$Dutch$book$…$That$ meant$we$had$reached$our$goal$of$ promoCng$Dutch$literature$abroad.$$ !

Responded!within!hours!

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Case Study 2: Collabora1ve

@askpdt!+!@TelefonixInc!

  • Began!working!together!5!years!ago!
  • A5ended!EXPO!and!were!inspired!by!the!future!of!

passenger!experience!

  • Angle!of!Thought!Experiment:!iden1fied!three!

categories!for!innova1on!related!to!connec1vity! !

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Case Study 2: Collabora1ve

  • Tweeted!at!

@theAPEXassoc!

  • Reached!~12,000!

followers!on!Twi5er! !

  • Triggered!men1ons!and!

interac1ons!from!other! users!on!Twi5er!

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Case Study 2: Collabora1ve

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Case Study 2: Collabora1ve

Tweeted!at! @theAPEXassoc! We!interviewed! PDT!&!Telefonix! Posted!interview! to!blog.apex.aero!

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Case Study 3: Inspired

  • We’re!crowdsourcing!
  • ur!next!cover!for!APEX$

Experience!magazine!

  • You!can!directly!

contribute!to!our!next! cover!

!

! Homework:!! Send!us!a!photo!of!your! workspace!using!#myAPEXspace!

!

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POP QUIZ

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!

Ques1ons?!Tweet!at!@theAPEXassoc! ! Ada:!@hootada!!!!!!! Jessica:!jsammut@spafax.com!

#thankyou