| Apresentao do Roadshow As of March 2014 April 2015 1 Disclaimer - - PowerPoint PPT Presentation

apresenta o do roadshow as of march 2014
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| Apresentao do Roadshow As of March 2014 April 2015 1 Disclaimer - - PowerPoint PPT Presentation

| Apresentao do Roadshow As of March 2014 April 2015 1 Disclaimer Statements regarding the Companys future business perspectives and projections of operational and financial results are merely estimates and projections, and as such they


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| Apresentação do Roadshow

1

As of March 2014

April 2015

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Statements regarding the Company’s future business perspectives and projections of operational and financial results are merely estimates and projections, and as such they are subject to different risks and uncertainties, including, but not limited to, market conditions, domestic and foreign performance in general and in the Company’s line of business. These risks and uncertainties cannot be controlled or sufficiently predicted by the Company management and may significantly affect its perspectives, estimates, and projections. Statements on future perspectives, estimates, and projections do not represent and should not be construed as a guarantee of

  • performance. The operational information contained herein, as well as information not directly derived from

the financial statements, have not been subject to a special review by the Company’s independent auditors and may involve premises and estimates adopted by the management.

2

Disclaimer

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| Company overview

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SLIDE 4

.1 Platform of brands of reference

Arezzo&Co is the leading Company in the footwear and accessories industry through its platform of Top of Mind brands

1

4
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SLIDE 5

.2 Company overview

Arezzo&Co is the reference in the Brazilian retail sector and has a unique positioning combining growth with high cash generation

1

5 Notes: 1. LTM 1Q15. 2. Refers to the Brazilian women footwear market (source: Euromonitor, IBGE and Company estimates). Estimated for 2014.

Leading company in the footwear and accessories industry with presence in all Brazilian states Controlling shareholders are reference in the sector Development of collections with efficient supply chain Asset light: high

  • perational

efficiency Strong cash generation and high growth

10.8 million pairs of shoes (1) 852 thousand handbags (1) 2,727 points of sale 12% market share (2) More than 42 years of experience in the sector Wide recognition ~11,500 models created per year Lead time of 40 days 12 to 15 launches per year 91% outsourced production ROIC of 22.3% in 1Q15 2,192 employees Net revenues CAGR: 26.7% (2007- 1Q15¹) Net Profit CAGR: 29.5% (2007- 1Q151) Increased operating leverage

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SLIDE 6
  • Founded in 1972
  • Focused on brand and

product

  • Consolidation of industrial

business model located in Minas Gerais

  • 1.5 mm pairs per year

and 2,000 employees

  • Focus on retail
  • R&D and production
  • utsourcing on Vale dos Sinos
  • RS
  • Franchises expansion
  • Specific brands for each

segment

  • Expansion of distribution

channels

  • Efficient supply chain

First store Fast Fashion concept Launch of the first design with national success

+

Schutz launch Launch of new brands

Merger

Commercial operations centralized in São Paulo

Strategic Partnership (November 2007)

Industry Reference Foundation and structuring Industrial Era Corporate Era Retail Era 2012 – 2014

70’s 80’s 90’s 00’s

Opening of the first shoe factory Opening of the flagship store at Oscar Freire

.3 Successful track record of entrepreneurship

The right changes at the right time accelerated the Company's development

1

Consolidate leadership position

Initial Public Offering (February 2011)

6
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SLIDE 7

Shareholder structure1

.4 Shareholder structure

Notes: 1. Arezzo&Co capital stock is composed of 88,682,735 common shares, all nominative, book-entry shares with no par value. 2. Including Stock Option Plan – Arezzo&Co’s executives Shareholder structure as of April 2015. 7

52.2% 47.8%

Birman family Others

1

Management²

1.1%

Float

46.7%

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SLIDE 8 8

.5 Culture & Management

1

01 That which is not transparent should not be done. 02 Always be true, so that at some point you are not false in your job. Always be authentic. 03 Clearly negotiate your goals and responsibilities, and consider compliance as a requirement for continuity. 04 Do not uncover problems only. Blaming others will never be the solution. Take risks, propose

  • solutions. In case of doubt, act!

05 Formalize everything, even in an informal way. 06 Always be flexible. Always be willing and ready for changes. 07 Goals met are, at least, the basis for the next goal. 08 United we stand! Divergences are constructive, conflicts are destructive. 09 A humble stance: the key to our success. 10 Enjoy. Like. Get involved. And always be happy!

Principles of success at Arezzo&Co:

2154

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SLIDE 9

.6 Strong platform of brands

Strong platform of brands, aimed at specific target markets, enables the Company to capture growth from different income segments

1

9 Notes: 1. Points of sales (1Q15); O = Owned Stores; F = Franchised Stores; MB = Multi-brand Stores; EX = Exports 2. % of each brand gross revenues (2014) does not include other revenues (not generated by any of the 4 brands) 3. Gross revenues in 1Q15 (LTM), including external market; does not include other revenues (not generated by any of the 4 brands) 4. % of Company’s total gross revenues in 1Q15

Trendy New Easy to wear Eclectic Fashion Up to date Bold Provocative 16 - 60 years old 18 - 40 years old

R$ 330.00/pair

Pop Flat shoes Affordable Colorful 12 - 60 years old

R$ 110.00/pair

Design Exclusivity Identity Seduction

R$ 960.00/pair

20 - 45 years old

Brands profile Women target market Sales Volume3 % Gross Revenues4 Retail price point Foundation

1972 1995 2008 2009

MB O O F MB

R$ 189.00/pair

O F MB Distribution channel1

POS 1 % gross rev.2

EX EX EX 8 2 19 356 28 46 1,379 73% 11% 14% 15% 35% 38% 29 1% 77 12% 32 19% 3% 68% 4 53 77 42% 38% 19% 1% O F MB EX

R$ 777.0 million R$ 505.6 million R$ 78.1 million R$ 16.3 million 56.4 % 36.7% 5.7% 1.2%

1,132 1,379
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SLIDE 10

.7 Multiple distribution channels

1

10

Flexible platform through different distribution channels with specific strategies, maximizing the Company's profitability

Gross Revenues per Channel 53 owned stores of which 11 flagship stores About 1,169 cities and 2,219 multi-brands 455 franchises in more than 160 cities in Brazil Broad distribution in every Brazilian state Gross Revenue Breakdown – (R$ mm)¹

Franchises Owned stores Multi-brands Exports² Total

Notes: 1. LTM 1Q15 2. Also includes other revenues in the domestic market

49% 23% 22% 6% 100% 661 322 310 892 1,383

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| Business model

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Management BRANDS OF REFERENCE

Customer focus: we are at the forefront of Brazilian women fashion and design

Multi-channel Sourcing & Logistics Communication & Marketing

SEASONED MANAGEMENT TEAM WITH PERFORMANCE BASED INCENTIVES NATIONWIDE DISTRIBUTION STRATEGY EFFICIENT SUPPLY CHAIN SOLID MARKETING AND COMMUNICATION PROGRAM ABILITY TO INNOVATE

R&D

1 2 3 4 5

12

Unique business model in Brazil

2

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.1 Ability to Innovate

We produce 12 to 15 collections per year

2

  • I. Research

Creation: 11,500 SKUs / year

  • II. Development
  • III. Sourcing
  • IV. Delivery

Arezzo&Co fulfills the various aspirations of women, delivering on average 5 new models at the stores per day, allowing for consistent desire-driven purchases

Available for selection: 63% of SKUs created / year

13

Stores: 52% of SKUs created / year

Creation Launch Orders Production Delivery Normal sale Discount sale

Winter I Winter II Winter III Summer I Summer II Summer III Summer IV

Activities JAN FEV MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

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SLIDE 14

CRM – VIP sales In-store events – PA Stylists Fashion Advisors

.2 Broad media plan

2

14

Each brand has an integrated and expressive communication strategy, from the creation of campaigns to the point of sales

Strong presence in printed media

+71 inserts in printed media in 134 pages in 2014 (48 million readers) Over 1350 exhibition in fashion editorials in 2014

Digital communication Presence in electronic media and television

Demi Moore Seasonal showroom in Los Angeles near the Red Carpet Season

Celebrity Endorsement Marketing Events

+2.2 million accesses to site/month (+180k monthly access to Schutz’s Blog) Average navigation time: 8 minutes Gisele Bündchen Blake Lively +270 exhibition on Cable TV + 4 million impact

* Source: Indexsocial/ Agência Espalhe, 2013

Over 6 million followers/ fans: Facebook, Instagram and Twitter (all 4 Brands) Arezzo is leader in interactions*

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SLIDE 15

Stores constantly modified to incorporate the concept of each new collection, creating desire-driven purchases

.2 Communication & marketing program reflected in every aspect of the stores

2

15

All visual communication at stores is monitored and updated simultaneously throughout Brazil for each new collection

Flagship stores Store layout & visual merchandising POS materials (catalogs, packaging, and others)

slide-16
SLIDE 16 Distinguished storefront

.2 Atmosphere of stores: differentiated concepts for each brand

2

16 Summer – Flagship Oscar Freire Winter – Flagship Oscar Freire

Visual merchandising:

  • Updates at low cost investment
  • Brings relevant information from

each collection to stores’ level

  • 3 main updates per year

Chameleon project: constant modification to incorporate the new collection’s concept

Vídeo Wall Closet Essentials Niches and lighting
  • Jackets and accessories
  • Campaigns and marketing actions
  • Preeminence for products
  • Differentiated products
  • Display of a large variety of

products

  • Inventory at the sales area: lower

necessity of space for storage

  • Atmosphere of a jewelry store
  • Private shop experience
  • Focus on exclusivity, design and

highly selected materials

Wall display Combos Each theme is disposed in different niches Accessories Sophisticated lighting Storage
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SLIDE 17

.3 Large distribution network and scale of store chain

2

17

Brand Average size (m2) Net Revenue/m2 (R$ 000s) Total Stores1

65 37 449 108 21 760 1,575 9 277 1,012 6 407 251 12 207

Mono-brand store chain with high distribution network, reaching more than 160 cities and well-positioned among the retail companies

Size and average sales per mono-brand stores - 2013

356 franchises + 19 owned stores(i) + 1.132 multi-brand clients

(i) 5 discount outlet

46 franchises + 28 owned stores(ii) + 1,379 multi-brand clients

(ii)1 discount outlet

Points of sale (1Q15)

TOTAL 53 franchises 4 owned stores 997 multi-brand clients 2 owned store + 8 multi-brand clients

455 franchises5 + 53 owned stores5 + 2,219 multi-brand clients =2,727 points of sales

Source: IBGE, Companies’ Reports; number of stores according to latest data provided by the Companies Notes: 1. Considers only mono-brand stores of Arezzo&Co; 2. Net Revenue (assuming that sales taxes and deduction = 30% of gross revenues); 3. 2010 data; 4. Considers Arezzo + Schutz, except for outlets, handbags’ stores and Schutz franchise; 5. Domestic market only

GDP³: 18% A&C¹: 17% GDP³: 55% A&C¹: 57% GDP³: 17% A&C¹: 15% GDP³: 9% A&C¹: 7% GDP³: 5% A&C¹: 4%

57 sq m 85 sq m 80 sq m Points of sale – average size: new stores opened in 2011 and 2012 increased network average size

2010 2011 new stores 2012 new stores 2013 new stores

55 sq m

2 2 4

2014 new stores

52 sq m

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SLIDE 18

Reception: 100,000 units/day Storage: 100,000 units/day Picking: 150,000 units/day Distribution: 200,000 units/day

.4 Flexible production process…

2

18

Production speed, flexibility and scalability to ensure Arezzo&Co’s expected growth based on asset light model

Arezzo’s scale and structure gives flexibility to source a large number

  • f SKU’s from various factories on a short time frame at competitive

prices Owned factory with capacity to produce 1.1 million pairs annually and a strong relationship with Vale dos Sinos production cluster as the main outsourcing region

Sourcing Model Gains of scale Joint purchases Certification and auditing of suppliers

In-house certification and auditing ensure quality and punctuality (ISO 9001 certification in 2008) Coordination of material purchase jointly with shoe, handbag and accessories’ suppliers

New Distribution Center Sourcing model – 91% of production outsourced Consolidation and improvement of distribution in national scale

1 2 3 4

9% 91% Arezzo&Co

  • wned

factory Others

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SLIDE 19

88% 91% 81% 77% 80% 78% 79% 12% 9% 19% 23% 20% 22% 21% 1044 1369 2067 2967 4686 5897 6586 2007 2008 2009 2010 2011 2012 2013 Flagship Standard store

.4 ... sold through owned stores…

Capturing value from the network while developing retail know-how and brands’ visibility

2

Flagship Stores

19 Arezzo – Iguatemi / SP Schutz – Oscar Freire/ SP Anacapri – Eldorado/ SP

Greater brand awareness coupled with operational efficiencies

  • Clustering higher productivity stores in main areas (mainly SP and RJ) improving
  • perational efficiency and profitability:
  • Direct costumers interaction develops retail assets which are also reflected at

franchised stores

  • Flagship stores ensure greater visibility and reinforce brand image

R$3.0 mln R$5.9 mln

Owned Franchise

Annual Average Sales per Store 2014

Total sales area and # of owned stores (m2)

# owned Stores

Arezzo – Oscar Freire/ SP Schutz – Morumbi/ SP

6 10 21 29 45 57 54

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Structure applied to retail in order to achieve better sales and margin results as well as to integrate and connect all monobrand stores’ back office

2

20

.4 … based on a retail oriented structure...

Strong focus on franchise and owned store performance

  • All sales team (4,000+) get connected through national internet broadcast for three sales conventions per year,

creating an aligned sales pitch and a great sense of motivation before each season

  • Large service program to assist franchisees on sales and profitability goals
  • Recurring training programs in products, fashion trends, sales techniques, store management, IT, among others
  • Strong visual merchandising, trade marketing and ambiance investments and training
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  • Intense retail training
  • Ongoing support: average of 6 stores/ consultant and average of

22 visits per store/ year

  • Strong relationship with and ongoing support to franchisee
  • IT integration with our franchises amounts to 100%
  • As mono-brand stores, franchises reinforce branding in each city

they are located

2

4 or more franchises 1 franchise 2 franchises 3 franchises

42% 13% 30% 15%

.4 …with efficient management of the franchise network...

Model allows rapid expansion with low invested capital by Arezzo&Co and high profitability to franchisees

Successful Partnership: “Win – Win” Franchise Concentration per Operator

100% of on-time payments 96% satisfaction of franchisees1 Excellence in Franchising Award in the last 8 years (ABF) Best Franchise in Brazil (2005 and 2012) and in the industry for 7 years since 2004

(# of franchises by # of franchisees)

Notes: 2014 data 1. 96% of the current franchisees indicated they would be interested in opening a franchise if they did not already have one 2. Annual sales of R$ 3,3 million + average initial investment of R$ 900 thousand + working capital of R$ 600 thousand 21

5-year contract and average payback of 40 months2

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SLIDE 22

284 310 1Q14 1Q15

.4 ...and of the multi-brand stores

2

22

Multi-brand stores’ Gross Revenue¹ Improved distribution and brand visibility

  • Greater brand distribution network
  • Presence in over 1,169 cities
  • Rapid expansion at low investment and risk
  • Main focus: share of wallet
  • Owner’s loyalty

 Schutz Club – Relationship program that offers advantages to the 50 Top Multi-brand stores, such as better products display, training and awards to the best sales teams.

  • Important sales channel for smaller cities
  • Sales team optimization: internal team and commissioned sales

representatives

Multi-brand stores widen the distribution network and the brands’ visibility, resulting in a strong retail footprint

Notes: 1. Domestic market only

Multi-brand stores

LTM Gross Revenue (R$ million) # Stores

2,355 2,219

9.2%

  • 5.8%
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SLIDE 23

Years at Arezzo Years of experience

.5 Seasoned and professional management team

2

Years at Arezzo Years of experience

Name Title

Highly qualified management team

  • Stock option plan for key executives
  • Performance based compensation package for all employees
  • Independent business units leveraged on a single shared service structure: Industrial, Logistics, Financial and HR
Alexandre Birman CEO Claudia Narciso Arezzo Fabiola Guimarães Schutz Yumi Chibusa Anacapri Milena Penteado Alexandre Birman Thiago Borges CFO and Investor Relations Officer 18 14 8 18 24 15 5 10 5 15 5 13 Schutz Fabiola Guimarães Supply Chain/ Sourcing Cisso Klaus CFO Thiago Borges Technology/ Logistics Kurt Richter

Marco Coelho Internal Auditing

Arezzo Claudia Narciso

Alexandre Birman

Anacapri Yumi Chibusa Alexandre Birman Milena Penteado 23 Name Title Kurt Ritchter Officer – CTO and Logistics Officer Cisso Klaus Officer – Supply Chain/Sourcing Marco Coelho Officer – Internal Auditing Cassiano Lemos Officer – Collection Planning 11 9 30 1 32 47 41 16 Commercial David Python

Independent business units Cassiano Lemos Collection Planning

David Python Officer – Commercial 2 10 People & Mgmt Open US Operations Fernando Porto Fernando Porto Officer – US Operations 3 14
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SLIDE 24

José Bolonha (Coordinator) Juliana Rozenbaum (Coordinator)

.6 Corporate governance

2

24

Risk, Audit and Finance Committee

Committees

Strategy Committee People Committee

Members: Alexandre Birman (CEO), Guilherme A. Ferreira, Edward Ruiz, José M. Carvalho, Marco Antônio Coelho e Thiago Borges (CFO) Members: Alexandre Birman (CEO), Anderson Birman (Chairman) , Fabio Hering, Fernando Caligaris, Carolina Faria and Arthur N. Grynbaum¹ Members: Alexandre Birman (CEO), Claudia Soares and Ligia Martins.

The Board is comprised of 10 members, of which 4 are independent, and has a very large engagement on the strategic planning of Arezzo&Co

Name Experience Name Experience Title Title

Board of Directors

Anderson Birman

Chairman of the Board Founder and Chairman of the Board, with over 40 years of experience in the industry

Carolina Faria

Member Marketing consultant at True Brand & Business – Soul Brand Services from 2010 to 2012. Previously, worked as an executive at Ambev.

Fabio Hering

Independent member CEO and board member of Cia. Hering, where he has been working for over 28 years.

Rodrigo C. Galindo

Independent member CEO of Kroton Educacional S/A, one of the biggest education companies in the world, with over 500 thousand students in colleges.

Welerson Cavalieri

Member Partner at INDG/FALCONI Consultores de Resultados, where he works for more than 19 years. Previously, was an executive in big mining companies.

Juliana Rozenbaum

Member Over 13 years of experience as sell side equity research analyst, focused mainly in retail and consumer companies.

Claudia Soares

Independent Member Former CFO and IR Officer at Via Varejo S.A. and Executive Vice-President of Market Strategy at Companhia Brasileira de Distribuição – GPA.

José Murilo Carvalho

Member President of the Attorney’s Association of Minas Gerais, Board Member of the Brazilian Bar Association

Guilherme A. Ferreira

Independent Member CEO of Bahema Participações, board member of Pão de Açúcar, Banco Signatura Lazard, Eternit, Tavex and Rio Bravo Investimentos

José Bolonha

Vice Chairman of the Board Founder and CEO of “Ethos Desenvolvimento Humano e Organizacional“; Board member of the Inter-American Economic and Social Council (UN, WHO 1- CEO of Grupo Boticário (largest franchise company in Brazil) and Vice-President at Abihpec (Brazilian Association Personal Hygiene, Perfumes & cosmetics Industries)

Welerson Cavalieri (Coordinator)

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SLIDE 25

| Value Drivers Update

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SLIDE 26

.1 Solid growth fundamentals

3

26

The Company has ongoing initiatives to unlock value to shareholders

Net revenues CAGR 2007-1T15 LTM 26.7%

  • Guidance of 62 stores openings in 2015
  • Strong Schutz’s sales encourages launch of webcommerce channel

for other brands

  • Multibrand strategy brings strong distribution network

DISTRIBUTION NETWORK AND SALES AREA EXPANSION

  • GTM Arezzo project enhancing sell-out performance
  • New store layout for Arezzo and Anacapri increased sales per m²
  • Repositioning of handbags in Schutz presented very positive results
  • Internal benchmarking allowing for constant identification of
  • pportunities for improvement in store productivity

STORE PRODUCTIVITY

2

  • Continuous focus on diluting operating expenses

PROFITABILITY

3

  • Constant analysis towards improvements in logistics and distribution

PROCESS EFFICIENCY

4 1

193.8 367.1 412.1 571.5 678.9 860.3 963.0 1,052.9 2007 2008 2009 2010 2011 2012 2013 2014 89.4% 12.3% 38.7% 18.8% 26.7% 11.9% 9.3%
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.1 2014/2015 Expansion Plan

Since IPO for 3 consecutive years, stores opening guidance was achieved; 2015 expansion guidance at 62 new stores with 11% growth in sales area

3

  • 58 stores opened in 2014
  • In 2015, the Company will

increase its pace of openings with a total of 62 planned stores

  • Due to multichannel strategy, in

2015 the Company plans to convert 5 owned stores into franchises

27 # Owned stores # Franchises

2014

403

2013

55 458 59 462 54 516 62

2015

529 49 578

+13%

+12%

  • 1

5

  • 5
# Pass-throughs
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SLIDE 28 28

.1 Web commerce: Entry into the channel

3

Client profile and fit to online media boosted Schutz entry into the online channel

Internet penetration is still very low in Brazil High fit of the product to the relevant global players evidenced by ecommerce operating shoes

SCHUTZ CUSTOMER SEGMENT

Ecommerce growth in Brazil, R$ billion

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2,8 3,9 5,3 7,3 9,8 14,8 18,7 22,5 28,8 34,6 1º Appliances 15% 2º Informatics 12% 3º Electronics 8% 4º Health care 7% 5º Fashion & Accessories 7% 2011 1º Appliances 12% 2º Fashion & Accessories 12% 3º Health and care 12% 4º Informatics 9% 5º Home and decoration 8% 2012 1º Fashion & Accessories 19% 2º Health care 18% 3º Appliances 10% 4º Books and magazines 9% 5º Informatics 7% 2013

+

46% 78% 70% 66% 60% 59% 57% 41% Europe Asia

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SLIDE 29 29

.1 Web commerce: Entry into the channel

3

Client profile and fit to online media boosted Schutz entry into the online channel

Benchmarks in mature markets

Source: EBIT, Morgan Stanley Research, Clipping, Ibope.

15%

  • % revenue is on-line
  • > 1.7 MM likes per month
  • n each network and

30,000 comments

  • 60-80 k new followers per

month +1.2M +1.6M

19% 5% 18%

On-line customer profile

50.1% Women Men 25

  • 34

30% >35 18

  • 24

20% A/B 54% C

MOST COMMENTED MOST LIKED

SCHUTZ CUSTOMER SEGMENT

+

Strength of Schutz in social media

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SLIDE 30 30

.1 Web commerce: Channel evolution

3

Structuring of online channel and initial results confirm channel attractiveness and alignment

> 40 24 10 1 1 10 24 > 40

  • R$ 1 million in 3 months of
  • peration
  • Beginning in Sep/2011 with

soft opening

  • Medium size store in physical

network

  • Proof of the thesis

2011

  • Dedicated operational

management within Schutz

  • Internal focus on quality of on-

line customer service

  • Prioritization of structuring of

customer service and logistics

  • Still low investment in on-line

marketing

  • Great focus with "freshness" of

products available

2012

  • Reaches R$24 million revenue
  • Structuring of team and

investment in on-line marketing

  • Leading brand in fashion

award on Instagram

  • Seal RA1000 in customer

service

  • Growth and profitability

inspired structuring of the Omni project

2013

  • R$44 million in revenues
  • Investment in new platform to

improve shopping experience

  • Unified management of on-line

strategy

  • Greater understanding of our

customer/BI/analytics

  • Go-live of the new platform

hybris Sep/14

  • Elected the seventh best e-

commerce in Brazil

  • Start benchmarking with the

best in the industry

2014

Source: Ibope Ecommerce, Clipping
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SLIDE 31 31

.2 GTM Arezzo

3

Under GTM Arezzo the Company expects to increase the product accuracy at the stores with a new collection calendar and a shorter lead time

Life cycle

  • More fashion content; largest collections

presented to the franchisees

Collection Continuables Classic

Showroom Fashion complement Fast fashion Continuables Classic Supply model

  • Fashion complement using information

from the sell out

  • Capturing quick trends, not only from

Arezzo’s stores, but also from market research

  • Products automatically replaced in the

stores with some season colors

  • Open size run replacement
  • Products also automatically replaced in

the stores; only two colors. Full mark-up sell-through

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SLIDE 32

.3 Store productivity increase

3

32

Arezzo’s new architectural design highlights our products even more

With new shelves and niches, we were able to increase in 50% the number of models exposed in the stores Window relate to the pattern used on our products’ soles, forming the brand’s “ZZ” symbol Suspended shelves around the entire store with lights that highlight the products Products highlighted in the center of stores Next to the cashier, a dedicated shelf for appliances allows us to add units to the sale A better distribution of the furniture offers more comfort for clients in the stores

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SLIDE 33

.3 Evolution of architectural design and store model

3

33

New architectural design means proper showcasing of the products and a superior purchasing experience for a low outlay

Combo: at the back of the store, special offers in order to increase UPT and provide women with practical and quick service Tower: on one side, individual flat shoes are displayed; on the

  • ther side, mirrors; and inside,

an inventory with a pair in each size Central Islands: to display the classical “must-have” Anacapri products Enchanted Island: at the front of the store with the leading new launches intended to attract customers

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SLIDE 34

20 12 25 76 121 189 2009 2010 2011 2012 2013 2014

34

3

Changes in strategy for Schutz brand handbags resulted in a strong growth in the product segment

.4 Schutz Handbags

1 2 3

Executing product strategy Structuring supply chain Executing marketing and communication strategy

NOTES: 1) Handbags as a percentage of Schutz revenues;

Handbags as a percentage of revenues¹

Key Results

Volume (in thousands of handbags)

0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0% 14,0% 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14

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SLIDE 35 35

.4 Schutz Handbags

3

Difference between lines

Product technical standard Sourcing base Materials used Level of exposure of brand/logo V.M. in store and showroom Depth of purchases in the grids Training of commercial teams Marketing and communication actions

  • Exploring luxury goods code
  • Adjusting product mix to different
  • ccasions of use
  • Segmenting product mix by label

and price range (Premium, Mainstream, Pop&Fun)

  • Building mix by distribution

channel

  • Increasing quality and perceived

value of the products

R$790 - R$1,100* R$350 - R$490*

O / F MB CHANNEL HANDBAGS

✔ ✔ ✔ ✔

R$490 - R$790* NOTE: O = OWNED STORES; F = FRANCHISES; MB =MULTIBRAND. * Suggested Retail Price.

Product strategy

Product line segmentation enables reaching different audiences in different channels, with the proper branding strategy and meeting clients’ desires

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SLIDE 36 36

3

Focus on supply chain helped to increase perceived quality and desire for the product

.4 Schutz Handbags

1 2 3

Focus on minutious product development Product mix optimization with a reduction in the number of SKUs Local development of sourcing base

Supply chain strategy

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SLIDE 37 37

3

Communication and marketing strategy consists in replicating the success reached in footwear based on the pillars product, desire and store

.4 Schutz Handbags

Impact

Bloggers and celebrity endorsement Strategy to create iconic models Exclusive windows Social media Press and spontaneous media

Communication and marketing strategy

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SLIDE 38

Key takeaways

38

Undisputable category leader

1

Significant growth potential

2

Brands of reference

3

Scalable platform with operating leverage

5

Efficient and market oriented supply chain

4

High return on invested capital

6

3

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SLIDE 39

| Market Overview and | Sourcing and Industry Characteristics

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SLIDE 40

.1 Social upward mobility driving internal consumption

4

40

Income growth and job creation lead to rapid social upward mobility and increasing internal consumption

2003 70 (36%) 54 (27%) 96 (55%) +14 mi

(2003-14E)

+49 mi

(2003-14E)

2014E 2011

27 (14%) 22 (11%) 13 (8%)

66 (38%) 100 (52%) 115 (59%)

(Consumption growth as a result of the upward mobility in social classes; indexed 100 = class D/E)

Source: IBGE, FGV, LCA, Bain & Co., BCG, Roland Berger, IPC Maps Classes A/B: monthly income above R$6,977 | Class C: monthly income between R$1,618 and R$6,977 | Class D: monthly income between R$1,013 and R$1,618 | Class E: monthly income below R$1,013 Class

D/E

Class

C

Class

B

Class

A

Out-of Home Food Furniture

Apparel and Footwear

Prescription/OTC drugs Hygiene and Personal Care

Footwear and apparel have the largest growth potential

Class C Class A/B Class D/E

Brazil experiences an accelerated process of social upward migration...

(Millions of people)

1.0x 1.0x 1.0x 1.0x 4.2x 3.2x 3.4x 3.4x 7.0x 5.6x 5.3x 5.6x 9.4x 7.9x 7.3x 7.6x Classes A/B: monthly income above R$4,808 | Class C: monthly income between R$1,115 and R$4,408 | Class D: monthly income between R$768 and R$1,115 | Class E: monthly income below R$768

...Resulting in a significant rise of consumer goods consumption, including Footwear and Apparel

1.0x 3.7x 6.6x 9.2x
slide-41
SLIDE 41 41

.2 Brazilian footwear market overview

4

Arezzo&Co has a significant stake of the women footwear market and has consistently increased its market share

Arezzo&Co’s market share1

Source: IBOPE Inteligência (Pyxis), Satra, World Bank, ABICALÇADOS, IEMI, MTE, MDIC, / SECEX, IBGE Note: 1. Based on Euromonitor research and IBOPE Inteligência (Pyxis). Estimated Arezzo&Co market share considering women footwear market

Total footwear market (R$ bn)

CAGR (03-14E): +10% 30% 40% 15% 15%

Footwear consumption 2014

9% 39% 43% 8%

Social Class

Men Children Women Class A Classes D/E Class C Sports Class B

Women footwear Total footwear market

2014E

17.2 43.4

4% 7% 8% 9% 10% 11% 11% 12% 2007 2008 2009 2010 2011 2012 2013 2014E

slide-42
SLIDE 42

.3 Brazilian handbags market overview

4

Arezzo&Co also has a relevant position within the fast growing handbag market in Brazil

Source: IBOPE Inteligência (Pyxis), Satra, World Bank, ABICALÇADOS, IEMI, MTE, MDIC, / SECEX, IBGE

Share of handbags and shoes

 Opportunity to consolidate handbag leading position

Total handbags market (R$ bn)

Women handbags Total handbags

2014E

CAGR (03-14E): +10.5%

4.4 5.6 Total addressable market (R$ bn)

80% 20% Footwear Handbags

21.6¹

42

20% 50-60% 17% 12% 14%

Brasil International benchmarks¹ Arezzo Schutz Arezzo&Co Note: 1) Handbags as a percentage of revenues of Coach and Michael Kors. Note: 1) 2014E..
slide-43
SLIDE 43

Pairs (millions) Production World share China 12,597 62.4% Índia 2,060 10.2% Brazil 900 4.4% Vietnam 760 3,8% Indonesia 658 3.3% Pakistan 292 1.4%

Brazil is the third largest footwear producer, with production mostly destined to supply the domestic market. Competitive costs, flexibility on minimum production and short lead time are the pillars to serve the fast fashion market

.4 Footwear Industry - Global Overview and competitive advantages

Pairs (millions) Consumption World share China 3,279 15.2% USA 2,285 13.4% India 2,260 11.7% Brazil 787 4,5% Japan 690 4.0% Indonesia 532 3.6%

BRAZIL Lead time: 40 days Minimum/model: 800 pairs Minimum/construction: 4,000 pairs Production cap. (pairs) 894 million Cost (w/o tax): USD 21/pair Cost (w/tax): USD 27/pair CHINA (different clusters) Lead time: 120 to 150 days Minimum/model: 5,000 pairs Minimum/construction: 20,000 pairs Production cap. (pairs): 12,000 million Cost (FOB): USD 16-18/pair Cost (DDP): USD 42-45/pair INDIA Lead time: 160 days Minimum/model: 5,000 pairs Minimum/construction: 20,000 pairs Production cap. (pairs): 2,060 million Cost (FOB): USD 15/pair Cost (DDP): USD 23/pair ITALY Lead time: 70 days Minimum/model: 800 pairs Minimum/construction: 4,000 pairs Production cap. (pairs): 202 million Cost (FOB): USD 35/pair Cost (DDP): USD 49/pair VIETNAM Lead time: 120 to 150 days Minimum/model: 2,000 pairs Minimum/construction: 8,000 pairs Production cap. (pairs): 760million Cost (FOB): USD 18/pair Cost (DDP): USD 26/pair

4

Source: IEMI 2013, Footwear News, Company estimates 43 Note: Estimate based on Arezzo’s brand products costs DDP: delivered duty paid FOB: free on board
slide-44
SLIDE 44

Brazil is recognized by the quality and high specialization within different and complex categories of shoes. The industry has been qualitatively developed in order to add value to products and thus increase its competitive advantages over Asian suppliers

.5 Footwear Industry - Global footwear

  • ffering

Global Footwear Offering: the higher and more centralized the country is

in the pyramid, the more focused it is in fashion, creation, design, luxury market , marketing and distribution management, with smaller production scale

Equipment assembly Manufacturing operation Manufacturer with

  • wn design and mostly local brand

Manufacturer with

  • wn design and global brand

Global Brands

 Receive product and process specifications, as well as components and raw material  Assembly activities only  Usually don’t produce;  Creation + own brand management  Design and product specification  Mostly internationally outsourced  Supply chain management  Totally decide over marketing and commercialization

Value added

+

  • France

Italy Spain Taiwan Brazil Mexico China India Thailand Vietnam Other global suppliers Indonesia

B A C D E

Industry segmentation vs. value creation:

4

Source: BNDES, Company estimates 44
slide-45
SLIDE 45

.6 Arezzo&Co sourcing: Brazilian competitive advantages

Vale dos Sinos region offer strong competitive advantages, a combination of production capacity, production flexibility, skilled labor and strong structure to support incentives for innovation and strengthening of industry’s competitiveness

Source: IEMI 2013 / ASSINTECAL / FAO / AICSUL.

 Brazil is the world’s third largest footwear producer  The world’s largest cattle: 13% of the market  RS: One third (R$ 1 billion) of Brazilian revenue in leather industry  Vale dos Sinos: one of the world’s largest footwear manufacturing hubs  1,700 companies and entities: components, footwear, machinery, tanneries, trade entities, research and teaching institutions  Abundant skilled and specialized labor  Production flexibility: volume X variety X speed

Production (million pairs) Jobs (thousands) 900 353 Production (million pairs) Jobs (thousands) 372 190 Production (million pairs) Jobs (thousands) 234 120

BRAZIL SOUTHERN REGION VALE DOS SINOS

Vale dos Sinos: 26% of Brazilian footwear production

4

45
slide-46
SLIDE 46

Trends and style Design Technical Design Engineering Samples Showroom Logistics and distribution

Store

Raw material price negotiations Scheduling + Manufacturer negotiation

1 2 3 4 5 6 7

.8 Arezzo&Co Sourcing Process and supply chain management

Sourcing process and supply chain management focused on ensuring flexibility, speed and cost control in the creation of new products

Arezzo&Co sourcing process: Coordinated management of production chain associated with Investments in product engineering: specific know how Arezzo&Co

Raw materials Finished products Cost control Engineering folder

Cost management efficiency Quality standard guarantee Efficient lead time Flexibility

Chemicals and textile Components

4

46

SKU MODEL CONSTRUCTION 10% 35% 70%

Reuse from collection to collection:

slide-47
SLIDE 47

| Financial Highlights

05

slide-48
SLIDE 48

.1 Operational and financial highlights

5

48

In this quarter, monobrand stores (Franchises and Owned Stores) increased 3.2%, and the Multibrand channel presented a 18.8% growth. SSS Sell-out reached 2.2% growth in the quarter.

SSS Sell-out (owned stores + franchises) SSS Sell-in (franchises)

Gross Revenues by channel – Domestic Market (R$ million)

SSS Sell-out (owned stores + web + franchises) 3.3% 8.7% 0.6%

  • 4.0%

3.8% 2.2%

6.5%

145,9 146,0 63,9 70,5 55,6 66,1 0,9 1,1

266,3 283,7

1Q14 1Q15 Franchise Owned Stores Multi-brand Others¹

10.3%

0.1%

18.1%

1) Others: Growth of 21.9% in 1Q15.
slide-49
SLIDE 49

193.8 367.1 412.1 571.5 678.9 860.3 963.0 1.052,9 2007 2008 2009 2010 2011 2012 2013 2014

5

49

.2 Operational and financial highlights

Key highlights

In 1Q15 increased 9.8% growth in sales area over the last 12 months, excluding outlets. Sales area increased 11.2% in the LTM. In 1Q15, gross revenue was R$300.4 million, up by 8.9% against 1Q14.

Number of Stores (R$ mln) and Total Area (m2- ‘000)

CAGR 07-1Q15LTM: 26.7%

Net Revenues (R$ mln)

Area CAGR 07- 1Q15LTM: 16.6%

89.4% 12.3% 38.7% 18.8% 26.7% 11.9% 9.3%

+11

299 343 407 460 46 57 54 54 22,1 26,7 32,1 35,7 1Q12 1Q13 1Q14 1Q15 Franchises Owned Stores Area

  • 3

+0

20.6% 11.2% 20.7%

slide-50
SLIDE 50

17,4 18,1 1Q14 1Q15 92,1 95,9 1Q14 1Q15

EBITDA Margin

92,1 95,9 1Q14 1Q15

266,3 283,7 9,5 16,8

275,8 300,4

1Q14 1Q15 Domestic Market External Market

5

.3 Operational and financial highlights

Gross Profit (R$ million) EBITDA (R$ million) Net Income (R$ million)

EBITDA

3.0% 12.8% 11.9% Net Margin Net Income 4.1% 8.2% 7.7%

Gross profit Gross Margin

43.1% 40.6% 4.2% 6.5% 8.9% 75.8%

Gross revenues (R$ million)

slide-51
SLIDE 51 51

5

.4 Operational and financial highlights

Cash Conversion Cycle (R$ thousand) Cash Flow From Operating Activities (R$ thousand) Capex (R$ thousand)

¹ Days of COGS ² Days of Net Revenues

Operational Indicators

Total capex 9,858 10,292 4.4% Stores - expansion and refurbishing 3,182 468
  • 85.3%
Corporate 6,086 7,496 23.2% Other 590 2,328 294.6%

Summary of investments 1Q15 1Q14

  • Var. (%)
Income before income tax and social contribution 26,997 30,350 3,353 12.4% Depreciation and amortization 3,209 5,784 2,575 80.2% Other (3,184) 4,149 7,333 n/a Decrease (increase) in current assets / liabilities 9,202 (13,077) (22,279) n/a 2,503 (18,925) (21,428) n/a (17,774) (23,186) (5,412) 30.4% Suppliers 39,400 34,130 (5,270)
  • 13.4%
(14,927) (5,096) 9,831
  • 65.9%
Payment of income tax and social contribution (2,342) (3,019) (677) 28.9% Net cash flow generated by operational activities 33,882 24,187 (9,695)
  • 28.6%
Inventories Trade accounts receivables Change in R$ Change in % 1Q15 Change in other noncurrent and current assets and liabilities 1Q14 Operating Cash Flow

Operating Indicators 1Q14 1Q15 Growth or spread%

# of pairs sold ('000) 2,058 2,226 8.2% # of handbags sold ('000) 162 187 15.1% # of employees 2,022 2,192 8.4% # of stores* 461 514 53 Owned Stores 54 54
  • Franchises
407 460 53 Outsorcing (as % os total production) 90.3% 91.1% 0.8 p.p SSS2 Sell-in (franchises) 8.7%
  • 4.0%
  • 12.7 p.p
SSS2 Sell-out (owned stores + franchises) 3.3% 0.6%
  • 2.7 p.p
SSS2 Sell-out (owned stores + web + franchis 3.8% 2.2%
  • 1.6 p.p

#days (R$'000) #days (R$'000)

111 273.494 110 313.472 Inventory¹ 69 102.756 71 121.079 2 Accounts Receivable² 92 244.997 101 296.838 9 (-) Accounts Payable¹ 50 74.259 61 104.445 12

Cash Conversion Cycle 1Q14 1Q15 Change (in days)

slide-52
SLIDE 52 52

5

.5 Operational and financial highlights

Indebtedness (R$ thousand)

Indebtedness totaled R$98.1 million in 1Q15 versus R$ 96.7 million in 1Q14 Long-term debt relevance stood at 33.0% in 1Q15 versus 38.3% in 1Q14 Indebtedness policy remained conservative, with low weighted-average cost of Company's total debt

1T14 4T14 1T15

Cash 207,553 200,385 210,149 Total debt 96,652 99,410 98,138 Short term 59,680 65,081 65,718 % total debt 61.7% 65.5% 67.0% Long-term 36,972 34,329 32,420 % total debt 38.3% 34.5% 33.0% Net debt (110,901) (100,975) (112,011)

  • EBITDA LTM

158,113 161,299 162,122 Net debt/EBITDA LTM

  • 0.7x
  • 0.6x
  • 0.7x

Cash position and Indebtedness

slide-53
SLIDE 53 53

Appendix

slide-54
SLIDE 54 54

.1 Key financial indicators

A

1Q14 1Q15 Growth or spread%

Net revenues 213,425 236,242 10.7% COGS (121,364) (140,342) 15.6% Gross profit 92,061 95,900 4.2% Gross margin 43.1% 40.6%
  • 2.5 p.p.
SG&A (67,981) (73,573) 8.2% % of net revenues 31.9% 31.1%
  • 0.8 p.p
Selling expenses (45,922) (51,064) 11.2% Ow ned stores (22,571) (22,958) 1.7% Selling, logistics and supply (23,351) (28,106) 20.4% General and administrative expenses (17,914) (15,912)
  • 11.2%
Other operating revenues (expenses)2 (936) (813)
  • 13.1%
Depreciation and amortization (3,209) (5,784) 80.2% EBITDA 27,289 28,111 3.0% EBITDA margin 12.8% 11.9%
  • 0.9 p.p.
Net income 17,433 18,143 4.1% Net margin 8.2% 7.7%
  • 0.5 p.p.
Working capital¹ - as % of revenues 28.0% 28.1% 0.1 p.p Invested capital² - as % of revenues 39.3% 42.0% 2.7 p.p. Total debt 96,652 98,138 1.5% Net debt³ (110,901) (112,011) 1.0% Net debt/EBITDA LTM
  • 0.7x
  • 0.7x
n/a

Key financial indicators

slide-55
SLIDE 55 55

.2 History – Franchises and Owned Stores

A

  • 1. Includes areas in square meters of 9 international stores
  • 2. Includes 7 outlet-type stores with a total area of 2,882 m2
  • 3. Includes areas in square meters of stores expansion

1Q14 2Q14 3Q14 4Q14 1Q15

Sales area 1,3 - Total (m²) 32,138 32,381 32,859 35,641 35,735 Sales area - franchises (m²) 25,498 26,056 26,472 28,466 28,337 Sales area - Ow ned stores 2 (m²) 6,640 6,325 6,387 7,175 7,398 Total number of domestic stores 452 461 472 508 508 # of franchises 399 411 421 455 455 Arezzo 341 342 344 359 356 Schutz 41 43 43 46 46 Anacapri 17 26 34 50 53 # of owned stores 53 50 51 53 53 Arezzo 17 17 17 19 19 Schutz 27 25 26 27 28 Alexandre Birman 2 2 2 2 2 Anacapri 7 6 6 5 4 Total number of international store 9 7 7 8 6 # of franchises 8 6 6 7 5 # of owned stores 1 1 1 1 1

History of Stores

slide-56
SLIDE 56 56

.4 Balance Sheet - IFRS

A

(R$ thousand)

(R$ thousand) Assets 1Q14 4Q14 1Q15 Current assets 596,400 618,653 668,561 Cash and cash equivalents 10,973 10,831 7,536 Financial Investments 196,580 189,554 202,613 Trade accounts receivables 244,997 277,913 296,838 Inventory 102,756 98,131 121,079 Taxes recoverable 24,775 27,742 25,164 Other credits 16,319 14,482 15,331 Non-current assets 156,635 177,856 186,292 Long-term receivables 16,743 12,013 15,942 Financial Investments 27 29 55 Deferred income and social contribution 8,292 4,124 6,154 Other credits 8,424 7,860 9,733 Property, plant and equipment 69,435 75,767 76,665 Intangible assets 70,457 90,076 93,685 Total Assets 753,035 796,509 854,853 Liabilities 1Q14 4Q14 1Q15 Current liabilities 175,809 178,803 221,701 Loans and financing 59,680 65,081 65,718 Suppliers 74,259 70,315 104,445 Other liabilities 41,870 43,407 51,538 Non-current liabilities 43,996 41,413 39,521 Loans and financing 36,972 34,329 32,420 Related parties 355 950 1,152 Other liabilities 6,669 6,134 5,949 Equity 533,230 576,293 593,631 Capital 219,186 220,086 260,197 Capital reserve 67,543 70,739 31,943 Income reserves 229,068 250,120 250,120 Adjustments to equity valuation
  • 2,120
Additional proposed dividend 35,348 35,348 Profit 17,433 18,143 Total liabilities and shareholders' equity 753,035 796,509 854,853
slide-57
SLIDE 57 57

.5 Income Statement - IFRS

A

(R$ thousand)

Income statement - IFRS 1Q14 1Q15 Grow th % Net operating revenue 213,425 236,242 10.7% Cost of goods sold (121,364) (140,342) 15.6% Gross profit 92,061 95,900 4.2% Operating income (expenses): (67,981) (73,573) 8.2% Selling (47,721) (54,966) 15.2% Administrative and general expenses (19,324) (17,794)

  • 7.9%

Other operating income net (936) (813)

  • 13.1%

Income before financial result 24,080 22,327

  • 7.3%

Financial income 2,917 8,023 175.0% Income before income taxes 26,997 30,350 12.4% Income tax and social contribution (9,564) (12,207) 27.6% Current (12,342) (14,237) 15.4% Deferred 2,778 2,030

  • 26.9%

Net income for period 17,433 18,143 4.1%

slide-58
SLIDE 58 58

.6 Cash Flow Statement - IFRS

A

(R$ thousand)

Statement of cash flow 1Q14 1Q15

Operating activities Income before income tax and social contribution 26,997 30,350 25 9,933 Depreciation and amortization 3,209 5,784 Income from financial investments (4,310) (5,383) Interest and exchange rate (953) 8,076 Other 2,079 1,456 Decrease (increase) in assets Trade accounts receivables 2,503 (18,925) Inventory (17,774) (23,186) Recoverable taxes (5,588) 2,578 Variation other current assets (117) (4,189) Judicial deposits 562 (311) Decrease (increase) in liabilities Suppliers 39,400 34,130 Labor liabilities (2,500) (3,214) Fiscal and social liabilities (6,373) (411) Variation in other liabilities (911) 451 Payment of income tax and social contribution (2,342) (3,019) 33,882 24,187 Net cash used in investing activities (27,766) (17,994) (813) (9,348) Net cash used in financing activities (8,116) 202 Increase (decrease) in cash and cash equivalents (2,813) (2,953) Cash and cash equivalents Foreign exchange effect on cash and cash equivalents
  • (342)
Cash and cash equivalents - Initial balance 13,786 10,831 Cash and cash equivalents - Closing balance 10,973 7,536 Increase (decrease) in cash and cash equivalents (2,813) (2,953) Adjustments to reconcile net income with cash from operational activities Net cash flow from operating activities Net cash used in financing activities - third parties
slide-59
SLIDE 59

IR Contacts

 Thiago Borges  Leonardo Pontes dos Reis, CFA

Phone: +55 11 2132-4300 ri@arezzoco.com.br www.arezzoco.com.br

CFO and IR Officer IR Manager

 Leandro M. V. Vieira

IR Analyst