BookingMate App Theme: Life in Lockdown and Beyond What if were in - - PowerPoint PPT Presentation
BookingMate App Theme: Life in Lockdown and Beyond What if were in lockdown/a new normal situation for more than a year? Date and Place: May 2020, UK & India Team AppStars Name: Helen MacDonald Name: Faye Daniels Name: Piyali Sen
What if we’re in lockdown/a ‘new normal’ situation for more than a year?
Date and Place: May 2020, UK & India
Name: Faye Daniels Role: Concept and UX Design Mentor: Sebastian Gier Job description: UX Designer BMW Name: Piyali Sen Role: Research Lead Name: Helen MacDonald Role: Voice of the Customer
THE GLOBAL CHALLENGE
We’ll have to adapt to a ‘new normal’ following effective safety measures to prevent the spread of COVID-19 until a breakthrough is found.
The global economy will come to a grinding halt if lockdown continues indefinitely. The World’s mental health is also hanging in the balance.
A vaccine or viable treatment for COVID-19 isn’t expected until the end of 2020 and it may take up to two years to have a vaccine mass-produced.
THE PROBLEM Many countries, including India and the UK, have started to ease lockdown restrictions allowing people to go out more and enabling more businesses to re-open. However, most have put manual processes in place, if any, to reduce the number of people going to a shop/on public transport at any one time. This had led to the following urgent social problems that we’d like to design a solution for:
WHY IS IT URGENT?
How can store managers and café owners like Alisha and Naveen re-open safely and conveniently for customers without a way to reduce queues?
How are homemakers like Sameera with painful arthritis and kids going to cope queuing for hours for groceries during the hot and humid summer season or the Monsoon season? How can working professionals like Vijay, with no alternative method of transport, travel safely to work without crowd-control on public transport?
PROFILE Persona Name: Vijay Job Title: Employed (Software Developer) Gender: Male Family Setting: Single, no kids, looking after his parents Age: 25-35 DEMOGRAPHICS Income: Above Average Education: Professional Qualifications Online usage: Hourly, using laptop and smartphone FEELINGS Values & Goals: Work, Security, Family Worries: How can he get to work safely when he has to use public transport? How can he shop quickly for himself and his parents who are in a vulnerable group and can’t leave the house? OBJECTIONS Cost/Value: Loves technology, so would definitely use an app to help him get to work/shop/go out to eat more safely. Fear: Some security fears if it’s developed too quickly and not properly encrypted. VIEW VIJAY’S USER JOURNEY
PROFILE Persona Name: Sameera Job Title: Employed part-time/Homemaker Gender: Female Family Setting: Married with 2 kids Age: 45-55 DEMOGRAPHICS Income: Below average Education: Post-Graduate Online usage: Daily, using a smartphone and tablet FEELINGS Values & Goals: Family, Socialising, Happiness Worries: How can she go and get groceries quickly, easily and safely with her kids? It’s so hard to keep them still and socially distanced in a queue/around a lot of people. She also has arthritis and finds it painful standing in queues for long periods of time. OBJECTIONS Cost & Value: She’s time poor and needs a quick, easy and free way of easily going to shops and doing leisure activities with her kids. Fears: She’s not as used to using technology so is a bit apprehensive about using an app, but her eldest child could help her use it if needed. VIEW SAMEERA’S USER JOURNEY
PROFILE Persona Name: Alisha Job Title: Manager (Grocery Store) Gender: Female Family Setting: Married, no kids Age: 25-35 DEMOGRAPHICS Income: Wealthy Education: Post-Graduate Online usage: Daily, using laptop and smartphone FEELINGS Values & Goals: Leadership, Beauty, Kindness Worries: How can she control customer numbers in her store at any one time and ensure her employees can safely travel to work if she re-opens? How can she go shopping herself when she has a busy work schedule and has to queue to go into each shop? OBJECTIONS Cost/Value: Convenience matters to her a lot as she has a busy schedule. She’d love if it her customers could book a shopping slot in her
Fears: Will her customers/staff use it? How will she work out time slots? VIEW ALISHA’S USER JOURNEY
PROFILE Persona Name: Naveen Job Title: Small Business Owner (Café) Gender: Non-Binary Family Setting: Cohabiting with their partner, no kids Age: 35-45 DEMOGRAPHICS Income: Average Education: Finished college/Professional Qualifications Online usage: Hourly, using smartphone FEELINGS Values & Goals: Fashion, Love, Happiness Worries: They’ve got some savings but they’ve had to temporarily lay-off all their staff. So if they can’t open the café soon the business that they’ve poured their heart and soul into, may go under. OBJECTIONS Cost & Value: They’ll be able to open up their business again. They can control customer numbers and also better plan staff rotas around bookings. Fears: How will their older clients who don’t have smartphones/tablets be able to access the café? VIEW NAVEEN’S USER JOURNEY
ALISHA SAMEERA VIJAY NAVEEN E-pass text needs to be large enough to be read from 2m away when QR code scanning isn’t available. Need to know that if they turn up late, they’ll just have less time for shopping at the store. Businesses need is to book slots for elderly customers and others who can’t book themselves. Businesses need is to have different time slots available for quick shops vs. big shops.
The All-In-One Booking App - we do the hard work so you don’t have to!
An app that enables customers like Sameera to book a specific time slot to go grocery/retail shopping and more. An app that enables both in-app booking, with participating businesses, but also searches the web for other slots/Google live busy times data - it’s like Skyscanner for shopping.
HOW DOES IT SOLVE THE PROBLEM? Helps to prevent the spread of COVID-19 by reducing crowds and queues.
Saves Time and Effort Maintains Social Distancing Reduces Infection Spread
Sameera’s booking experience After downloading the BookingMate app at home she books a grocery slot.
Sameera’s shopping experience She scans the e-pass in her phone on entering and exiting the grocery store.
WHAT’S THE IMPACT OF YOUR SOLUTION?
Sameera’s health improves. She has less backache and knee pain now she doesn’t have to queue. Sameera has more family time. She spends the time she’d have wasted queuing with her family instead. Sameera makes shopping fit around her life now. No more re-arranging her schedule to shop.
First, we researched the problem and target users, then conceptualised a solution and mapped out customer
HOW CAN YOUR SOLUTION BE IMPLEMENTED AND MAINTAINED? 1 B u i l d & C
e
The app needs to be coded for iOS and Android and integrated with a secure cloud database server. Metasearch and in-app booking functionality needs to be developed.
2 U s e r T e s t i n g
The app needs to be tested with both customer and business target users. Online video tutorials, marketing materials and QR code graphics need to be created.
3 P i l
L a u n c h
Businesses need to be signed up in the pilot area and bookings scheduled in the app/staff trained. Then the app can be launched to customers.
4 D e v e l
m e n t & R
l
t
Develop the app and roll it out to other countries where there’s a demand. The app would require
ALTERNATIVE SOLUTIONS Supermarkets in the UK are trialling new queuing solutions. But we don’t believe they solve the problem with grocery queues as effectively as the BookingMate app would. An automated traffic light queue Cons:
risk for staff is reduced slightly
waste time and have the pain
A virtual queue waiting in your car Cons:
have the pain of standing/a lower risk of infection, they’re still wasting their time having to queue
stores with large car parks
Please go to www.booking-mate.com for more information.