European leader in the online travel and leisure industry WHO WHAT - - PowerPoint PPT Presentation

WHAT

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European leader in the online travel and leisure industry

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WHO

Leading full service provider in the online travel and leisure industry ranked amo mong the first f five OTA worldwide according to GTV* Fast growing company operating in over 35 countries with focus on major European markets International group listed o

• n SIX Swiss E

Exchange Comp mprehensive product portfolio: Flights Hotels Holidays City breaks and lifestyle Cruises Car rental Other travel & leisure related products

* Source: Euromonitor International and Company estimates. Ranking based on 2014 pro-forma figures including lastminute.com business

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60+ Points of Sale

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Our numbers

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Local websites and mobile apps in 35 35+ + countries and 15 15 languages 10 10+ + mi million passengers handled per year 2000+ 2000+ people internal and external in 12 12 countries 2+ 2+ mi million a app downloads since launch 1. 1.8+ 8+ mi million fans and followers across 15 15 social media channels activated in 14 countries worldwide

*31.10.14

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We want to simp mplify the life of

• f travellers by

supporting our customers across the entire value chain of our business We intend to do that through innovation leading to the development of new user interfaces and a wi wider range of

• f products and services in order to provide
• ur customers with the best user experience

Why travellers love us?

Best User Experience Model We are committed to shaping the future of the

• nline travel business through innovation

We are emb mbracing mo mobile not only as a searching and booking vehicle, but also as an opportunity to engage with our custome mers by providing content and offering ancillary services while on

• n holidays

TITLE TITLE

Balanced geographic and business breakdown

Core markets Consolidated markets

v v

Meta

v

Travel & Leisure

Other

FR

23%

IT

17%

ES

16%

DE

8%

Flight 51% 44% 5%

New markets

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UK

26% 10%

Historic and distinctive brands

Bravofly was founded in 2006 to start the international expansion of the group. Now Bravofly websites are available in 15 languages and are present in over 35 countries.

Our multi-brand strategy is based on the global core brand lastminute.com and the historic digital

• nes Bravofly, Rumbo, Volagratis and Jetcost addressing local markets.

Volagratis was launched in Italy in 2004 as a pioneering search engine for low cost flights and is now a full-service travel provider. According to a survey conducted by Doxa in 2013, Volagratis is perceived as a leading brand in the Italian market. Rumbo is a full-service travel website launched in Spain in 2000. The brand became part of the Group in 2012. Rumbo also has a significant presence in Portugal, with local websites around Europe and South America as well. Jetcost is a metasearch website that enables users to search for and compare travel and leisure products from a wide range of suppliers. It operates in a number of European countries, as well as in Brazil and Australia.

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lastminute.com is an iconic brand recognised by more than 90 per cent of European consumers. Having been in the spontaneity business for over 15 years, lastminute.com became part of the Group in 2015.

Portfolio

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Rome events app Flash-sale website Travel guides Fuel rate comparison site Restaurant guide

In addition to our major core brands, lastminute.com group also includes…

Milan & Rome culture/ events Online cruise agency Investment news Online travel site

Last minute bookings

– Late booking window

• 13% bookings made “on the day”
• 35% of bookings made 0-3days
• 67% of “Hotel Only” bookings made within

14 days of travel

– Packages

• Flight & Hotel accounts for 45% of

bookings

• Introducing hotel & ticket booking

capability

– Top Secret

• Opaque hotel sales channel

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Top Secret Hotels

 Top secret hotel rates are used to sell distressed inventory whilst maintaining your brand integrity.  Rates are a minimum of 15% discount off the best-available rate to ensure the best deal for the customer  Our customers know & love the top secret concept, and it is a large volume driver in the last minute booking window.

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FEATURES BENEFITS

Derived rate-plan or extranet manage Volume business when you need to fill Huge volume driver at the last minute Protects brand integrity Can be loaded for ad-hoc dates More rate flexibility Rate is opaque More exposure for your hotel Your hotel in the top secret category Gain new customers

TOP SECRET DEFINITION

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• Hotels bound by brand/chain rules are not

allowed to sell at low rates, it impacts their brand integrity

• Top Secret Rates are at least 15% less than

normal branded sell rates

• Top Secret rates are shown amongst the

branded hotels so customers can easily see hotel comparisons.

• Hotels know/learn that top secret specifically

sells hotel rooms during 0-3 day booking window, it works!

• Who books top secret? Deal-seekers,

spontaneous purchasers, & customers that know how to use it to the maximum advantage

TOP SECRET BOOKING WINDOW (Case Study)

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The most booked days within 0-3 days are

THURS-SAT CHECK-INS

Within 0-3 days, in 2012 hotel x received

10,000

roomnights

In 2012 hotel x received

£1M

within 0-3 days

42%

• f their top secret

total business

What else do we do?

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Darren.Hulbert@lastminute.com +44 7534 484101