Marketing in the Digital Age 2020 VISION Marketing in the Digital Age - - PowerPoint PPT Presentation

▶
marketing in the digital age
SMART_READER_LITE
LIVE PREVIEW

Marketing in the Digital Age 2020 VISION Marketing in the Digital Age - - PowerPoint PPT Presentation

Oct 30, 2022 244 likes •892 views

Marketing in the Digital Age 2020 VISION Marketing in the Digital Age The Day Job Marketing Marketing in the Digital Age 1. Balanced Marketing 8. Partnership Marketing 9. Everyones in sales 2. Marketing Planning 10. Champion the location 3.

slide-1
SLIDE 1

Marketing in the Digital Age 2020 VISION

slide-2
SLIDE 2

Marketing in the Digital Age

slide-3
SLIDE 3

The Day Job

slide-4
SLIDE 4
slide-5
SLIDE 5

“Marketing”

slide-6
SLIDE 6

Marketing in the Digital Age

  • 1. Balanced Marketing
  • 2. Marketing Planning
  • 3. Market Research
  • 4. Marketing Evaluation
  • 5. Competitive USP’s
  • 6. Revenue Management
  • 7. One-to-one Marketing
  • 8. Partnership Marketing
  • 9. Everyone’s in sales
  • 10. Champion the location
  • 11. Fish where the fish are
  • 12. Exploit the Off-Peak
  • 13. The Marketing Budget
  • 14. Digital Pull-Through
slide-7
SLIDE 7

# 1. Make sure your Marketing is balanced and integrated

  • Repeats vs New
  • Independents vs Groups
  • Direct vs Third-Party
  • A Science and an Art
  • Digital – and Traditional
slide-8
SLIDE 8

# 2. Great Marketing Planning

slide-9
SLIDE 9

Marketing’s an art and a science The Art of Marketing

slide-10
SLIDE 10
slide-11
SLIDE 11
slide-12
SLIDE 12
slide-13
SLIDE 13
slide-14
SLIDE 14
slide-15
SLIDE 15
slide-16
SLIDE 16

And Marketing’s a Science

slide-17
SLIDE 17
slide-18
SLIDE 18

# 3. Who needs Market Research?

You do!

  • Customers
  • Competitors
  • Non-Buyers
slide-19
SLIDE 19

Your competitors

slide-20
SLIDE 20

Or are they competitors?

# 4. Marketing Evaluation: the 20/60/20 rule

slide-21
SLIDE 21
slide-22
SLIDE 22

# 5. What’s your Competitive USP?

slide-23
SLIDE 23
slide-24
SLIDE 24

# 6. Revenue/Yield Management: the new religion

slide-25
SLIDE 25

# 7. It’s all about One-to-One Marketing

slide-26
SLIDE 26
slide-27
SLIDE 27

# 8. Clever Partnership Marketing

slide-28
SLIDE 28

# 9. Everyone’s in Sales!

slide-29
SLIDE 29

# 10. Champion your location

slide-30
SLIDE 30

# 11. Fish where the fish are

slide-31
SLIDE 31
slide-32
SLIDE 32

# 12. Exploit the Off-Peak

slide-33
SLIDE 33
slide-34
SLIDE 34
slide-35
SLIDE 35

# 13. How big’s your Marketing Budget?

  • How do you calculate it

and direct it?

  • Upfront spend
  • Commissions

(and discounts)

  • The team
  • Contras
slide-36
SLIDE 36
  • Free publicity

# 14. Digital Pull-Through

slide-37
SLIDE 37

Exploring Digital Marketing

slide-38
SLIDE 38
  • Go Web-Central
  • Mobile-friendly
  • SEO & PPC
  • Amazing Content inc

UGC

  • Email Marketing
  • Twitter,

Facebook, Linked-in, Instagram, Pinterest etc.

  • Youtube & Virals
  • Blogs & Vlogs
  • Apps & Novelty Tech
  • Bluetooth, Beacons & AI
  • Visitor Review Sites •

Metasearch, OTA’s etc.

  • Social Discount Sites
  • And Google!
slide-39
SLIDE 39

Go “Web Central”

slide-40
SLIDE 40
slide-41
SLIDE 41

Mobile Friendly

slide-42
SLIDE 42
slide-43
SLIDE 43

SEO & PPC

slide-44
SLIDE 44
slide-45
SLIDE 45

Amazing Content inc UGC

slide-46
SLIDE 46

Great Email Marketing

slide-47
SLIDE 47

Social Media Channels Youtube & Virals

slide-48
SLIDE 48
slide-49
SLIDE 49
slide-50
SLIDE 50

Blogs & Vlogs Apps & “Novelty Tech”

slide-51
SLIDE 51

Bluetooth, Beacons & AI

slide-52
SLIDE 52

Visitor Review Sites

slide-53
SLIDE 53

Metasearch, OTAs etc.

slide-54
SLIDE 54

Social Discount Sites

slide-55
SLIDE 55

And Google!

slide-56
SLIDE 56
slide-57
SLIDE 57

A word about Online Conversion

  • Remember

the 20/60/20 rule?

  • Budgets,

Targets & Forecasts

  • Factors affecting success
  • Great e-Commerce
slide-58
SLIDE 58
  • Measuring conversion

So…Marketing in the Digital Age

  • 1. Balanced Marketing
  • 2. Marketing Planning
  • 3. Market Research
  • 4. Marketing Evaluation
  • 5. Competitive USP’s
  • 6. Revenue Management
  • 7. One-to-one Marketing
  • 8. Partnership Marketing
  • 9. Everyone’s in sales
  • 10. Champion the location
  • 11. Fish where the fish are
  • 12. Exploit the Off-Peak
  • 13. The Marketing Budget
  • 14. Digital Pull-Through
slide-59
SLIDE 59
  • Go Web-Central
  • Mobile-friendly
  • SEO & PPC
  • Amazing Content inc

UGC

  • Email Marketing
  • Twitter,

Facebook, Linked-in, Instagram, Pinterest etc.

  • Youtube & Virals
  • Blogs & Vlogs
  • Apps & Novelty Tech
  • Bluetooth, Beacons & AI

And…Great Digital Marketing

slide-60
SLIDE 60
  • Visitor Review Sites •

Metasearch, OTA’s etc.

  • Social Discount Sites
  • And Google!

It could be a difficult year…

slide-61
SLIDE 61

Or it could be great

slide-62
SLIDE 62

It’s a digital age

slide-63
SLIDE 63

Be creative – in all your marketing!

slide-64
SLIDE 64