Welcome To Marketing Mastery Lesson 7.2 SUBTITLE Marketing and - - PowerPoint PPT Presentation

TITLE

SUBTITLE

Welcome To Marketing Mastery Lesson 7.2

Marketing and sales strategies.

• Marketing simply is communicating your message
• Take an organic and authentic approach
• Marketing is also about name recognition
• Both inbound and outbound lead generation activities
• Digital and print marketing

marketing doesn’t always need to cost.

• Trial and error
• Track and measure your efforts
• Its about progression not perfection
• Understand customers choose how and where to spend

planning a budget.

• Average dollar spend
• The % marketing spend depends on what type of business
• Look at targeted revenue for the year
• Find your sales gap and this is what needs to be budgeted for

key metrics.

• Combine no cost activities with cost activities that are budgeted for
• Sales is a by product of timing and effort
• Have a clear sales funnel
• Emphasis on the activity and effort as opposed to the desired outcome

tailor your plan.

• List all inactive clients
• Reach out and reintroduce yourself
• Provide a compelling reason to use your services
• Follow up consistently to show you care

zero cost strategies I use - Reactivation.

• List out your top 20% of clients
• Reach out and ask for a referral
• Provide a compelling reason to refer you
• Don’t be afraid to routinely ask
• All businesses are built off word of mouth

zero cost strategies I use - Referrals.

• List out your current open quotes
• Reach out and offer another service
• Provide a compelling reason to try your complimentary service
• Offer a bundled package to combine services

zero cost strategies I use – Cross Selling.

• List out your recently purchased clients
• Follow up to check in on their experience with your business
• Provide a compelling reason to utilise your services again
• Reiterate your appreciation and consistently engage
• Patience will bring more opportunities to work with them again

zero cost strategies I use – Nurturing.

• Lead generation by offering complimentary services like:
• free expert reports
• free upgrades

low cost strategies I use – Free Service.

• Lead generation by offering letterbox drops:
• local area marketing
• targeted communities

low cost strategies I use – Print.

• Lead generation by offering targeted face book ads:
• seasonal specials
• introductory offers

low cost strategies I use – Socials.

TITLE

SUBTITLE

Thanks for joining us in lesson 7.2 Take advantage of all marketing

• ptions available