CHARTER SCHOOL MARKETING Inbound Marketing and building a culture of - - PowerPoint PPT Presentation
INDIANA DEPARTMENT OF EDUCATION CHARTER SCHOOL MARKETING Inbound Marketing and building a culture of marketing January 8 th , 2019 1 ABOUT BRIGHT MINDS MARKETING AND NICK LEROY Bright Minds Marketing o Boutique marketing firm specializing in
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What have we learned through our environmental analysis
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What have we learned through analyzing our data and our school?
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What do we know by creating a customer persona / conducting a customer analysis?
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Source: Greatschools.org
LeRoy Academy of Awesomeness
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K-8 STEM oriented charter school located in the Broadripple neighborhood of Indianapolis
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40 41 39 42 35 11 9 10 7 8 46 50 49 49 47 10 20 30 40 50 60 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019
Kindergarten Other Grades Total
65 70 72 54 62 71% 71% 68% 91% 76% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 10 20 30 40 50 60 70 80 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019
Open house Enrolled Yield rate
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K-8 STEM oriented charter school located in the Broadripple neighborhood of Indianapolis
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Most students reside in the Broadripple area
codes, most students reside close to the school in the Broadripple / Binford corridor
48%
11%
9%
6%
LAA’s student population
LAA Students
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Patty Parent
the school 46220, 46250 (IPS/ Washington Township
and Washington Township schools
for her children
for the jobs of tomorrow
educational environment
mainly Facebook and Instagram
friends
children
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K-8 STEM oriented charter school located in the Broadripple neighborhood of Indianapolis
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her needs
is going to do it?
customer uses
and in multiple places. Ensure that it is consistent across channels
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Dedicated Enrollment person Principal Committee of staff members Office Manager
Survey of Indiana charter school leaders 10/13/18
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Design this to express your brand and most importantly, move them through the buying cycle
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Design this to express your brand and most importantly, move them through the buying cycle
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Design this to express your brand and most importantly, move them through the buying cycle
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Example from KIPP Memphis
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Example from Sewickely Academy
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Platform Total Age 18-29 Age 30 – 49 Female 30k – 50K 50k – 75K 75K + African American White Facebook 68% 81% 78% 74% 66% 70% 75% 70% 67% Twitter 24% 40% 27% 24% 21% 26% 32% 26% 24% YouTube 73% 91% 85% 72% 78% 77% 84% 76% 71% Instagram 35% 64% 40% 39% 42% 32% 42% 43% 32% Pinterest 29% 34% 34% 41% 32% 34% 39% 23% 32%
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